As a powerful assistant to Li Jiaqi, Zhu Wangwang completed a counterattack with a monthly salary of 6,000 to 800,000 in just 4 years, becoming the second most anchor in the United States after Li Jiaqi. Many people also call her the "first sister" and refer to her Be regarded as Li Jiaqi's successor. However, Zhu Wangwang's counterattack is not that simple. She was able to get the heroine Shuangwen script, but behind it may be a careful premeditation by the MCN organization...
article丨Financial gossip female author: Shanye
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Li Jiaqi's support relationship, she appeared in variety shows Showing your face?
Recently, the Mango TV variety show "My Girl" was launched, and the show invited Yu Wenwen, Liu Yan, Lu Yuxiao, and Zhu Wangwang. The first three are all female celebrities, but Zhu Wangwang seems a bit out of place as the anchor.
Some netizens speculated that Zhu Wangwang got on this variety show because of Li Jiaqi's relationship.
On the show, Zhu Wangwang, who earns 800,000 yuan a month, was so stressed at work that he broke down and cried, which also attracted a lot of questions. Worried that she would be replaced at any time, she worked all night to make plans, but many netizens could not sympathize with her:
"Her income in one day is more than what the average person earns in a month or even a year."
Now, as a powerful assistant to Li Jiaqi In just 4 years, Zhu Wangwang completed a counterattack with a monthly salary of 6,000 to 800,000, becoming the second anchor in the United States second only to Li Jiaqi. Many people also called her the "first sister" and regarded her as Li Jiaqi's successor.
However, Zhu Wangwang’s counterattack is not that simple. She was able to get the heroine Shuangwen script, which may be a careful premeditation by the MCN organization...
1.
/ The 28-year-old assistant earns 800,000 yuan a month,
was so stressed that she broke down and cried/
Recently In "My Girl", Zhu Wangwang was so stressed that he broke down and cried:
"I put this pressure on myself... My sense of crisis is that I feel that I can be replaced at any time... ....”
Although he is already the number one broadcaster, Zhu Wangwang still has a deep sense of crisis. During the day, Zhu Wangwang went to the company to report on the proposal, but because he did not do a good job and was afraid of being replaced by others, he was so stressed that he cried.
However, netizens are quite controversial about this. Some people think that Wangwang is the epitome of contemporary migrant workers, and that she can control the anxiety of migrant workers in the workplace.
But there are also many netizens who cannot sympathize with her. They feel that she is obviously making so much money, yet she still cries about the misery, and is both conceited and arrogant.
And the cruel truth is: Wangwang’s income in one day is more than what ordinary workers earn in a month or even a year.
Once, Li Jiaqi said in the live broadcast room that Wangwang’s monthly salary was equivalent to his salary at Maybelline for 10 years. If we estimate the monthly salary of an ordinary beauty shopping guide at 6,000-8,000 yuan, then Wangwang can probably earn more than 800,000 yuan a month.
In fact, Zhu Wangwang, who is at the forefront, has gone from a monthly salary of 6,000 to 800,000 in just 4 years, and she is only 28 years old now. And many people say that she is an "ordinary girl" who has played a heroine script:
She was once called "the ceiling for workers". She was once bullied by the Internet for being "ugly, bad, and stupid". After becoming beautiful, she became a celebrity Books, first watching shows, shooting fashion magazines, and then shooting advertisements for L'Oreal and Husuba.
But the reality is that if workers question Wangwang and understand Wangwang, it is difficult for them to become Wangwang. After all, being prosperous and beautiful requires spending a lot of money.
Behind her high salary of 800,000 yuan, it also means high-intensity work:
In "My Girl", Wangwang replies to work messages as soon as she gets up in the morning, starting her busy day. After arriving at the company, Wangwang has been unable to stop. He is busy selecting products and preparing for live broadcasts. The work rhythm is very tight. Because she often couldn't eat on time, she had health problems and even developed stones.
It was past eleven o'clock in the evening, and Wangwang came home from work; it was past two o'clock after eating supper, and Wangwang did not rest, but began to test skin care products and prepare live broadcast content; at four o'clock in the morning, after taking the face test, he had to write down a live broadcast plan; five I also called my colleagues to ask for their opinions.
finally managed to stay up until 6:30 in the morning and was able to lie down in bed, but he still had to shoot a good product recommendation video before he could sleep peacefully. After only a few hours of sleep, Wangwang appeared at the company dressed up and in full makeup.
The live streaming industry is changing rapidly. Wangwang’s entire life revolves around work. She dare not take a break for fear that she will be dead when she wakes up. And her current position was hard-won. Li Jiaqi once said:
"Wangwang tried every means to come to work in our company, tried every means to sit next to me, and then never left."
From behind the scenes to in front of the curtain , Zhu Wangwang spent 4 years. Zhu Wangwang's real name is Zhu Yiwen. He was born in 1996 and graduated from Nanjing University of Communication. He majored in animation and digital art and was not a professional anchor.
In 2018, Zhu Yiwen, who had just graduated, became a fan of Li Jiaqi's video of trying on lipstick. "Because she likes Li Jiaqi," she applied for a job in Beauty One Life. At the end of 2019, Wangwang appeared in front of the camera for the first time as a lipstick model in Li Jiaqi's live broadcast room.
After Zhu Wangwang appeared on camera, he could not escape the comments of netizens. For a long time, Zhu Wangwang has been criticized by fans for looking like a little old lady and not being able to dress up. He is also too reserved and unable to keep up with Li Jiaqi's rhythm. He is also questioned about his inability to speak.
Faced with the initial embarrassment, Zhu Wangwang said on the show: "I feel that when I was scolded, it was not unfair."
But gradually, some netizens discovered that Zhu Wangwang had changed. She spent "a lot of money" to wear braces, do double eyelids, learn makeup... There are more than 20 million notes in Xiaohongshu under the topic "Wangwang Becomes Beautiful".
Later, Zhu Wangwang's high emotional intelligence performance was also recognized by fans.
In the variety show "All Girls Offer 2", when Li Jiaqi is very interested in a certain product, Zhu Wangwang will remind you to "calm down"; if the brand negotiation does not go well, she will encourage her optimistically: "Call again. If you try hard, there will definitely be room."
had a live broadcast. When the assistant Shea was putting on lipstick, she might not be able to keep up with her expression management because she was in a bad mood, and Li Jiaqi was also a little unhappy. At this time, Zhu Wangwang quickly took action and said to Shea half-jokingly: "Three times the salary, please bear with it." This sentence immediately made the awkward atmosphere in the live broadcast room disappear, and everyone laughed...
2.
/ Behind the "script" of the heroine's counterattack,
or a careful premeditation by mcn/
More importantly, Zhu Wangwang's salary has increased, and fans even coined a new word for her: "Xiangyousheng".
Zhu Wangwang has also been treated like a female star: he appeared in elleman's new youth magazine, won the endorsement of L'Oreal, and now he has appeared on a variety show on Mango Channel... For a time, Zhu Wangwang became the envy of "ordinary girls" Object.
However, do you think her "counterattack" was accidental?
In fact, Zhu Wangwang got the "script" of the heroine, which is more like a careful premeditation. The screenwriter is the company behind Mcn Company One, Want Want and Li Jiaqi.
Looking at the timeline, the plot of Wangwang becoming beautiful is roughly as follows.
At the beginning of 2022, the wedding dress show in Wangwang’s live broadcast room became her “highlight moment”. At that time, she put on a light purple wedding dress. When Li Jiaqi saw it, she said: "It looks so good! It really looks good!"
Li Jiaqi's praise made fans even more convinced that Wangwang is a "changer". Beautiful”. Later, as soon as Wangwang appeared in the live broadcast room, the barrage went crazy: "Wangwang, please share the secret of becoming beautiful!"
In March, Li Jiaqi once again "assisted" and directly read the barrage: "Wangwang's secret of becoming beautiful", And concluded: I can put on makeup, wear braces, become more confident, and more importantly, my salary is higher. Later, this live broadcast screen slice was widely forwarded by fans and marketing accounts.
In fact, everything Zhu Wangwang achieved was inseparable from the support of Mei One.
Wangwang participated in the mithworld fashion show. He is an old friend of Li Jiaqi's live broadcast room. He once co-organized a big show with Li Jiaqi's pet dog Naiva;
▲ Wangwang endorsed L'Oreal. The first advertisement
Wangwang received was funded by L'Oreal. . Eight years ago, Li Jiaqi was L'Oreal's "counter brother". Later, he was discovered by Beauty One and became L'Oreal's Taobao anchor.
Today, Want Want has become a very attractive advertisement in Mei One’s recruitment push.At the end of
's push, there is a video specially shot by Wangwang. She shared her experience of joining Beauty One. When asked "What is her gain?", she said that it is visible to the naked eye, she has become more beautiful and more confident. At the end of the
video, Want Want shouted to the preparatory anchors: "Mei One is a company that will make you very possible." Obviously, Want Want is becoming a new dream-making example.
Under the recruitment Weibo of "All Girls Anchor", many girls also asked: "Will Li Jiaqi participate in the interview?" "Can I work with Li Jiaqi after the show is over?" "Can I see Li Jiaqi and Wangwang there?" .
Nowadays, many girls regard Wangwang as their idol and send their resumes to Mei One. When girls interview for the anchor position, they must prepare half-length photos, life photos, simulated delivery videos, etc. They often have to work on this for a long time, but more of their resumes just go nowhere.
Today, Wangwang's core work has become self-replication. At the 2023 debriefing meeting, Mei One’s coo Zheng Ming told her that as one of the few successfully incubated anchor cases, summarizing the elements of success and constantly replicating more “Wangwang” is the company’s important strategy.
In fact, Li Jiaqi is not the boss of Wangwang. They have a common boss-Qi Zhenbo, the founder of Meione. He is the man behind Li Jiaqi and the richest man in China's mcn industry. In 2023, Qi Zhenbo ranked 325th on the "Hurun Rich List" with a wealth of 17 billion yuan.
▲ Qi Zhenbo
Qi Zhenbo started out as an advertising company and is familiar with the logic of content distribution. At first, Li Jiaqi became crazy on Douyin through mantras and live broadcasts of lipstick color trials.
After Li Jiaqi became famous, Mei One adopted the same strategy and produced variety shows "Neva Family's School Diary", "All Girls' Offer" and "All Girls' Anchor" to break out of the industry with innovative content and increase user stickiness.
Qi Zhenbo defined Mei One as a content-driven live broadcast e-commerce organization, not an mcn company.
If Li Jiaqi was just an anchor, he might have been replaced by a newcomer. But for Mei One, Li Jiaqi went beyond the anchor category from the beginning. He is the core of the company's content creation. Within Mei One, there is a dedicated content production team, which is called the "director team" internally. This is the only one in the industry.
3.
/ Among the powerful "first sisters" in the live broadcast room, can
become the successor of the big anchor? /
In fact, the top anchors eat meat in large quantities, and the assistant broadcasters make a lot of money just by drinking soup.
Today, as a powerful assistant to Li Jiaqi, Zhu Wangwang has become the anchor second only to Li Jiaqi in the United States. Many people also call her the "first sister" and regard her as Li Jiaqi's successor.
Not only Zhu Wangwang, but also the MCNs behind many big anchors are deliberately training assistants and apprentices to be "first sisters". For example, Simba praised his apprentice Dandan, and Crazy Little Yang brought out the "yellow of the traffic light". But they have many problems, and it's hard to say whether they can really resolve them.
Simba’s apprentice Dandan is now Kuaishou’s live broadcast sister. Many people don't know Dandan, but this does not hinder her toughness:
, a northeastern girl born in 1997, went to college at the age of 15, started an online store at the age of 18, and became a top anchor at the age of 23, with annual sales Second only to Wei Ya, Li Jiaqi, and Simba, the 26-year-old CEO was once suspected of "forcing the mother to have an abortion"...
Not long ago, iiMedia Consulting released the "2024 China Top 100 Anchors with Goods", ranking first It was Li Jiaqi who ranked second, and Dandan ranked second, surpassing Master Simba who ranked fifth. Dandan is the number one female anchor on the list and the only female anchor in the top 10.
Eggy's success is naturally inseparable from Simba's training. Simba's way of leading his apprentice is very direct. He asks Dandan to come to his live broadcast room, introduce Dandan to fans, and ask fans to pay crazy attention to Dandan.
In October 2021, Simba carefully prepared a live broadcast for Dandan. The slogan released by the team was "Challenge Simba" and continued to warm up for a week. With the support of Simba Traffic, this live broadcast achieved a GMV of 1.46 billion in a single game, and 4 products exceeded 100 million GMV.
Nowadays, Dandan is regarded as Simba's successor. Since Simba's style has always been controversial and he has experienced many accounts being banned, he is well aware of the cruelty of the Internet and has begun to consider transformation. He has repeatedly joked about "retiring" and said he would focus more on company management and supply chain.
Therefore, Simba has high hopes for his disciple Dandan. Dandan once said in an interview: "Master told me that he wanted to rest and work behind the scenes and did not want to live broadcast. He also told me that I must do a good job. If I can't catch it, If so, his hope in this life will be gone.”
However, Dandan’s development has not been smooth sailing, and it has also been involved in counterfeit controversies.
In April 2022, the ypl sun protection cooling pants sold by Dandan were questioned as fakes, which caused dissatisfaction among consumers and a statement from the brand. Later, ypl sports fashion products official also issued a statement stating that the products in Dandan Live Room were not officially authorized and did not belong to the ypl brand.
Later, Xinxuan said that the incident was caused by the dispute between the trademark holder before and after the trademark transfer, and he was also willing to provide a full refund for all consumers who purchased ypl products.
In contrast, Crazy Little Yang’s apprentice is even less effective, and his successor has not been found yet.
Xiao Yang's apprentice "Traffic Light Yellow" specializes in comedy and acting ugly. She is one of the apprentices whose style is very similar to that of Xiao Yang. However, they are often banned for violating live broadcast rules due to overly exaggerated actions. The previous record was that a live broadcast was blocked 10 times, which is called the "king of bans" in the live broadcast room.
Although the live broadcast room of "Traffic Light Yellow" is always blocked, her unique style has attracted a large number of loyal fans, and her ability to bring goods is not bad. She quickly accumulated nearly 10 million fans, and her monthly GMV at her peak reached 50 million to 75 million, which was much better than her other apprentices, Brother Yang. The sad thing about
is that she went cold before she really became popular. In October last year, when she was selling YSL air mattresses, she was criticized by netizens because she went crazy with disheveled hair, and her account was also blocked. Later, it was finally unblocked, and not long after it resumed broadcasting, it was blocked again.
Now, the reputation and popularity of "Traffic Light Yellow" are no longer good, and they are forced to change platforms. They continue to sell cosmetics on video accounts, but they have long since lost their original glory...
Now, it is ironclad. MCN organization, small and medium-sized anchors with good reputation. It is not unreasonable for Zhu Wangwang and others to worry that "they may be replaced at any time." There is now a consensus in the industry that anchors are young people and cannot continue to do so. What's more, the assistants and apprentices have not yet established their footing.
Therefore, major anchors are planning to transform, gradually retreating to the second line behind the scenes, and using their experience to incubate the anchor matrix to help the long-term development of mcn company, and they can also move to a new stage.
As for these assistant broadcasters who earn 800,000 yuan a month, as a group of lucky ones who have caught up with the trend, when they can choose high-paying jobs, seizing the opportunity to work hard and make a difference may be their best solution at the moment.
If you make so much money and still complain about hardship and tiredness, it would be a bit of a trap. After all, if you don’t do it, others will rush to do it...
Reference:
"Li Jiaqi has semi-retired, how did "ordinary girl" Wangwang rise to the top? ", Daily People
"The woman behind Li Jiaqi, successfully rose to power", E-commerce Home
