| Editor of Akagi Bottle
| Li Xunhuan
The character design of a top student may become a new "fashion item" in the entertainment industry. Is it possible that stars also have to look at their academic qualifications to join the group?
Lin Gengxin took the exam, and netizens were surprised and said, "No wonder he never uses curse words when criticizing people." Zhang Jingchu's live broadcast of the postgraduate entrance examination without any communication version, and her meditative reading attracted many netizens to watch, and she accidentally broke into the "study partner" "The new track; Magnolia's Best Supporting Actor Ning Li translated a popular science book "The End of Astronauts: Who Will Fly to the Unmanned Stars" to establish his status as a top student. Some netizens said, "High-income groups should make income Extremely low-cost translation work, this is true love"; Yang Mi also published c-issues, triggering constant discussions in the industry.
It is not uncommon for celebrities to choose further studies to improve themselves after becoming famous, but it has appeared more and more frequently in recent years. As a profession that is closely related to "dream-making", it is difficult for onlookers not to use it when it is close to the academic circle. The magnifying glass skill performs "frame-by-frame judgment".
In addition to personal pursuits, from a market perspective, academic qualifications, as the most intuitive way to quantify "results", are becoming the "first choice" of celebrities, which also reflects the general trend of the industry in recent years. Entertainment unicorns have to ask : Is it that this generation’s audience is becoming more and more fond of elite narratives, or is this generation’s stars becoming more and more pursuing? Is
real or a character? It is not easy for celebrities to be "students"
From a certain point of view, academics are one of the most difficult characters for celebrities to live up to. Camus once said: "A bad reputation is much easier to bear than a good reputation. The latter is heavier to bear. You must behave worthy of your reputation. Any deviation will be seen as if you have committed a crime."
was generated in the circles of celebrities and academia. This phenomenon is always vividly reflected in many intersection events.
As a species that is different from ordinary people in appearance and temperament, celebrities have a sense of storytelling in the camera, their brilliance under the spotlight, and their lovable and true temperament in reality shows, which can always make the onlookers fall into " Fandom” moment. Off-camera, stars with rare attributes such as high academic qualifications and strong on-the-spot performance can surprise the audience and further enhance their idol halo.
On the one hand, looking at the entire industry, the proportion of highly educated celebrities in the entertainment industry is only a minority, and the rarer they are, the more attractive they are. Celebrities with real talents and knowledge will often not disappoint the audience. For example, Chen Duling, who was admitted to Nanjing University of Aeronautics and Astronautics with a score of 621 in the college entrance examination, almost ended his acting career with "Left Ear" after his debut. However, in the following years, he participated in many popular dramas, which is called " "Tihai Tactics" has completed the progression from a dull beauty to a charming female supporting role.
Another example is Zhu Zhu, who returned to the public eye last year through "Riding the Wind 2023". This year she announced her graduation from HEC Paris with a master's degree in media, art and creativity. Some time ago, Shang Wenjie, who worked as a French translator in "Chengfeng 2024" to communicate with her French teammates, let more viewers know that she studied French at Fudan University.
Being associated with the academic circle is obviously a good way to increase the reputation of a star, and it often becomes the highlight of promotion by his studio or fans.
In May of this year, a professor at Fudan University used Wang Yibo as a case study when teaching "The General Structure of Academic Papers." After the relevant content was shared on the Internet by students, many fans regarded it as a symbol of their "breaking into the academic circle" and "being recognized by the academic community".
is not only a star. Dong Yuhui, who has become famous for his unique cultural promotion method, and the high attention of interns who graduated from prestigious schools in various workplace variety shows, all reflect the public's love and yearning for elite narratives.
Based on past experience, most of the time, the public naturally has a favorable impression of this type of intellectual celebrities with real talents and knowledge. Even if there is an occasional "rollover" incident, the onlookers must wait for three minutes before they start to curse.
On the other hand, when celebrities and academic circles intersect, onlookers are always naturally judgmental. As a public figure, is inevitably subject to intense scrutiny from all parties, and many of them are questioned by the audience after achieving certain achievements.
For example, some time ago, Yang Mi published a paper "A Brief Discussion on the Creative Habits of Actors in Film and Television Dramas - Taking the TV Series <哈尔滨一九四四> as an Example" in the "Journal of China Radio and Television". After the media reported it, Yang Mi was questioned by many netizens. On the one hand, it has a plagiarism check rate of 9%, and on the other hand, the market performance of the TV series "Harbin 1944" is unsatisfactory.
What’s more, the real “lessons learned” from celebrities such as Zhai Tianlin have made the public no longer trust in single-dimensional academic qualification evaluation. There are many celebrities suspected of falsifying academic qualifications in the past. As a postdoctoral fellow at Peking University, Zhai Tianlin did not know about CNKI, which directly caused universities across the country to reduce the plagiarism check rate of papers. This was also named "Tianlin's first year" by netizens. Singer Tong Zhuo revealed in a live broadcast that he used "certain methods" to change his status as a former student to a fresh graduate, and finally admitted to the university of his choice.
Because of these lessons learned, not only stars who have become famous and furthered their studies are being targeted by countless eyes, but artists who debuted as academics are also closely monitored.
Recently, Li Xueqin revealed in a program interview that she could not swim. Later, some netizens revealed that she was a second-level swimmer, triggering questions about "faking extra points to get into Peking University" and a "major investigation" into the swimming certificate incident. Later, classmate "Xi Niba and Da Pu Cang" posted Li Xueqin's admission transcript, saying that the 20 points in Li Xueqin's college entrance examination score had nothing to do with her sports expertise, but had a negative impact on Li Xueqin to some extent.
Although various incidents have repeatedly dragged down the inherent impression of celebrities and academic circles, they have also attracted the attention of relevant departments because of their status as public figures.
Is the trend of “long-termism” blowing into the entertainment industry?
Interestingly, with more and more highly educated stars, the new trend in the entertainment industry seems to have entered the next level.
Audiences have long been accustomed to fighting in person without a stunt double, training hard for three months, losing weight for a movie, learning a new language, new technology, etc. Therefore, Today's entertainment industry is undergoing some "long-termism" Shocking.
Any general trend is inseparable from the trend of the times. The collective entry of stars into the academic circle is naturally closely related to the background of the times.
In recent years, ordinary people’s life plans and employment paths have undergone considerable changes. In 2023, a video of "Master Chen, a delivery boy" made the protagonist Chen Tao's past experiences such as "philosophy graduate student, former journalist, public relations, and new media" collide fiercely with his current identity as a "delivery boy". The transformation of manual labor has caused a big discussion among young people about the "Kong Yiji gown". Many public figures have frequently appeared in daily life scenes and become practitioners of manual labor.
Ordinary people are like this, and celebrities and idols are no exception. There are constant news about celebrity idols "transitioning" to act in dramas, "changing careers" to setting up stalls and selling steamed buns. Previously, there were cases such as Liu Haoran and Dong Zijian setting up a bartending stall, former idol Xu Bingchao switching to selling steamed buns, and Chen Xiang selling grilled sausages at the night market, which attracted the attention of the industry. This year, there are constant news about stars such as Yang Chaoyue and Xin Zhilei performing in dramas.
In recent years, content based on short videos and short dramas has blurred the boundaries between traditional entertainment content and online content, and has further weakened the "dimensional wall" between celebrities and Internet celebrities.
On the one hand, many talented people have broken into the public eye through the convenience of the Internet, providing the audience with a more diverse and interesting look and feel. Many Internet celebrities have gained admission to the entertainment industry as a result, such as Ding Zhen, who became popular due to a set of original images. Although the competitiveness of celebrities is still there, as the barriers gradually weaken, whether it can provide the audience with a fresher look and feel has naturally become a topic that needs to be considered.
On the other hand, as an important component of native content in the entertainment industry, entertainment stars are being challenged from multiple dimensions. The "traffic" method that
used to be forcibly packaged and put into the market by capital is no longer effective. The virtual idols and artificial AI idols worked hard by the entire team have also come to share a piece of the entertainment industry.As the most convenient way to quantify intellectual achievements, academic qualifications cannot be said to be "correct" or "practical", but they can actually win the favor of the audience. What's more, the strengthening of professional hard power can also help his acting career to improve. Go further and further.
While celebrities practice internal skills, they can also set a positive example for the public circle. At present, stars who have successfully landed have received the respect they deserve. After Lin Gengxin succeeded in taking the Ph.D. exam, some netizens expressed that they could not wait to watch the lecture and determined to follow his example of running and studying every day. Zhang Jingchu live broadcasted her postgraduate studies and shared her purpose of studying live, "The purpose of mountain climbing is to climb mountains, and the purpose of reading is to read." Her sharing of healthy diet attracted hundreds of thousands of netizens to watch and check in.
However, many netizens still left messages under relevant news, thinking that "as a star, it is not worthwhile to spend a lot of time competing for a diploma." For many people, this seemingly uneconomical investment can be summed up by a famous saying: the best choice may not necessarily be the best choice.
