"On the evening of July 30, our theater broadcast the Paris Olympics table tennis mixed doubles final live. The 'Sha Tou' partnership composed of Wang Chuqin and Sun Yingsha won the championship. The game was closed to the public except for the first three rows, and it was almost full. Watching a game in a theater is different, the atmosphere is immediately full, and the enthusiasm and pride of standing together to sing the national anthem left a deep impression on me." On August 2, Wang Yaoqi, theater manager of Shanghai China Film International Cinema Changtai Plaza store, was accepting the interview. Said in an interview with China Business News. Wang Yaoqi is not only a theater manager, but also a fan who personally participated in the Olympic Games.
China Business News reporter learned that during the Paris Olympics, China Film Group cooperated with China Central Radio and Television to carry out theater live broadcast of the CCTV 2024 Paris Olympics TV program in hundreds of cinemas across the country that meet the conditions for live broadcast screening. Chinese audiences can see screenings of table tennis, badminton, diving, volleyball, basketball, football and other sports on the big screen.
As early as the 2022 World Cup in Qatar, some movie theaters tried to broadcast live broadcasts, but they were stopped because they did not obtain authorization. This time, the Olympic live broadcast was carried out in compliance with regulations in the studios by China Film Group and China Central Radio and Television.
In addition to watching the Olympics in theaters, some bookstores in Shanghai also provide spectators with viewing venues. According to the official WeChat public account of the Hongkou District Government of Shanghai, 1929 Xinken Bookstore, which was officially opened not long ago, has launched an "Olympic Special" event. According to statistics from the
Lighthouse Professional Edition, as of August 2, the Paris Olympics opening ceremony had a cumulative box office of 1.375 million. Second-tier cities are the main contributors to the box office, and women are the main spectators.
According to Wang Yaoqi, his theater has currently broadcast an Olympic opening ceremony and a table tennis mixed doubles match. Judging from the number of people who want to watch online, the table tennis match has the highest number of viewers. Next, the theater will also broadcast the table tennis men's singles final, women's singles final, men's team final and women's team final.
"The ticket price for watching the game in the theater is the same as the movie ticket for the same period. For the table tennis mixed doubles final, our theater used the 442-seat cinity hall as the live broadcast hall. It was not only the largest in area, but also had better picture quality. The sound is more delicate and more immersive. I think the live broadcast of the Olympic Games is particularly good and can enrich the content of the theater to a certain extent."
Sun Jiashan, an associate researcher at the Central Academy of Culture and Tourism Management, believes that in terms of viewing experience. , whether it is offline performances or sports events, watching in the theater can achieve high-quality audio-visual effects that only a few spectators can enjoy at the event, that is, "all c-positions", such as the athletes' smashing movements, breathing and sweat. You can see very clearly, avoiding the inevitable problems of poor seats that exist at traditional events.
From an industry perspective, Sun Jiashan believes that incorporating cinemas into the scene of watching Olympic games is a vivid example of media integration represented by the film and television field. The concept of media integration has been proposed for 10 years. Under this major development trend, audiences can watch content on large cinema screens that could only be viewed on TVs, tablets and mobile phones. This actually means further advancement in the film and television field. Explore a standardized copyright market order.
Sun Jiashan further pointed out: "In fact, the production capacity of theater chains is already excess to a certain extent. Offline theaters are responsible for their own profits and losses, so how to recover costs is a very real issue. Watching games in theaters means that we are exploring the theater chain scenario The new path of diversified operations is beneficial to the overall development of theaters and can relieve the huge operating pressure on theater chains. "
Tianyancha Professional Edition data shows that as of now, there are more than 81,000 theater-related companies. ; Among them, from January to June 2024, more than 6,763 newly registered related companies were registered, a year-on-year increase of 18.98% in 2023. From the perspective of geographical distribution, Guangdong, Beijing and Shandong are at the forefront of related companies, with more than 9,462, more than 8,269 and more than 4,926 companies respectively; accounting for 11.64% and 10.17% of the national total respectively. ,6.06%.
