After the release of "The Negative, the Positive" did not continue Zhu Yilong's traffic myth. Instead, the box office was predicted to drop again and again, and the movie's reputation was also poor. I thought that Zhu Yilong's new film would quietly hit the streets, but it turned out that a series of disturbances occurred during the road show, and even the staff responsible for the film's promotion were online.
Recently, Zhu Yilong's new film "The Negative Makes the Positive" is on its road show. Although the film did not perform well, there was a lot of excitement outside the big screen. First, it was revealed that the film crew tricked Zhu Yilong into performing in a bar, and then some fans of Zhu Yilong were positive about it. He criticized the film producers and questioned whether the film's publicity and distribution was done well, and it became a hot search topic because of it. Immediately afterwards, Lionsgate Pictures, which was responsible for the film's promotion and distribution, posted an article online, seemingly mocking Zhu Yilong for not taking responsibility.
According to a screenshot of a circle of friends posted on the Internet, Shanghai Lion Pictures posted this paragraph: "As a person of his age, the things he does will make people who work hard and live the blame, which is worthy of his reputation! "This sentence seems to have no beginning or end, but the tone is full of meaning. Although the other party did not name him by name, the "age" at the beginning made netizens quickly target him.
In the near future, Shanghai Lion Pictures is responsible for the promotion and distribution of three films in total, including Ning Hao Geyou's "Beijing", Wang Junkai's "Wild Child", and one is Zhu Yilong's "Mind the Negative".
In this film, Zhu Yilong is not only the leading actor, but also the co-producer of the film, so the success or failure of the film is indeed closely related to Zhu Yilong. Perhaps seeing this, Zhu Yilong's fans became so anxious.
Especially when the film has a bad start and there are obvious signs of box office failure, even the predicted box office is falling again and again. Seeing this situation, Zhu Yilong was naturally "big as a pear mountain", and then he started to play the trick of "macho man crying" to sell him off.
fans are even more intolerable, but they just lack the right opportunity to vent. It wasn't until the bar pop-up event arranged by the film crew that fans could finally vent their anger. According to what Zhu Yilong said afterwards, he originally planned to have a post-screening meeting, but there were some misunderstandings in the arrangement. However, the audience was already in place and there was no way to cancel it temporarily. In the clips shared by some netizens, it is not difficult to see that Zhu Yilong seemed very embarrassed and moved around repeatedly.
After that, there were angry speeches from fans, and during the road show, a fan shouted loudly, directly questioning the film producer and Zhu Yilong's agent, asking them to apologize to Zhu Yilong. Faced with the anger of the fans, the director and team members on the stage had ambiguous expressions. The director once looked at Zhu Yilong with a smile. Finally, this fan also called out the promotional work for the film for being too hip-reaching.
On the other hand, Zhu Yilong's response showed the style of Master Duan Shui, actively comforting fans while trying to balance the team. Try not to offend both sides.
However, Lion Pictures was not satisfied and directly posted a complaint online. In the comment section of this statement, many netizens expressed their support. They believed that Xuanfa was too aggrieved to be dumped. After all, the "bar incident" was originally intended to cooperate with the film's promotion. Besides, as the starring and co-producer of the film, Zhu Yilong should have a certain degree of intelligence and the ability to distinguish between true and false and right from wrong. fans do not need to be so angry.
In the final analysis, many films released recently have proven the fact that no matter how popular an actor is, it is difficult to compete at the box office alone. Only eye-catching themes, excellent quality, and wonderful performances can ensure a win-win situation for the film. Before , those filmmakers "blamed the audience for not understanding" and "begged for box office", but they did not save the poor performance of the film.
Therefore, celebrities and fans should keep a calm mind and recognize that "no one can dominate the box office myth". If you don't look for more reasons from yourself, the next time you will be disappointed will be equally inevitable.
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