After months of fierce fighting, "Rap Dream Factory" finally ushered in the finals this Friday.
hanji, Red Finger, Shi Zonglun, Yihe, and Sun Qihao became the lucky ones to reach the finals. When the five fresh rappers stood in a row on the stage, they were shocked to realize how young they were.
All fresh and fresh faces of 20+.
these people have different rap styles and personalities, but they all share a passion for rap. Several of them stepped onto the rap stage at a very young age to express themselves bravely and passionately. Regardless of who wins in the end, these new rap stars are another batch of fresh blood that "Rap Dream Factory" has delivered to the industry.
Not to mention the top five in the country, they have all won the management contract with the program's co-producer "Zhongmeng Music", and the future is promising. (The top 14 contestants in this competition have all been invited to sign with Dream Music)
As the top management company in the industry, "Rap Dream Factory" is also an important step for Dream Music D.M.G to expand its music territory and enter the variety show track. This is a masterpiece. At the beginning of the preparation of the show, the company's CEO Han Xiao specially invited Jay Chou and Liu Genghong, the originators of Chinese rap, to sit on the show to expand its appeal. He also invited the most popular Wang Hedi to serve as the "dream witness" of the show. With the layout, it is obvious that they want to try their best to cover the influence of the program to all age groups.
It is reported that on the final night tomorrow night, Han Xiao, as the co-producer of the program, also invited a number of industry celebrities to the recording site.
is composed of himself and Wang Ran, general manager of Weibo's music and performance business, Song Ke, founder of Maitian Music, contemporary artist Huang Yulong, Sony Music Production Director Zhang Weining, founder of Wenmai Culture, who has directed "Extreme Challenge" and "Rap New". Yan Min, the producer of variety shows such as "Generation" and the well-known producer of "This!" The boss team composed of Lu Wei, the chief director of "It's Street Dance" will participate in the scoring of the finals.
Han Xiao’s long-time friend Song Xiaobao was also invited to help out in the finals, and he personally started rapping across the border. This afternoon, “Song Xiaobao joins Rap DreamWorks” quickly hit the hot search list... Such a battle is of course to try as much as possible Attracting the crowd's attention to the new generation of rap stars.
Such a grand stage is just waiting for new stars to bloom.
reminds me of the flag Han Xiao set when he was interviewed by "Music Finance" at the beginning of the show: to provide a stage for more ordinary people who like rap music to realize their dreams, and to deeply discover and support the new generation of rap musicians. And how much vitality will these young people who love rap inject into the rap industry in the future?
's "freshness" is just the right medicine to relieve the seven-year itch in Chinese rap.
The audience needs new people and new stories.
1.
Since a rap variety show sparked a national rap craze in 2017, seven years have passed in the blink of an eye. By the summer of 2024, everyone is saying that rap seems to be experiencing its own seven-year itch.
The industry is also working hard at all levels to alleviate this "itch" feeling. Multiple rap variety shows are working together, and "Rap Dream Factory" jointly produced by Youku and Zhongmeng Music has set its sights on the rap ecosystem. On a group of fresher, younger, more amateur faces.
has spared no effort from the audition stage, adhering to the spirit of "I urge God to get better and send out talents of all kinds", casting a wide net in the audition, hoping to find more diverse and broader talents for rap. , in order to solve the dilemma of works tending to be the same and audiences’ aesthetic fatigue.
gave the audience a small shock a few minutes before the first episode of the program. Among the contestants who signed up for the competition, in addition to professional musicians, there were also "slash youths" from all walks of life, brand managers, intern doctors, and stay-at-home mothers. , video editing, graduate students, principals, deliverymen, athletes...many people use their spare time to perform rap performances to generate electricity for love. Rapper Baijile acted as a "prophet" very presciently: I feel like I have a lot of friends this time, and not all of them are rappers. You don't expect someone to suddenly make something and send you away.
And "Rap Dream Factory", with the attitude of "Tolerance is great", has brought together these weird contestants from all walks of life, which make senior rappers a little curious, and gives them a way to "grow their dreams" stage.
has gone from playing underground to down-to-earth, and is serious about digging for “new” things. After the competition begins,
will use the ever-changing competition system and competition mode to temper the contestants with blood and fire, allowing rappers with different life experiences to sing their own life stories, while supplementing it with more open reality show content to show The charisma and interactive group portraits of the contestants off stage allow the audience to become stronger little by little along with the singers. They not only resonate with the lyrics created by the singers, but also develop a stronger emotional attachment to the singers themselves.
Although Chinese-American Hanji Lin Yihan’s song "Snowy Frost Moon" lost to Kaka 1v1, his pure Chinese creation moved Jay and made many listeners understand him better.
Finally, he was selected for his strength and charm. A new rap star who possesses both, achieves a win-win situation for the audience, singers, program crew, etc.
Dream Music This move was made at just the right time.
has been a leader in the industry since it has included leading rap artists such as gai Zhou Yan, vava Mao Yanqi, Ai Re Air, Bridge Bridge, Good Morning, Will.t, and Wudu l4wudu. Zhongmeng Music also used this variety show to recruit a group of very capable new rap stars, which is a great move in its business layout.
2.
Dream Music is an interesting company.
is the agency that has reaped the most dividends since the rise of the rap trend. The boss, Han Xiao, actually switched careers from a film investor. Because he liked gai’s rap style, he signed gai to the company, and the two later collaborated further. , jointly founded Zhongmeng Music, and after recruiting talents, it took five or six years to achieve today's prosperous situation with many soldiers and generals.
Han Xiao is rich in resources in the entertainment industry and is good at resource integration. His business layout over the years has always been anchored in one direction - striving to tear off the labels of "subculture" and "niche" in rap music and promote rap music to the mainstream level. , become a part of the entertainment industry.
He has a lively mind and is very courageous and forward-looking in strategizing and making various decisions. He can be said to be one of the most influential bosses in the rap circle.
In the third round of the label open competition of "Rap Dream Factory", Han Xiao also appeared on stage as a "dream music critic" and became one of the four industry music critics responsible for voting for this stage of the competition.
Gai Zhou Yan, who was sitting in the manager's seat next to him, looked at the camera and called him "Xiao Bao"... his "intimacy" was high.
"Xiao Bao" then announced that Zhongmeng Music is willing to provide follow-up operations and training for the top 14 players in the country selected by "Rap Dream Factory", in other words: make an appointment with their agent.
This kind of added-value reward is very dramatic, and it is an effect that variety shows will like.
This boss's "behavior style" can also be seen from this. He has an account on Douyin and actively communicates with fans on a daily basis, acting as a bridge between programs, artists and fans. Before the broadcast, he even "fooled" Sheng Yu, saying that if he beat Sheng Yu in the PK, he would go to "Rap Dream Factory" for free. As a tutor...all operations are very down-to-earth. Gai and Brigitte also wrote a support single for him for "Boss", which said that when he goes on business trips, he wears PUK, a trendy brand that Bridget is the manager of.
In recent years, Han Xiao has indeed led Zhou Yan and Bridges to achieve several doublings in commercial value. Commercial performances, endorsements, variety shows, concerts... with gai as the core and a group of top rappers, Zhongmeng Music's business territory continues to expand. In addition to artist management, music production, and copyright operations, it is also actively involved in trendy brands and businesses. In many fields such as investment, the IP value of leading artists has been successfully operated.
Audiences can not only hear them at major music festivals, see them in various variety shows, watch them on the runways of fashion brands, and even see them on stages like the Spring Festival Gala. Ai Re's rap...
Last year, Zhongmeng Music also organized the Big Mushroom Music Festival with a capacity of 10,000 people in Qingdao. It mainly featured its singers and brought together popular guests such as c-block, Wang Hedi, Wang Yitai, Gina, and several Thousands of fans came to a music carnival in the name of rap.
Let rap culture continue to break out of the circle and integrate into the mainstream, it is not just talk. When
's various business sectors are gradually maturing and rising steadily, and its own accumulation is strong enough, it will use a competitive variety show like "Rap Dream Factory" to select fresh faces and use the mature industry resources of the agency to help Young musicians realize the dual improvement of artistic creation and commercial value. Let young artists not lack a stage or be exposed after being seen, but use mature operations and resources to realize their artistic and commercial values, allowing the rap industry to enter a virtuous industrial cycle.
Han Xiao was interviewed by "Music Finance"
This is probably the real change that Dream Music, as a management company, has brought to the rap industry.
3.
4 years ago, Han Xiao and gai were interviewed by "Forbes China" together. At that time, when they mentioned the business layout of Zhongmeng, gai said that he wanted to lead the brothers out of a bright road, take the company public, and create a bigger business. of production value. "To make more underground rap lovers no longer live in poverty, this is what I will do next."
At that time, Han Xiao also ambitiously stated that he would make this cake bigger and let rap music and hiphop Culture occupies the mainstream entertainment market in China like pop music. “Not only that, I think rap is not just music, but also an attitude towards life, so we also export this attitude to the younger generation through cross-border cooperation with well-known brands. This made them fall in love with rap music, so the future of Zhongmeng Music will not be just a music company, I also want it to become a company that exports culture.”
I don’t know if the young rappers who stand out in this final can shoulder the heavy responsibility and become the new generation of star benchmarks that will help the rap culture to further break out of the circle.
However, fortunately they are young enough, which means that there will be unlimited possibilities in the future.
