Emphasis on recognizing talents
The name "Chinese Confucianism" may be unfamiliar to many people. But when it comes to movies such as "Flying Life 2" and "Hot and Furious", whether you like it or not, their dazzling box office success and strong out-of-circle effect have made them almost unknown to everyone - movies of 2024 The total box office during the Spring Festival exceeded 10 billion for the first time, setting a new record in Chinese film history. Among the top four producers with tens of billions of dollars, they all bear the name of "Confucian Pictures". The recently released "Catch Me" has grossed 2.3 billion at the box office, showing extremely strong momentum.
On July 25 last year, Shanghai Ruyi bought 49% of Beijing Wanda Investment's shares for 2.262 billion yuan, becoming the company's second largest shareholder. It also showed that this giant in the film and television industry has come from behind and is making big moves. Push forward the trend.
Nowadays, the prospering Chinese Confucianism seems to be no longer satisfied with being the leader in the film and television track-in 2022, China Confucianism established its gaming business brand Jingxiu, and successively released " Ragnarok: Love" Blockbuster games such as "First See " and " World Qiyuan ". This year, Ruyi Jingxiu has expanded comprehensively and successively acquired many companies such as Youai Interactive Entertainment, a subsidiary of Byte, and has the potential to become a giant publisher in the game industry.
The current situation of Ruyi Jingxiu is enough to be called prosperous. But we all know that "cross-border operations" are not simple, and if there is a slight mistake, everything will be lost. There must be a reason for achieving results on an unfamiliar track. For Ruyi Jingxiu, this "reason for becoming a king" is his unique distribution vision.
"World Qiyuan", which was just released to public beta on July 16 this year, is the best example. Ruyi Jingxiu made a very bold attempt. In a market like slg games that tends to be saturated and involution, they accurately grasped the pain points of users-the aesthetic fatigue of homogeneous content and the The need for more strategically diverse gameplay.
slg game is a market that continues to be dominated by a single theme. For a long time, the theme of cold weapons of the Three Kingdoms has occupied most of the domestic SLG games. Looking at the market, whether it is the veteran "Li Tu" and "Three Wars" or the rookie "Three Strategies", they are all inseparable from the theme of the Three Kingdoms.
On the one hand, players have already been severely burned out by the large number of games with the Cold War theme of the Three Kingdoms, and there are endless complaints about the repetition of themes - in theory, the development of games with different themes should arouse players' sense of freshness, thereby driving the camp. However, the market performance of non-Three Kingdoms-themed SLGs is often unsatisfactory, and there are few games that can gain a foothold in the market.
This "antinomy" between theory and practice also reveals the fact that players need more than freshness in themes and peripheral packaging. Only by innovating in the gameplay system and content itself can we make a difference. A new track based on traditional SLG. "World Qiyuan" precisely meets the above conditions.
In terms of subject matter, "World Kaiyuan" is officially authorized by "Sid Meier's civilization" and inherits the former's scientific research and era tree system. This also makes "World Kaiyuan" include the history of the development of human civilization. , all themes from ancient times to the electrical age - in each season, players will experience the complete process of starting from slash-and-burn farming, developing technology and productivity, expelling barbarians, expanding territory, building cities, and finally completing industrialization and modernization. This makes "World Qiyuan" inherently very inclusive and attractive in terms of subject matter. Any player can find the era they are interested in and experience it in this process.
As mentioned before, mere subject matter appeal is not enough to achieve long-term success. If after entering the game, the gameplay that players experience is still the same as the traditional cold weapon SLG, players will naturally not buy it. This is also the reason why many games with the titles of "ancient Rome", "modern times" and "near future" quickly cooled down and shrank after being launched online.
is different from those traditional "skin-changing games". "World Qiyuan" combines this set of themes with a huge time span with a set of complementary gameplay - "World Qiyuan" not only retains the "Civilization" series of hexagonal grids The design also retains the technology tree and unit iteration gameplay of the "Civilization" series. During the game, the player's civilization will continue to progress with the development of scientific research capabilities and productivity. In each era, new arms and unique variant units of each civilization will appear on the battlefield.
The two parallel systems of productivity and scientific research also bring new variables to the traditional slg gameplay. The former represents the absolute combat power at the current point, while the latter represents the player's long-term war potential. Players who enter the new era early will gain advantages in the multi-dimensional aspects of arms, buildings and numerical gains. The "relics" that produce technological value and the academy area that requires a large amount of resources for construction will also provide long-term development strategies for players. Choose to provide a variety of branches - players no longer just focus on "advanced land" and "basic resource output" for a single dimension of offense and defense, but on top of this they have the added bonus of farming, early combat, and immediate benefits. and the game between potential gains.
The above are just the breakthroughs and improvements made by "World Qiyuan" under the traditional slg framework. When players enter the industrial age, the air combat system of "World Origin" will make the battlefield more complex and strategic - air units, mainly bombers, have absolute restraint on ground forces. In order to avoid such a unilateral attack, each player needs to develop its own air force and air defense forces, both of which place high demands on the previous technological output.
This deep linkage between game systems gives "World Qiyuan" a core competitiveness that is far superior to other similar competing products, greatly increasing its appeal to core strategy players. However, this strengthening of the depth of the system will undoubtedly increase the entry threshold for the game. In addition, the consistent "high liver and high krypton" phenomenon of traditional SLG games has left a negative impression on this category, making "how to attract new players" It has become an important topic in "World Qiyuan".
Fortunately, both the developer Tencent Northern Lights Studio and the publisher Ruyi Jingxiu are well aware of the needs and pain points of SLG players in "entering the pit to open up wasteland" - if other games rely on hard work to make money, To cover up the thinness of the content, "World Qiyuan", which has rich content and heritage, does the opposite, by greatly reducing the player's cost of playing, allowing players to experience the rich content in the game at a low threshold. Players who are retained in this way often have higher user stickiness due to in-depth play.
Therefore, "World Qiyuan" officially put forward the design proposition of "fun strategies are not expensive". The price of five consecutive card draws in the game dropped by 60% from 950 gold coins in traditional games to 388 gold coins. At the same time, in terms of the shipment rate of high-star generals, "World Qiyuan" also maintained a high explosion rate of 6.66% . In addition, from the beginning of the game's design, the game has completely abandoned the "locked cards" and "mixed pools" that are commonly used in similar games, such as backward designs that increase players' financial costs and reduce the game experience. The only high-quality card drawing experience.
In addition, in terms of lowering the threshold for land development, "World Qiyuan" has also achieved the first-class level in the industry-130 free card drawing opportunities are given out for free throughout the season, and 16,000 gold coins are given as the process progresses, plus the game Various low-threshold activities in the game include a total of 15 free five-star hero cards, ensuring that new players can have a relatively stable and smooth wasteland development experience.
These "concessions" in terms of benefits and thresholds all send out a signal - "World Qiyuan" is by no means the common "get a buck and run" type of game. The in-depth content and loose entry threshold are both Serving the long-term and high-level operation of the game. The long-term revenue obtained by having a stable and highly engaged player group will definitely be greater than the one-time return of killing the goose to seize the eggs, and the IP of "World Qiyuan" will also become the golden signature of Ruyi Jingxiu and Northern Lights Studio .
On the eve of the public beta, "World Qiyuan" officially held a public beta tasting event at the W Hotel on the Bund in Shanghai. Producer Yang Hai, distribution producer Su Jun, Ruyi Jingxiu distribution manager Chen Chao and other official personnel were all present. Together with the senior SLG players and SLG guild representatives present, we discussed the future of "World Qiyuan" and "Qiyuan like" SLG. In the future, more online and offline tasting sessions will continue to be held to lay a solid foundation for the long-term sustainable operation of the game and open a bridge of communication between players and officials.
After making thorough preparations, "World Qiyuan" was officially launched on July 16, and on the same day it won the gratifying result of ranking first on the app store free list. For a work that focuses on long-term operations and lasting profits, this is undoubtedly an excellent start. In the two weeks since it was launched, the servers have been continuously added and filled, which also proves that excellent works will definitely win the favor of players.
Now, with "World Qiyuan" as the pioneer general at the front, Ruyi Jingxiu's layout in the game field will progress more smoothly. Presumably in the near future, they will bring us more strategically forward-looking game works like "World Qiyuan".
