Weibo administrator said: Recently, during special management work, the site found that the mini-series "Return to 1990: The Life of the Richest Man" ("Return to 1990: The Dominant Life") has problems with vulgar content and value-oriented deviations. Therefore, in accordance with the "Weibo Community Convention" and other relevant regulations, the site will clean up the illegal content such as the release of content clips from the show found during the investigation.
Douyin Blackboard reported that "Return to the Life of the Richest Man in 1990" and "Return to the Dominant Life of 1990" (renamed "Return to...", "Rebirth...", etc.) and other micro-short dramas have vulgar content and are value-oriented. Deviation and other issues. The platform has removed the show from the shelves and is investigating and clearing related videos.
Kuaishou Blackboard reported that Recently, the platform launched a special management action for the 2024 "Qinglang Audiovisual" online micro-short dramas. During the inspection, it was discovered that the micro-short dramas "Return to the Life of the Richest Man in 1990" and "Return to the Domineering Life of 1990" (Zeng Renamed "Return...", "Rebirth...", etc.), there are problems such as vulgar content and value-oriented deviation. The platform has completely removed the show and permanently banned the account for "watching **** shows".
A few days ago (August 9), WeChat Coral Security also issued an announcement saying that recently, through inspections and audits on the platform, it was found that some micro-drama mini-programs had not been registered for drama compliance, had bad value-oriented content, or had piracy and infringement. etc. behavior. According to relevant regulations, the platform has removed some illegal micro-short plays and dealt with related illegal mini-programs. The repertoire of some illegal short plays is announced as follows:
"Savage Growth" Chaos abounds
In recent years, with the advent of the vertical screen era, micro-short dramas have developed rapidly. Compared with traditional dramas, micro-short dramas seem to have less volume as a single unit. It’s big, but once the audience becomes addicted to the drama, hundreds of paid episodes will follow, and the overall consumption cannot be underestimated. The process of the
micro-short drama "Savage Growth" also exposed problems such as mixed content, uneven quality, and frequent copyright disputes.
According to the Economic Daily, on the creative side, many micro-short drama creative teams have been criticized as "grass-stage teams" due to their lack of professionalism. Actor Xiao Jiang said: "The shooting cycle of micro-short dramas is short, low-cost, and quick to realize. It only takes a few weeks from project establishment to launch. Many scripts are shoddy and the team's professional level is uneven."
Some production teams "What subject matter can' "Just shoot whatever you explode", which makes the short drama full of pornographic, vulgar, bloody and violent content, and unhealthy views. Song Fangjin, a well-known screenwriter, author and vice president of the Chinese Film and Literature Society, said: "Many micro-short dramas blindly create anxiety and incite confrontation in order to gain traffic."
More and more people in the industry are revealing that it seems that "every day is making money". The distribution of interests in the micro-short drama industry is seriously uneven, and streaming has replaced creation as the core - relying on a large number of "advertising" to obtain traffic, rather than relying on high-quality content to "break the circle", falling into "exchanging money for popularity, and using popularity to earn money" mode.
Some short plays have been adapted or remade without the permission of the copyright owner, which is suspected of being illegal. Jiang Jun, a lawyer at Beijing Hechuan Law Firm, said that some people use self-media accounts or abuse AI face-changing technology to re-edit or move unauthorized micro-short dramas to overseas platforms for profit, which also involves infringement.
In terms of consumption recharge, short dramas also have chaos such as inducement to pay and no way to complain. On some micro-short drama mini programs, online advertisements claim that "19.9 yuan is a one-time viewing experience", but after only watching 32 episodes, they were asked to recharge. A search for "micro-short drama" on a certain complaint platform showed 83 complaints, 54 of which were still in "pending distribution" status.
New rules for the management of micro-short dramas
In fact,
's management of chaos in the micro-short drama industry
has been ongoing.
In November 2022, the State Administration of Radio, Film and Television organized a special rectification work on mini-program online micro-short dramas, and then proposed measures to improve the normalized management mechanism such as accelerating the formulation of the "Detailed Rules for the Creation, Production and Content Review of Online Micro-Short Dramas"; this year In April, it was proposed to further establish and improve institutional norms and create an environment for the high-quality development of micro-short dramas; in May, relevant departments of the State Administration of Radio, Film and Television launched a special campaign to address the problems of high fees, opacity, induced payment, and difficulties in rights protection in micro-short dramas. .
On June 1 this year,
the new regulations on the management of online micro-short dramas
were officially implemented and came into effect.
The new regulations require "classification and hierarchical review" of micro-short dramas
.
All incremental dramas
must obtain a distribution license or registration number.
All existing dramas must obtain a registration number
Unreviewed and registered
micro-short dramas are not allowed to be disseminated online
In terms of platforms, Douyin, Kuaishou, WeChat and other platforms have announced the registration details of micro-short dramas this year to strengthen standardized management. Within the industry, the China Television Artists Association established a micro-short drama professional committee in May, calling for the self-disciplined development of the industry. After the implementation of the new
regulations, the "Online Audiovisual Program Registration System" for micro-short dramas has been put into use in many provinces and cities across the country. The short drama industry, once considered a "wealth-making myth", has passed the era of recklessness. Under more standardized supervision, the industry will usher in a period of consolidation.
is riding on the new regulations of micro-short dramas, and the industry has set off an upsurge of high-quality creation and high-quality development. More and more high-quality micro-short dramas are emerging, which is gradually changing the public's existing impression of micro-short dramas.
For some time, Beijing, Shanghai, Hunan, Shandong and other places have launched support policies, and film and television shooting bases in various places have also kept pace with the times, providing more guarantees for the development of micro-short dramas. China Central Radio and Television, provincial and municipal radio and television agencies, and some film companies have also launched various micro-short dramas to promote the development of high-quality products in the industry.
"Currently, long video platforms, short video platforms, social platforms, e-commerce platforms, etc. are actively participating in the high-quality micro-short drama track. Under the new regulations, both platform parties and creators have gained more protection and confidence. It is foreseeable that As more favorable policies take effect, micro-short dramas will be combined with a wider range of application scenarios to obtain more diversified commercialization paths," said Xie Jiabing, head of premium short dramas at Gugu Studio of China Mobile Migu Company.
Editor | He Xiaotao Gai Yuanyuan
Proofreading | Cheng Peng
Daily Economic News Comprehensive Southern Metropolis Daily, Economic Daily,
Guangzhou Daily, Xinhua News Agency, etc.
Daily Economic News
