The Shanghai Internet Information Office announced today:
Recently, netizens reported that some local “self-media” accounts used any means to speculate on social hot spots, instigate group conflicts, take the opportunity to divert traffic and monetize, and earn profits from “toxic traffic”. In accordance with relevant Internet laws and regulations, the Cyberspace Administration of Shanghai Municipal Committee coordinated and strictly dealt with a number of "self-media" accounts with no bottom line and high traffic, such as "Ziqi Tanfang", "Modu Nan" and "Zhengcaishen". Among them, "Ziqi Tanfang" (23,000 fans) was banned from all platforms, "Modu Nan" (1.52 million fans) and "Zhengcaishen" (15,000 fans) were banned for 60-180 days, and Followers are prohibited and profit-making functions are suspended.
Since June this year, the Cyberspace Administration of Shanghai Municipal Committee has successively exposed 8 types of bottomless behaviors such as false selling, showing off wealth and worshiping money, fabricating "little essays", pretending to be ugly and seeking novelties, making headlines, vulgar and borderline, inciting group conflicts, and selling anxiety. "Self-media" routines and cases for generating traffic. Today let’s take a look at common tactics used to “incite group conflicts.”
Commonly used routines
(1) "Selection of materials": Controversial topics amplify differences
Select highly controversial topics, especially hot events involving different groups in society, to induce netizens to click on novelties and lay the fuse of "conflicts" .
(2) "Processing": Taking information out of context to create information traps
only intercepts and selects information fragments that can support its stance and views, ignores the full picture of the facts, makes partial generalizations, deliberately amplifies group differences, and increases information "ignition points".
(3) "Ignite": Emotional and extreme narratives
use emotional language and extreme viewpoints to describe events, triggering netizens to "explode with anger", "igniting" the flames of conflict, and tearing apart the online public opinion field.
The relevant person in charge of the Internet Information Office of the Shanghai Municipal Party Committee said that "self-media" is not a "free body" that can do whatever it wants, nor is it a "private land" that can harvest traffic at will. This year, under the guidance of the Cyberspace Administration of China, the Cyberspace Administration of Shanghai Municipal Committee went all out to carry out the special action of "Cleaning the Pujiang and Regulating 'We-Media' Unbounded Bountiful Traffic". Based on the problem clues reported by netizens, we will strictly deal with the typical cases of bottomless Bountiful Traffic. Cases are reported and exposed in a timely manner. Netizens are welcome to provide truthful clues and work together to maintain a clear cyberspace!
Source: @网信上海
