Original "Phantom of the Opera" Starlight. Picture provided by the interviewed unit
Shenzhen News Network, August 6, 2024 (Shenzhen Business Daily reporter Li Dan) On the evening of August 4, the original English musical "Phantom of the Theater" ushered in its final night at the Shenzhen Esplanade Art Center . After the last performance in Shenzhen Station, the audience burst into applause, and the actors on stage also bid farewell to the Shenzhen audience with multiple curtain calls.
0 performances in 2005, a box office of 45 million, and an average attendance rate of nearly 90%... This performance broke many records in the Shenzhen performance market. In addition, as the "first stop" of the original "Phantom of the Opera" 2024 international tour, it has attracted audiences from Hong Kong, Macau, Zhongshan, Dongguan and other places, making cross-city theater viewing a new trend. The original version ofcomes to Shenzhen for the first time. The original version of the English musical "Phantom of the Theater" by
is known as an immortal legend in the history of musicals. Since its opening in London in 1986, "The Phantom of the Opera" has been running for 37 years. Shenzhen Station is not only the only stop in the Greater Bay Area in 2024, but also the "first stop" of the "Phantom of the Theater" 2024 international tour. "The Phantom of the Opera" has a "long wait" of 40 performances in 5 weeks, far exceeding the previous record of 24 performances for a single Shenzhen musical. In terms of box office revenue, "The Phantom of the Opera" exceeded 45 million yuan in one fell swoop, breaking the previous box office record of 22 million yuan for a single Shenzhen musical. In addition, nearly 50,000 spectators and an average attendance rate of nearly 90% have created a "highlight moment" for Shenzhen's cultural and performing arts industry.
It is worth mentioning that these previous records were held by the Chinese version of "Phantom of the Theater" at the Esplanade Center in Shenzhen. In 2023, the Chinese version of "The Phantom of the Opera" started its tour in Shenzhen. With 24 wonderful performances and a box office of 22 million, it broke the Shenzhen musical market's single performance and box office records in one fell swoop.
hit the social platform
During the performance of
, the musical "Phantom of the Opera" once became a social "hard currency" that young people in Shenzhen were keen to discuss. Watching "Phantom" is not only a literary and artistic lifestyle, but also a trend indicator.
On Xiaohongshu alone, the topic "Phantom of the Theater Shenzhen" has nearly 2 million views. On Damai.com, nearly 4,000 people participated in the review of "Phantom of the Theater" on the Shenzhen station and gave it a super high score of 9.7 points. The rave reviews have further aroused the interest and attention of more viewers.
"The Phantom of the Opera" is highly popular online, not only due to the excitement inside the show, but also from the organizers' careful preparations outside the show: planning art tours, backstage visits, art tours and other activities, effectively It has shortened the distance between the musical and the audience; multiple "check-in points" were arranged at the performance site, attracting many audience members to take photos, interact and share on social media.
In addition, the month-long continuous performance in Shenzhen has formed a huge "cultural magnetic attraction" to Shenzhen and surrounding cities with its strong magnetic field. According to statistics, in addition to local audiences in Shenzhen, there are also many audiences from Hong Kong, Huizhou, Dongguan, Guangzhou, Foshan, Zhongshan, Jiangmen and other places.
Create a cultural landmark in the Greater Bay Area
Shenzhen attaches great importance to cultural construction and proposes to build Shenzhen into a "city of performing arts". This goal is inseparable from high-quality performance projects and an active performance market.
The original version of "Phantom of the Theater" premiered in Shenzhen, which is the epitome of Shenzhen Esplanade Center's frequent introduction of classic original plays from home and abroad. As a new cultural landmark in the Greater Bay Area, since its official opening in September 2021, more than 400 high-quality performances have been staged here, including the national dance drama "Dream of Red Mansions", the dance drama "Only Green" and other top domestic and foreign IP dramas.
The arrival of high-quality domestic and foreign plays has led to an "acceleration" of Shenzhen's theatrical performance market. "For Shenzhen's theatrical performance market, such a high-cost, large-scale, and long-term musical performance is an unprecedented adventure challenge." Relevant staff of Beijing Sihai Yiyi Cultural Communication Co., Ltd., the organizer of "Phantom of the Theater" Shenzhen Station He said that the enthusiastic response of the original version of "Phantom of the Theater" in Shenzhen reflected the Shenzhen audience's expectations and love for high-quality and high-level musicals, and stimulated the huge potential of Shenzhen's theatrical performance market.
(Shenzhen Business Daily)
