On July 24, Universal Music China, the world's leading music entertainment company, announced that pioneering rapper Lian Ma Swimming has officially joined the company.
The cooperation between the two parties started with Lianma Swimming's well-received new album "The Little Husband Next Door". In the future, Lianma Swimming's artist management business will also enter into a multi-faceted cooperative relationship with Universal Music.
Lian Ma Swimming is a cutting-edge rapper who has been highly praised in the hip-hop music circle in recent years. With his understanding of hip-hop music and the integration of localization, international rap skills and strong personal attitude, he has attracted much attention in the industry since his debut. Lian Ma Swimming made his official debut in 2017 with his first album "Wake Up", and then quickly confirmed his signature mumble rap style through constant exploration. His music, just like his name, continuously numbs the nerves of music fans with his unique style and works, giving music fans an excellent listening experience.
In 2020, Lian Ma Swimming participated in the music variety show "Rap Listen to Me" organized by Hunan Satellite TV. With his unique accent and smooth flow, he quickly entered the public eye and became the favorite to win the championship. In the show, Lian Ma Swimming resonated with countless listeners with her heartfelt rap song "Is It Shameful?"
In 2022, Lian Ma Swimming released the single "Tan Sir". Once the song was released, it received 999+ comments within five minutes on the NetEase Cloud Music platform and 200,000 views on the Douyin platform in a short period of time. In the same year, Lian Ma Swimming released the single "Girl Counting Money". The title of the song #Girl Counting Money has accumulated 54.5 million views on Douyin platform, and the song MV has received more than 12 million views across the entire network.
Lian Ma Swimming's latest album "The Little Husband Next Door" was released by Universal Music China on May 18. In the album, Lian Ma Swimming has a dual identity. On the A side, he is a street artist who sings on the accompaniment belt to soar through the clouds and bloom in the mire. . Side b is the "little husband next door" who shoulders the responsibilities of life and emotions and forges ahead in reality. With the help of Universal Music, this album has achieved a breakthrough success and has been widely recognized in terms of both the quality of the work and the market performance. The playback volume of across all platforms exceeded 50 million in the first month.
Lu Ming, Vice President of Artist Development and Pan-Entertainment Development of Universal Music Group Greater China, said: "Hip-hop is one of the most popular music genres among young people in China. We are pleased to see that China's cutting-edge rappers have grown in popularity in recent years. While constantly improving at the technical level, he is rooted in local culture and dares to express himself, opening up a new wave of Chinese rap in terms of artistry and humanity, and Lianma Swimming is a very iconic musician in this trend. He created a new tone and expression for Chinese rap. ā
As the worldās leading music entertainment company, Universal Music has always adhered to the strategy of promoting the development of diversified music styles in China and is committed to promoting the new generation of Chinese musicians and music culture. world. In the future, Universal Music will more firmly support local original music, inject international vision and global resources into Chinese hip-hop music, and become an indispensable name in the world of hip-hop.
*The picture source of this article is from the Internet. If there is any infringement, please contact us and delete it
