The number one movie theater Miss Understanding (original from topcinema, reproduction is strictly prohibited)
This summer season is quite busy, with many new films and a lot of news.
The new film directed and starring Xu Zheng " Retrograde Life " was officially released. On the first day, the box office exceeded " Catch the Baby " starring Shen Teng and Ma Li, and also surpassed "" directed by Chen Sicheng, which had a mediocre reputation. "Decrypting ", became the number one box office in a single day.
This also eliminated the biggest crisis that the film had encountered before: A movie theater issued a statement announcing that it refused to play Xu Zheng's "Retrograde Life"!
html On August 6, Chongqing Shenbo International Cinema issued a statement saying that in order to fulfill the commitment in the "Joint Statement on the Online Premiere of the Movie "囧Mom"", it will refuse to broadcast "Retrograde Life".
This incident dates back to 4 years ago. It was Xu Zheng's decision 4 years ago that caused him to have to face the "biggest crisis" of his new film.
During the Spring Festival of 2020, due to the influence of masks at that time, the copyright of the movie "囧Mo" directed and starring Xu Zheng was sold. News revealed that Huanxi Media, the producer of "囧Mo", sold the film copyright for 630 million, and the buyer sold it for free on the online platform broadcast.
This matter was protested by practitioners in the film projection industry in many places at the time, believing that the behavior of "囧Mom" brought heavy losses to theaters across the country, while Xu Zheng made a lot of money.
In fact, the crisis surrounding Xu Zheng's new film "Retrograde Life" goes far beyond being boycotted and refused to be shown by movie theaters. has not yet been officially released, but it has been boycotted by many netizens because of its subject matter.
The movie "Retrograde Life" tells the story of a middle-aged man played by Xu Zheng, who once had great success in the company, but lost his job in middle age. After that, he repeatedly encountered obstacles in finding a job. Under the pressure of life, he had to choose to be a takeaway boy and restart An inspirational story about life.
This was originally an inspirational story, but Xu Zheng played the takeaway boy, but this time he was questioned and "rebounded" by many netizens, who thought that " I am not the god of medicine " was a box office bonus. He has mastered the movie The traffic code represents the hardships and sufferings of the people at the bottom of performance and consumption.
"The poor pay to watch the rich act poor."
"Traffic passwords, use the people at the bottom to do it!"
Many netizens The point of rebound is: "Let us pay to watch rich people play us?"
There are also netizens Pointed out that in the poster of "Retrograde Life" "Those who laugh are all actors, and the non-laughing people in the back are the real delivery people" "Poor people spend money to go to the cinema to see how rich people play themselves? You are acting, I But it's true."
The reason why Xu Zheng's performance as a takeaway boy received such a backlash is because many people did not recognize him as a "rich big star" playing this role.
From the 2012 " people again" Xu Zheng, who directed and starred in "囧路之囧", started his road to film success. The film also became the first Chinese-language film in the history of Chinese films to have a box office of over 1 billion.
As early as a few years ago, Xu Zheng has already joined the two "Ten Billion Box Office Clubs": actors with a box office of 10 billion and directors with a box office of 10 billion, and is a leader in commercial achievements in the domestic film industry. Related rumors have had a negative impact on him.
Last year, Xu Zheng and Tao Hong were once surrounded by negative news.
On the one hand, the MLM incident involving Zhang Ting, Lin Ruiyang and his wife was revealed. Xu Zheng and Tao Hong were found to have been in close contact with them many times before. Publicly help Zhang Ting and his wife promote their products.
Tao Hong is a director of Shanghai Dalwei Trading Co., Ltd., a secret affiliated company of tst Ting, and holds about 1.93% of the shares. She also holds Dalwei through Beijing Zuitaoran Clothing Co., Ltd. The company is about 4.7 % shares.
According to media reports, Tao Hong received a dividend of 420 million from Dalwei Company in five years. In April of the previous year, Tao Hong had requested to withdraw his shares from the company.
On the other hand, there is news on the Internet that "the 820 million assets transferred to the United States by Xu Zheng and Tao Hong have been frozen by the bank," further escalating the relevant rumors.
In April last year, even Xu Zheng’s last domestic variety show received complaints from viewers. The relevant TV stations also responded specifically to help Xu Zheng refute the rumors, saying that inviting Xu Zheng as a guest on the show had been approved by the competent authority.
It wasn’t until the evening of May 8 last year that Xu Zheng finally posted on WeChat Moments to refute the rumors, saying: “There is no so-called billions of assets, and there is no transfer, let alone being frozen by an American bank. Recently, he was filming abroad, and some work photos were taken. People are using it maliciously. The cost of spreading rumors is too low now. Please don’t believe and spread rumors.”
still cannot be eliminated in a short period of time Many netizens disagreed and "rebounded" to "rich celebrity" Xu Zheng's role as a low-level delivery boy.
However, Xu Zheng is still very confident about "Retrograde Life". Like many movies in this summer's release, the film has started early screening.
What ultimately determines the fate of a movie is whether the movie itself can be recognized by the audience and the market. Judging from the reviews and the reputation on the first day of release, the evaluation is higher than that of Chen Sicheng's "Decryption", and it is still expected to give it a try. .
Xu Zheng is still more grounded in creation this time than Chen Sicheng.
However, on the second day of the release of "Retrograde Life", which coincided with the Chinese Valentine's Day, two powerful movies were released, one was the animation movie " White Snake: Floating Life ", and the other was "" starring Zhu Yilong. "The negative is the positive ", it depends on who can win in word of mouth and film arrangement.
Xu Zheng’s new film "Retrograde Life", have you watched it?
