Lei Jun: If all car company bosses love and understand cars, China's automobile industry will definitely get better and better
At 18:00 on August 17, Xiaomi revealed its summer testing base for the first time. Lei Jun and Xiaomi Group President Lu Weibing inspected the results of this year's summer testing at Xiaomi's summer testing base in Turpan and announced them to the market through live broadcast.
In this live broadcast, some latest data were revealed. For example, Xiaomi's current test mileage has exceeded 7 million kilometers and has spanned a temperature difference of more than 100 degrees. In Xiaomi's entire senior management team, only two people have not yet obtained competition licenses. There are some new strategic plans also officially announced to the market. For example, Xiaomi Motors is studying to enter the European market.
However, as of press time, Lei Jun had not responded to the hotly debated questions such as "When will Xiaomi launch an SUV?" during the live broadcast. There are some flaws from time to time in the
live broadcast, with muted sounds, jamming, and pop-ups appearing alternately. This is the first time this has appeared in Lei Jun’s live broadcast. Among them, the mute sound lasted for several minutes, the buzzing electronic music lasted for more than 20 minutes, and the "Everyone said" multiplier of "Mr. Lei, the wheat exploded" instantly exceeded 1,000.
Under the influence of many factors, the number of online viewers dropped from 100,000 to 50,000. This is a low level among all Lei Jun’s live broadcasts. Some comments said, "This live broadcast is beyond words. Mr. Lei, are you ok?"
revealed Xiaomi's summer testing base for the first time
In December 2022, Lei Jun went to Heihe to participate in vehicle winter testing. In August 2023, he again Went to Turpan to participate in vehicle summer testing. The theme of tonight’s live broadcast is Xiaomi Summer Test Base.
Lei Jun said in the live broadcast that the Xiaomi Turpan base is -120 meters above sea level. He also joked that "you will be at the bottom of your life when you get here, and you will be at the peak of your life when you go out." Why did
choose Turpan for summer testing? Lei Jun responded: At 6 p.m. in Turpan, the surface temperature was 70 degrees Celsius. Cars can also have accidents under extreme conditions of high temperature, so extreme tests must be carried out in summer in places with high temperatures, high humidity, and high altitudes.
"In addition to testing sun protection in Turpan, Xiaomi cars also need to conduct humidity and heat tests in Hainan. Winter testing will be conducted in Heihe, and winter testing in Russia is not ruled out in the future." Lei Jun revealed.
Xiaomi Auto attaches great importance to testing. Lei Jun revealed in the live broadcast that before the official launch, Xiaomi Su7 had tested 70,000 optical charging piles. The current test mileage has reached more than 7 million kilometers and spanned a temperature difference of more than 100 degrees.
Although Xiaomi su 7 has been launched, there are still many tests on the road. "Only through continuous testing, products will be better," Lei Jun said. What exactly does the
summer test measure? There are some details, such as how long it takes for the refrigerator in a Xiaomi car to cool down in high temperatures. In addition to the general testing of
by car manufacturers, Xiaomi has also pioneered some unique methods of its own. For example, all executives personally participate in testing, "Part of the reason is for experience, and the other half is to let Xiaomi employees see how much executives attach importance to testing, and it is also an encouragement to engineers." Lei Jun said that if it can lead the country Car company teachers are testing, learning drifting, and taking race photos. This is a good thing and will make the Chinese automobile industry better.
Some time ago, at Lei Jun’s annual speech, Lei Jun released a video of himself drifting in a Xiaomi Mi SU7, which became the most out-of-the-box material of the night. "The billionaire boss made me smile and worked hard to get a racing driver's license." This became a meme that many fans like Lei Jun. Since then, the number of Lei Jun's fans has grown even more alarmingly.
In tonight’s live broadcast, Lei Jun revealed that at present, more than 100 people at Xiaomi have obtained “race licenses”, and there are many formula racing drivers within Xiaomi. "In the entire executive team of Xiaomi, there are only two people who have not yet had competition licenses. One of them is today's live broadcast guest Wang Xiaoyan, vice president of Xiaomi Group and president of China."
Xiaomi Motors is studying to enter Europe
Lei Jun and Lu Weibing returned from a business trip in Europe This live broadcast started later.
Many senior executives’ itineraries are kept confidential, but Lei Jun not only does not keep them secret, but also makes almost all of his itineraries public. Lei Jun said in this regard, “Every user has a judgment, and I hope everyone can see more and understand more."
During this trip to Europe, Lei Jun, Lu Weibing and others visited BMW, Ferrari, Lamborghini, Leica, etc. to experience the centuries-old automobile culture and explore the possibility of further cooperation.
Lu Weibing said in the live broadcast that Europe is in the process of new energy transformation China is much slower than China. Xiaomi should be in awe of the automobile market. Now Xiaomi mobile phones are well-known and well-known in Europe, and they are studying when Xiaomi cars will enter Europe.
Lu Weibing revealed, "I am considering whether we can bring cars to China. Take it to Europe and let everyone feel it. Currently, European users are very impressed with the appearance and performance of Xiaomi cars. In the future, Xiaomi cars will be made smarter so that Europe can experience them better. "
Lei Jun's trip to Europe was also regarded by the market as "Olympic marketing." During the Olympic Games, every video Lei Jun released attracted hundreds of thousands or even millions of likes. He also directly caused the fire He bought a sun protection jacket that costs about 100 yuan, and products such as watermelon and hot sauce that cost 5 yuan are also popular as long as they appear in his videos.
Lei Jun is one of the few super rich people with a huge fan base worth over 100 billion. On August 17th, Lei Jun’s Douyin fans were 28.82 million. On August 7th this year, Lei Jun launched the window display function, which was regarded by the industry as a sign of the start of live streaming.
Recently, a model was listed on Lei Jun’s personal Douyin display window for 249 yuan. The "Xiaomi Band 9 Series Smart Bracelet" was quietly launched, and users can place orders directly through Douyin. Unlike Xiao Yang's vigorous shouting, Lei Jun himself did not live broadcast. However, Lei Jun's display window quickly reduced to 0 items. , the product originally sold has been quietly offline. Whether this is Lei Jun's test has triggered discussions among netizens.
In the live broadcast room, there were some interesting comments, such as, "Mr. Lei, the owner of the JiKr car apologizes to you." "For another example, in the comment area, questions such as "Jun, when will Xiaomi launch an SUV" and calls like "Sit and wait for the SUV" flooded the screen. However, as of press time, Lei Jun had not responded to these questions.
