Unexpectedly, the summer season is almost over, and a big dark horse suddenly appears in Hollywood.
html On August 17, the almost unpopular "Alien" counterattacked many blockbuster movies and won the championship. The momentum is so strong that Hollywood's summer box office record in mainland China is expected to be rewritten.
wins the championship! The box office exceeded 600 million? Shen Teng can't hold it back, is there another dark horse movie in the summer season?
As of 21:00 on August 17, the top three single-day box office in mainland China are "Alien", " Detective Conan: The Million-Dollar Pentagram " and " Reborn "!
"Alien" has a single-day box office of over 60 million, accounting for only 12.8% of the scheduled films, but accounting for 28.5% of the box office. The attendance rate is far higher than that of new films in the same period, overwhelming the crowd to win the championship with an absolute advantage. At present, the cumulative box office in the two days since its release has exceeded 100 million.
The movie has a vague tendency to become a big hit, rated R! The theater's gimmicks such as not recommending children to watch, etc., coupled with the good quality, have led to word-of-mouth fermentation. This summer's summer release of Shen Teng's " Catch a Baby " has not had a real hit, and the audience has been a little hungry for a long time. Now, in addition to the fact that "Alien" mainly has adult audiences and is not affected by the summer season, some media are already optimistic that "Alien" will have a box office of over 600 million in mainland China!
This is definitely the dark horse of Hollywood this year.
Many viewers who are not familiar with "Alien" will think that the box office of 600 million is not much.
However, the "Alien" series itself does not have a high influence in the mainland market. The previous "Alien Contract" and "Prometheus" had a box office of 300 to 200 million yuan in the mainland. In addition, in recent years, Hollywood blockbusters have shown a decline in the mainland market. The series The box office of each film was lower than the previous one. Before the release of "Alien", the media generally believed that it would be good if the mainland box office could exceed 100 million.
did not expect that the movie achieved results beyond expectations.
Under the strong performance of "Alien", the single-day box office of "Detective Conan: The Million Dollar Star" dropped to 40.57 million.
looks good, but the film schedule accounted for 22.7%, the highest among new films in the same period, but the box office accounted for only 19.2%. The film schedule and box office ratio was inverted just 2 days after the release! The cumulative box office in the two days since its release is currently 87 million, which has been overtaken by "Alien". The final box office is predicted to be around 200 million.
"Rebirth"'s single-day box office exceeded 33.7 million.
's film schedule accounted for 18%, and its box office accounted for 16%. In fact, the attendance rate is not very good. The cumulative box office in the two days of release was 64 million, and the final box office is predicted to be 150 million. Compared with the previous film directed by Ma Yuke The work " Rage " has declined. In my opinion, the styles of "Rebirth" and "Rage" are too repetitive, and the audience is actually a little tired of aesthetics.
"Catch a Baby", which was expected to counterattack at the weekend, failed to perform a miracle. The single-day box office of
movie exceeded 22.67 million. The movie's schedule accounted for only 9.7%, but its box office accounted for 10.7%. It was the only movie in the same period that could compete with "Alien" in terms of attendance. Unfortunately, Shen Teng also The face-huggers can no longer be suppressed. The cumulative box office of "Catch a Baby" exceeded 3.111 billion in the 33 days after its release. Whether it can surpass " Hot and Hot " has become a suspense.
"Alien" opens another path for Hollywood?
In the past two years, Hollywood blockbusters have been completely beaten in the mainland market.
This summer alone, Hollywood's " Deadpool and Wolverine ", " Mad Max: Goddess of Fury ", " Despicable Me 4", Inside Out 2 and other blockbusters are not as good as As expected, "Alien" performed a box office miracle instead.
You must know that "Alien" is a mid-range Hollywood production with a cost of less than 80 million US dollars.
Why?
In my opinion, "Alien" has filled the gap in horror films in the mainland film market. Mainland audiences actually have a huge demand for horror films. Back then, Yang Mi's "Far Cry" cost 5 million, and the box office almost exceeded 100 million. A typical example. Unfortunately, due to the film environment, domestic horror films do not dare to be of a large scale.
As domestic films develop rapidly and various types of films can compete with Hollywood, horror films have become Hollywood's advantage.
Especially a no-cut R-level production like "Alien" may become the focus of Hollywood in the mainland market. After all, with the precedent of "Alien", "Deadpool 3" can also be made next time Not to mention, mainland audiences should be able to see "Joker 2" in the second half of the year at the same time as North America. It will undoubtedly be a carnival for mainland movie fans!
