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Driven by " Catch Baby ", the summer box office has been rising steadily. As of press time on July 20, the daily box office has exceeded 280 million yuan, and the 2024 summer box office has exceeded 5.5 billion yuan.
However, as the market heats up, the movie " A Dream of Red Mansions: A Good Marriage " distributed by Bona Pictures has chosen to postpone its release.
In addition, "Wong Kar-Wai forwarded" ranked first on today's Weibo hot search list. The hot search content shows that Bona Pictures' reply on the interactive platform was forwarded by director Wong Kar-wai. However, as of press time, the post has disappeared from Wong Kar-wai's Weibo. content.
Another movie schedule change
A reporter from Securities TimesĀ·E Company noticed that the movie "A Dream of Red Mansions: A Beautiful Marriage", which was originally scheduled to be released on July 26 this year, has been changed to August 16 on the latest poster. Currently, all major ticket purchasing apps have shown that the film will be released on August 16.
The movie "A Dream of Red Mansions" begins with a flashback of Jia Baoyu becoming a monk in a snowy day, and the main plot begins with Lin Daiyu returning home to attend the funeral. The film is produced by Alibaba Pictures, Shanghai Kinde Pictures, Bona Culture, a subsidiary of Bona Pictures, and is distributed by Bona Pictures.
Bona Pictures recently made it clear in its 2024 semi-annual performance preview that the film will be released on July 26. However, as the release date approaches, the film has been temporarily rescheduled.
Recently, driven by "Catch a Baby", the popularity of the summer season has increased significantly. In the next period of time, the summer content supply industry will gradually enrich. In addition to popular movies such as "Catch a Baby" and " Silent Kill ", there are also recently " Slam Dunk ", " Decrypted " and "". Key films such as "White Snake: The Floating Life " were released or re-screened. Industry insiders believe that the postponement of "A Dream of Red Mansions" may be to avoid the peak release period and strive for more box office.
Reporters noticed that recently, some investors suggested on the interactive platform that Bona Pictures should cut "A Dream of Red Mansions: A Beautiful Marriage" into a mini-series for broadcast. The company responded that it would conduct internal discussions on this proposal.
Audiences of "ai Jackie Chan" don't buy it
In addition to the agent-distributed "A Dream of Red Mansions: A Beautiful Marriage", this summer, Bona Pictures also has a key film invested and distributed by Bona Pictures, " legend ", which was released on July 10.
"Legend" is directed by Tang Jili and stars Jackie Chan, Zhang Yixing, Guli Naza and others. The film studio mentioned in the release notice that the film is a companion piece to the 2005 phenomenon film " myth ".
has a strong starring cast and is a sequel to a well-known IP. Such a movie that seems to have "hit genes" has not performed well in the market.
As of press time, the cumulative box office of the film in the 11 days since its release was only 70 million yuan. After the film was released, many industry organizations lowered the film's box office expectations to 120 million yuan to 170 million yuan.
The reason why the box office is not as good as expected is that the AI āātechnology used in the film made the audience "drama" may be an important reason. Before the release, the film crew regarded AI technology as one of its core selling points. The release notice mentioned that the film uses the latest AI technology to help "young Jackie Chan" return to the screen, giving young audiences the opportunity to witness the film industry's Kung Fu legend on the big screen.
It is reported that the story of the "Legend" film travels through ancient and modern times. Jackie Chan himself shows off his talents in the modern drama part of the film. In the magnificent Han-Hungarian war, the latest AI technology was used, combined with deepfake (deep forgery), and through deep learning, Restore a "young Jackie Chan" to play the role of a Han Dynasty general on the battlefield, and complete corresponding action scenes.
"ai Jackie Chan" takes up a lot of time in this film. The release notice mentioned that the application and breakthrough of AI technology in "Legend" solve the problem that digital people often appear unnatural, and achieve emotional expression that is difficult to capture in difficult martial arts movements.
However, the AI āātechnology and "Young Jackie Chan" that whetted the audience's appetite did not satisfy the audience. As of now, "Legend" has a Douban score of only 5.3. Many viewers believe that the AI āātechnology used in the film is not mature enough and can easily cause drama.
Present movie tickets to shareholders
Bona Pictures is a leading domestic film and television company.In recent years, the company has participated in the investment, production and distribution of many key films such as "Changjin Lake", "Wolf Warrior 2" and "Operation Red Sea", and has achieved good profits.
However, in the past two years, many films the company participated in have performed poorly, which has dragged down the company's performance. In 2023, the company's net profit attributable to the parent company will be a loss of 553 million yuan, and the loss will expand year-on-year. Bona Pictures explained that it was mainly due to the poor returns of its two films that were released in 2023 and were mainly invested and controlled.
Among them, the 2023 Spring Festival film "ę å" has a strong artistic style and is unique in the Spring Festival, but the threshold for viewing is high and the cost of publicity and distribution is high. The main business income and main business cost are 258 million yuan and 139 million yuan respectively. Yuan. The schedule environment for another movie "Breaking Point" is complex and changeable. Some movies in the market have been postponed and screened, resulting in many crime-type movies in the same period. The subject matter is slightly outdated and the performance is not as good as expected. The main business income and main business costs are respectively were 30 million yuan and 77 million yuan, with a gross profit margin of -156.67%. Therefore, the company will suffer a large loss in 2023.
However, this statement by Bona Pictures has attracted the attention of some investors. Some investors recently asked on the interactive platform whether "Unknown" made a profit or a loss? On July 19, Bona Pictures further explained that the sales expenses of these two films were not enough to cover gross profits, resulting in losses.
On July 20, the well-known director Wong Kar-wai retweeted the loss related to "Unknown" on Weibo, and "Wong Kar-wai retweeted" became a hot search on Weibo.
The performance forecast recently released by Bona Pictures shows that the company is expected to lose 108 million yuan to 153 million yuan in the first half of 2024, a decrease from the same period last year, but it will fail to turn a profit.
Bona Pictures mentioned that in the first half of the year, the company participated in the investment or distribution of films including " 2", "Challenge" and "Dogs". Among them, "FLYING 2" has a box office of 3.36 billion yuan, currently ranking in the 2024 box office second, so the film business has improved compared to the same period last year.
However, as the national movie box office in the first half of the year was lower than that of the same period last year, and fixed costs such as rental and depreciation in theaters were high, the theater business' losses increased compared with the same period last year. Bona Pictures mentioned that with the beginning of the summer season, the film "Legend" invested and distributed by the company has been released, and the film "A Dream of Red Mansions" distributed by the company will be released on July 26.
In addition, the first domestic AIGC continuous narrative science fiction short series "Sanxingdui: Future Apocalypse" produced by the company's AI studio has been launched on Douyin on July 8. The company's drama "Shangganling" is also expected to It will be broadcast in the second half of this year, and the company's business is steadily advancing and developing in an all-round way.
Bona Pictures also recently announced a shareholder feedback campaign. After the transaction ends at 15:00 on May 13, 2024, shareholders registered on that day who hold more than 500 shares (inclusive) of the company's shares can receive corresponding electronic movie voucher gift packages based on the shareholding range. Among them, shareholders holding between 500 and 10,000 shares can receive 6 movie tickets, and shareholders holding more than 10,000 shares can receive 9 tickets.
