" " has been in theaters for two weeks without realizing it. It has been in the top spot at the box office for 15 days since it was screened.
Although this movie has maintained the single-day box office champion since its release, there were several days in the middle when it showed a lack of follow-up momentum, weak performance, and slow growth. The single-day box office failed to exceed 100 million for three consecutive days, resulting in The expected box office is adjusted from 3.7 billion to 3.4 billion. However, it has started to decline again in the past two days. The total predicted box office has increased for three days in a row, reaching 3.5 billion. As of the latest weekend, the single-day box office revenue of "Catch a Baby" was 135 million, down 1% from the same period yesterday. The increase in
is mainly due to another movie " Stranger Under ", which helped the decrease. For "Under the Stranger" directed by Wu Ershan, the original expectation given by the producer was 1.5 billion. Later, the market forecast was 1 billion. As a result, it has been lowered to 150 million today. Although it is the latest masterpiece released by Wu Ershan, who dominated the summer season with "Fengshen" last year, this year it seems that it does not suit his aura and is not very good at all.
And the Hollywood Marvel blockbuster " Deadpool and Wolverine " was released on the same day as "Under the Stranger" and was released on Douban on the same day. The industry's expectations were only 340 million, at most 400 million capped. Anyway, the two upcoming new movies performed mediocrely, giving "Catch a Baby?" He gasped for breath. He originally thought he had no hope of winning the box office championship this year, but this time it seemed to give him a little hope. It turns out that sometimes, competition does not depend on one's own level, but depends more on the performance of the opponent.
Viewing of fan works is restricted
If you want to go to the cinema to watch "Deadpool and Wolverine", let alone ordinary viewers, even old fans of Marvel need to review their homework, because this movie involves There is really too much content. It is only for fans and friendly to fans, but it also means setting up obstacles for passers-by.
Before watching "Deadpool and Wolverine" , you must be familiar with the dozens of other movies that preceded this movie. The subtlety of the movie is interspersed with various easter eggs and jokes that make fans smile. Fans really feel great when they understand all these jokes and can catch them all. The problem is, no matter how happy it is for fans, it will be confusing for ordinary viewers. Fans also admit that this is one of the movies with the highest threshold since the birth of the MCU universe. Not only is it required that you have watched the old and new versions of "X-Men" from ancient times to the early 2000s, as well as the first and second seasons of "Loki" that were just aired, but also the love and hatred of the actors in addition to this movie.
For example, if you don’t know that Ryan Reynolds, the actor of Deadpool, and Blake, the actress of “Gossip Girl”, are a couple, you will not understand what his first line is saying at all.
Perhaps such an "all-encompassing" movie will attract fans to go to the cinema and spend money to watch the movie over and over again, but this has already meant that it has given up a part of not knowing anything. of audience.
The marketing is too disgusting.
The problems in "Under the Stranger" are actually part of the legacy from last year's "Fengshen". Before the movie
was released to the public, word-of-mouth reviews from film critics exploded and it was said that it would be a remake of a Chinese comic book movie. But the audience is not a fool. When they see it in the cinema and realize that it is not the case, they will hate the deception even more.
The promotion of "Fengshen" last year was very sophisticated. Due to the behind-the-scenes story of the movie in the early stage, many people have not been optimistic about it. Therefore, the movie decided to remain unknown at the beginning and not to promote it too overwhelmingly. After the movie was released, , gradually taking advantage of the reputation of the movie itself, it began to ferment passers-by.In the end, the movie achieved a long-tail effect, and relied on solid relationships to obtain the key to extend the play period, and ultimately had a box office of nearly 3 billion.
This year's "Under the Stranger" has a different style of play, but it is also very good at making use of strengths and avoiding weaknesses. In the early stage of the announcement, they constantly advocated the appropriateness of the characters and the actors, and then they talked about "Feng Shen", advocating how hard the actors worked behind the scenes to practice martial arts in order to shape the characters, and how similar they were to the actors in "Feng Shen".
However, the real situation is that the plot of the movie is so bad that there is no way that people can stay in the cinema for two hours. No matter how fanciful the promotion is and how poor the quality of the movie itself is, the audience will be rebellious and angry.
Universal friendliness has no threshold
In this comparison, the advantages of "Catch a Baby" are fully reflected.
did not have overwhelming and excessive marketing in the early stage, and occasionally released one or two funny clips in conjunction with the movie. The content of the movie is also universally friendly and there is no threshold. Even if you can criticize it as a sketch movie, at least it can be understood by every audience who goes in and laugh.
