Cover News Reporter Luo Tianyi Picture provided by interviewee What is hotter than the weather is Chengdu’s consumer market. On August 23, 2024, the "2024 Jinjiang Beer Music Week-East Lake City High Beer City" event kicked off in Jinjiang District, Chengdu, bringing a music cons

cover news reporter Luo Tianyi Picture provided by interviewee

What is hotter than the weather is the consumer market in Chengdu. On August 23, 2024, the "2024 Jinjiang Beer Music Week-East Lake High City High Beer City" event kicked off in Jinjiang District, Chengdu, bringing a music consumption feast to citizens and tourists.

Jinjiang Beer Music Week event site

It is understood that the Jinjiang Beer Music Week will last for a week, from August 23 to August 29. The event will connect consumer hotspots with famous cultural and creative cities, famous tourist cities, famous event cities, and food cities. The city, the city of music, and the city of conventions and exhibitions will be combined to continuously strengthen Chengdu's new "December City" consumer brand, enrich the "Chengdu Good City" international consumption season activities, and fully demonstrate the overall image of Chengdu's consumption in the "Consumption Promotion Year".

Through the clever connection of consumption scenes, this event has drawn a food treasure hunt map unique to Jinjiang, attracting consumers to go to the streets and alleys of Jinjiang to find small and pleasant things, a cup of coffee, a glass of wine, A cup of tea, a bowl of soup, a dish, a gift, a wisp of fireworks... Find the fireworks in life at these small and beautiful consumption points. While fully experiencing the charm of Jinjiang District’s food culture, it also sets up a broad display stage for local companies, effectively enhancing the influence of consumer brands.

It is understood that this event adopts the "1 main venue + n branch venues" model to achieve global linkage of Donghu Street. The main venue, Shiniuyan Square, is bustling with activity, and branch venues are located in various business districts, communities and shops. By holding various special activities, the influence of the event is expanded to allow more citizens and tourists to participate.

The enthusiastic audience on site

Under the night, Shiniuyan Square was brightly lit and lively. As the main venue of this event, the Beer Music Week and the night tour Jinjiang Cruise perfectly interacted. The amphibious music feast was intoxicating.

The night tour Jinjiang Cruise runs between Shiniuyan Pier and East Lake Park Pier, filling the waist of the Jinjiang Tour Line. Citizens and tourists can enjoy authentic Jinjiang delicacies while riding on it, and the rich visual and cultural experience makes people linger.

As a model of Chengdu's "paired development of one and three circles", Jinjiang District and Dujiangyan City, which are connected by water, are also writing a chapter of two-way development in "Shiniuyan", known as "Little Dujiangyan". There are a variety of fine wines and delicacies produced by local enterprises in Jinjiang District and Dujiangyan City. The aroma of the food is intertwined with the fireworks of Jinjiang, which perfectly interprets the happiness of "living like a Chengdu person".

From consumption to new consumption, this activity closely integrates online and offline, stores and IP linkage, business and supply chain collaboration, launches various preferential activities, so that consumers can enjoy real benefits. Through social media, live broadcast platforms and other channels, all-round publicity and promotion will be carried out to promote merchants’ online shopping platforms, so that consumers can purchase Jinjiang District’s special delicacies and products anytime and anywhere, doubling the influence of consumer brands.