People's Daily Online reporter Guo Guanhua
The box office of summer movies exceeded the 5 billion yuan mark, and the national cultural tourism consumption increased by more than 20% month-on-month... The summer cultural tourism market is exciting, with great movies being released in theaters, the performing arts market is full of enthusiasm, and travel to scenic spots There was a steady flow of people. The eye-catching data reflects the new booming development of the cultural tourism industry and promotes the further continuous release of consumption vitality.
In midsummer, domestic movies have set off a summer movie-watching craze. A large number of new films that are both ideological, artistic and enjoyable have been released in the summer season, boosting the film market. According to real-time data from the online platform, as of now, the total box office of movies (including pre-sales) in the 2024 summer season (June to August) has exceeded 5 billion yuan.
This year's summer film supply is rich and diverse, including "Decryption" and "Departure", which continue the red blood, promote the Chinese spirit, and deepen the feelings of family and country, as well as "Retrograde Life", "Laifu Hotel", etc. Realistic-themed films that show the lives of ordinary people, as well as works such as "White Snake: The Floating Life" and "Umbrella Girl" that draw on the nutrients of China's excellent traditional culture and innovatively develop Chinese aesthetics, have attracted much attention from people in the industry and the majority of movie fans.
The arrival of summer has also added a "fire" to the national performance market. Go to a popular city and watch a wonderful show. Various places have recently launched music festivals, immersive live performances, intangible cultural heritage performances and other activities, cleverly integrating local characteristics and technological elements, actively realizing innovations in cultural and entertainment formats, and creating "music + tourism". ", "Performance + Tourism" and other new cultural and tourism formats provide tourists with a "cultural and tourism feast" of summer performances.
Libo, Guizhou: Live performance in Yaoshan Ancient Village shows characteristic traditional folk customs. (Picture source: Visual China)
In Dunhuang, the play "Meeting Dunhuang Again" uses a "streamlined" spatial experience method to lead tourists to experience Dunhuang culture and Silk Road culture immersively; in Zhangjiajie, Huangshizhai and other places, Tujia Grass dragon dance, Tujia Maogus dance, and Bai ethnic group drum dance were performed one after another, allowing tourists to appreciate the original folk culture among the mountains and rivers; in Shanghai, the summer music festival "City Symphony" brought music to the streets and alleys, and tourists were Popular business districts, cultural spaces, street corner gardens and other city landmarks meet the beauty of art...
According to data from the China Performance Industry Association, from July to August, the number of performances currently on sale exceeded 100,000. More and more travelers are adding cultural performances to their travels, hoping to enrich the multi-dimensional travel experience through high-quality performance content and vivid presentations, enhance their sense of travel gain, gain a deeper understanding of local culture and history, and better appreciate the mountains and rivers of the motherland.
Summer is coming, and consumption in the cultural and tourism market has entered its peak period. The latest tourism platform data shows that in the past two weeks, the national cultural tourism consumption scale has increased by more than 20% month-on-month, with Beijing, Shanghai, Chengdu, Xi'an, Guangzhou, Chongqing, Shenzhen, Hangzhou, Changsha, and Wuhan as the top ten destinations.
Wearing Hanfu and strolling through the glittering Tang Dynasty Evernight City in Xi'an, enjoying the beautiful scenery with poetry themes such as "Fireworks in March" and "Spring River Flower Moon" at Slender West Lake in Yangzhou, and wearing virtual reality interactive glasses at the Beijing theme exhibition to experience the ancient mythical beast "Broken" "Roll out"...The summer tourism market also continues the traditional peak season, attracting tourists from all over the country.
Tourists wearing Hanfu stroll through the Datang Evernight City in Xi'an. Photo provided by the interviewee
"I am looking forward to coming to the Evernight City of the Tang Dynasty, it is so beautiful!" Ms. Zhang, a tourist from Beijing, told reporters that during this trip, she specially experienced Hanfu makeup and taking photos, and "walked in the streets with cultural themes and architectural styles of the Tang Dynasty. , It’s like ‘traveling back’, feeling the unique charm of the prosperous Tang Dynasty!”
Industry insiders said that this summer’s cultural tourism market has many highlights. While the tourism market that continues to heat up is accelerating the release of consumer vitality, “new ways of playing” are emerging one after another. Satisfy the segmented needs of consumers, promote industry optimization and innovation, and bring a different cultural flavor and fireworks to this hot summer.
Cultural tourism is “hot” and consumption is “booming”.To maintain the booming momentum of summer cultural tourism, it is necessary to further optimize the cultural tourism consumption environment, create an interactive scene of "host and guest sharing", continuously respond to the changing needs of the modern tourism market pattern in terms of product content and form, further promote consumption upgrading, and contribute to the development of the Chinese economy. Injecting strong impetus into long-term stable development.
