On August 20, "Black Myth: Wukong", which is highly anticipated by domestic players, was officially launched. As of noon that day, the number of people online at the same time on the computer game platform Steam exceeded 1.4 million, ranking among the top five in Steam history an

On August 20, " Black Myth: Wukong ", which is highly anticipated by domestic players, was officially launched. As of noon that day, the number of people online at the same time on the computer game platform Steam exceeded 1.4 million, ranking among the top five in Steam history and first in the history of non-online games, surpassing foreign 3A games such as " Elden's Ring ".

The standard version of "Black Myth: Wukong" is priced at 268 yuan, which is the same price as the internationally renowned stand-alone game "Elden's Ring". According to the national game sales list, "Black Myth: Wukong" has sold more than 3 million copies on Steam. Together with Wegame, Epic and PS5 platforms, the total sales volume currently exceeds 4.5 million copies, and the total sales exceed 1.5 billion yuan, which means The game has recovered. The popularity of the

game has driven the rise of related concept stocks. As of the close of the 20th, Zhejiang Media and CITIC Publishing reached their daily limit, and Huayi Brothers rose by more than 19%. At the same time, peripheral products were snapped up, the Luckin Coffee joint event sold out in seconds, and Lenovo, Hisense, Didi and other brands have officially announced cooperation.

Some industry data analysts said that the IP of "Black Myth: Wukong" also has the value of radiating to other industries. The highly restored Chinese-style ancient buildings in the game have triggered various cultural and tourism industries to take advantage of the opportunity to post, revealing the same ancient buildings, Amway Attractions of the same type are expected to boost local tourism consumption. For example, on the day the game was launched, searches for Shanxi tourism doubled month-on-month, and netizens called Shanxi tourism "a big win".

For a long time, 3A games have been monopolized by Europe and the United States. Understanding the story background of overseas games is a required course for domestic players. For players, the game is a "cross-cultural bridge." Chinese players in the past have experienced this process of cross-cultural understanding. Now it is the turn of overseas players to learn "Journey to the West" and understand traditional Chinese culture.

Judging from the first step of global "out of the circle", "Black Myth: Wukong" has succeeded. But in the words of game developer Feng Ji, this may be just the starting point. "You can't have low quality just because you have a national style label. You should have a greater sense of responsibility and put in more effort. Good content products will naturally impress the local cultural groups first. If the quality is high enough, they will naturally Radiating overseas.”