Weibo, Douyin, Kuaishou and other platforms collectively took action
Weibo administrators said: Recently, during special management work, the site found that the micro-short drama "Return to the Life of the Richest Man in 1990" ("Return to the Life of the Domineering Man in 1990") 》) There are problems with vulgar content and value-oriented deviation. In this regard, , in accordance with the "Weibo Community Convention" and other relevant regulations, has cleaned up the illegal content such as the release of content clips from the drama found during the investigation, and hereby makes it public.
Douyin Blackboard reported: micro-short dramas "Return to the Life of the Richest Man in 1990" and "Return to the Domineering Life of 1990" (it was renamed "Return to...", "Rebirth...", etc.) have vulgar content. , value-oriented deviation and other issues. The platform has removed the play from the shelves and has investigated and cleared related videos, which are now being announced.
Kuaishou Blackboard reported: Recently, the platform launched a special management action for the 2024 "Qinglang Audiovisual" online micro-short dramas. During the inspection, the micro-short dramas "Return to the Life of the Richest Man in 1990" and "Return to the Domineering Life of 1990" (Zeng The name was changed to "Return...", "Rebirth...", etc.) There are problems such as vulgar content and value-oriented deviation. The platform has completely removed the show from the shelves and permanently banned the account for "watching **** shows", which is now announced.
Previously, WeChat Coral Security also issued an announcement and dealt with a number of illegal short dramas:
The market size of micro-short dramas
will reach 100 billion yuan in 2027
In recent years, micro-short dramas have developed rapidly. The "2023-2024 China Micro-Short Drama Market Research Report" released by iiMedia Consulting shows that the market size of my country's online micro-short dramas will reach 37.39 billion yuan in 2023, a year-on-year increase of 267.65%. predicts that the market size will exceed 50 billion yuan in 2024 , will reach 100 billion yuan in 2027.
However, in the process of micro-short drama "Barbaric Growth", it also exposed problems such as mixed content, uneven quality, and frequent copyright disputes. The industry looks forward to healthier and more sustainable development.
On the creative side, many micro-short drama creative teams have been criticized as "grass-stage teams" due to their lack of professionalism. Actor Xiao Jiang said: "The shooting cycle of micro-short dramas is short, low-cost, and quick to realize. It only takes a few weeks from project establishment to launch. Many scripts are shoddy and the team's professional level is uneven."
famous screenwriter, author, and Chinese film literature Song Fangjin, vice president of the society, said: "In order to gain traffic, many micro-short dramas blindly create anxiety and incite confrontation, but ignore the creative ability of screenwriters. The abnormal distribution of interests on the traffic side affects the healthy development of the creative side. can only be used as a platform and production Only when the distribution ratio between parties and creators becomes more reasonable can the development of micro-short dramas be on the right track. ”
How can the micro-short drama industry move toward “refinement”?
In fact, has been rectifying the chaos in the micro-short drama industry. It is understood that in November 2022, the State Administration of Radio, Film and Television organized a special rectification work on mini-program online micro-short dramas. After that, it proposed to speed up the formulation of the "Detailed Rules for the Creation, Production and Content Review of Online Micro-Short Dramas" and other improvements to normalize management mechanisms. measures; in April this year, it was proposed to further establish and improve institutional norms and create an environment for the high-quality development of micro-short dramas; in May, relevant departments of the State Administration of Radio, Film and Television targeted the problems of high fees, opacity, induced payment, and difficulty in rights protection in micro-short dramas. Special management was carried out.
Starting from June 1 this year, the "Notice of the General Office of the State Administration of Radio and Television on Further Coordinating the Development and Safely Promoting the Healthy and Prosperous Development of the Online Micro-Short Drama Industry" has been officially implemented, clarifying that micro-short dramas will be subject to classified and hierarchical review. Registered micro-short dramas are not allowed to be disseminated online, officially announcing that the micro-short drama industry has entered an era of "strong supervision." In terms of
platforms, platforms such as Douyin, Kuaishou, and WeChat have successively announced registration details for micro-short dramas this year to strengthen standardized management. Within the industry, the China Television Artists Association established a micro-short drama professional committee in May to call for self-disciplined development of the industry.
is riding on the new regulations of micro-short dramas, and the industry has set off an upsurge of high-quality creation and high-quality development. More and more high-quality micro-short dramas are emerging, which is gradually changing the public's existing impression of micro-short dramas.
For some time, Beijing, Shanghai, Hunan, Shandong and other places have launched support policies to support the high-quality development of the micro-short drama industry with real money. Film and television shooting bases in various places have also kept pace with the times, providing more guarantees for the development of micro-short dramas. China Central Radio and Television, provincial and municipal radio and television agencies, and some film companies have also launched various micro-short dramas to promote the development of high-quality products in the industry.
"At present, long video platforms, short video platforms, social platforms, e-commerce platforms, etc. are actively participating in the high-quality micro-short drama track. Under the new regulations of , both platform parties and creators have more protection and confidence. can It is foreseen that as more favorable policies are implemented and take effect, micro-short dramas will be combined with a wider range of application scenarios to obtain more diverse commercialization paths," said Xie Jiabing, director of premium short dramas at Gugu Studio of China Mobile Migu Company. .
Source: China Economic Net, China News Network, Economic Daily, @微博admin, Douyin Blackboard, Kuaishou Blackboard, WeChat Coral Security Nanjing issued water cutoff notice
