[Source: Changchun Daily] Today, the 19th China Changchun Film Festival released the main visual logo, main poster and related explanations. According to the overall plan of this Changchun Film Festival, the main visual graphics were created around the "light" and "shadow" of the

[Source: Changchun Daily]

Today, the 19th China Changchun Film Festival released the main visual logo, main poster and related explanations. According to the overall plan of this Changchun Film Festival, the main visual graphics were created around the "light" and "shadow" of the festival's purpose - "Meet in the film capital to talk about the future of light and shadow", and the creation of the main poster The theme is "All things generate light and shadows share the future".

The main visual logo of this official announcement means that after 32 years of hard work, Chinese-language films have ushered in the 19th China Changchun Film Festival. In the number "19", "1" means the beginning, that is, Chinese films are strong in the "cradle", and Chinese films have been renewed since then; "9" indicates the future, that is, countless filmmakers continue to innovate and develop for the dream of a powerful film country. , shape the future.

The main visual graphics are created around "light" and "shadow" - "light" is taken from the light emitted by the old movie projector; "shadow" is based on the graphic number "19", and the negative of "19" is presented through the light. The shape achieves an organic combination of simple geometric figures and the power of light and shadow, thereby interpreting the connotation of the times - from the "cradle" to the future, the China Changchun Film Festival witnesses history and plays an important contribution and role on the road of development.

The interpretation of the main poster closely follows the creative theme of "all things generate light, and shadows share the future". Among them, "all things generate light" means that everything in the world has its own light, and the little bits of light flow and converge into light and shadow, just like Chinese movies, moving towards the ranks of film powers; the homophony of "Shadow Sharing" is the influence, which represents the Changchun Film Festival. A shared and co-created cultural activity empowers high-quality development with culture, enriches high-quality life, and sees the future in Changchun.

The reporter noticed that version A of the main poster released this time adopts the classic color scheme of the China Changchun Film Festival - black and gold, highlighting the importance of Changchun as the "cradle of new Chinese film". The light and shadow in the main picture seem to be projected from the projector with the positive and negative design of the number "19". The film and the light and shadow are intertwined and extend into the distance, implying that the China Changchun Film Festival is a feast of movies, and people share this movie feast together. Create the future of Chinese cinema.

Source: Changchun Daily