"We are very pleased that Li Yitong has joined the Longchamp family." said Sophie delafontaine, Longchamp's creative director. "Not only is she a talented actress, but I am deeply moved by her energy and professionalism. The advertising campaign in Paris During the shoot, she perfectly interpreted the frank and elegant attitude of French fashion. "Li Yitong showed the unique charm of Asian women, her professionalism and confidence in her work, and her straightforward attitude in life, which is in line with the brand's vitality and relaxation. fashion attitude coincides with the same.
As a young actor, Li Yitong has attracted much attention and favor both on and off screen. With his profound performance skills, he continues to present rich and exciting performances to the audience, and has won multiple nominations and awards. At the same time, she is also highly praised for her versatile styling and plasticity in the fashion field. This is in line with Longchamp’s brand spirit, evoking elegance and vitality, and revealing one’s true self freely.
In the new advertising campaign of Longchamp's 2024 autumn and winter series, which was shot in Paris in May this year, Li Yitong showed off the main styles of this season's ready-to-wear series, carrying a le roseau handbag on her shoulders, showing her casual and confident style and conveying her passion for Parisian French fashion. love.
Longchamp is an independent Parisian fashion brand dedicated to creating beautiful and long-lasting products that meet life with style. Since 1948, straightforwardness, vitality, bold innovation and optimism have been the core brand concepts of Longchamp.
The new Longchamp 2024 Autumn and Winter series advertising campaign performed by Li Yitong has been officially released.
