movies is just around the corner, and the market continues to heat up. According to Beacon Professional Edition data, as of 19:00 on July 16, the total box office (including pre-sales) for the 2024 summer season (June-August) exceeded 4.575 billion yuan. " kills silently", " catches the baby " and " there is a canteen in the cloud " are temporarily among the top three in the box office list.
"The movie market has become popular recently!" Jinsong Cinema Manager Shi Yan clearly felt that the market has heated up in the past two days, and the passenger flow has increased significantly. ""Catch a Baby" has attracted a large number of viewers since it was screened, and everyone's response has been good; "Silence" has been released for so long, but it still has great momentum; in the past two days, the domestic animated film " " We have also made a comeback by relying on word-of-mouth, and our small hall with more than 20 seats is often full. I hope this good momentum can be maintained."
A number of key films, represented by "Catch a Baby", have been released, which is very enriching. It has improved the content supply for the movie market and made summer movies popular. The comedy film "Catch a Baby" is the second collaboration between directors Yan Fei and Peng Damo and starring Shen Teng and Ma Li after the 2015 "Charlotte Troubles". The film explores educational issues in an absurd and hilarious style. "Silent Kill" is the new work of Ke Wenli, the director of the suspense masterpiece "Manslaughter". The tense and exciting style has attracted many suspense film lovers; " Despicable Me 4" and " Inside Out 2" are popular animations in the world. The sequel to ip is the first choice for family viewing; the domestic animated film "Down to Earth" brought the legend of the Cowherd and the Weaver Girl to the big screen for the first time, showing traditional culture and winning praise... The new blockbusters with their own characteristics meet the needs of different groups of audiences.
From July 13th to 15th, "Catch a Baby" was screened on a large scale across the country. It was officially released on July 16th, directly triggering a movie-watching craze. A large number of audiences walked into the theater immediately, just to feel the hilarious impact brought by the "Shen Ma" combination and have a good time in the theater. Starting from July 13, the film achieved a grand slam in terms of film schedule ratio, box office ratio, single-day box office, number of moviegoers and other data for four consecutive days, and helped the market maintain its performance on July 13, 14, and 15. More than 200 million yuan. As of 19:00 on July 16, the cumulative box office of the film has exceeded 600 million yuan, and the total box office is predicted to reach more than 3.7 billion yuan.
""Silent Kill" brought attention and popularity to the summer film, and "Catch a Baby" created a peak." Film market observer Zhu Qingtian analyzed that "Catch a Baby" proved that Shen Teng and Ma Li are powerful The audience popularity and box office appeal, as well as the success of the "happy twist" directors represented by Yan Fei and Peng Damo in the creative model.
So far, about 100 films have been scheduled for this summer, covering comedy, suspense, animation and other types of themes to meet the viewing needs of audiences of different ages. Next up are Chen Sicheng's spy blockbuster " decrypted " adapted from Mai Jia's novel, Xu Zheng's self-written and directed film " Retrograde Life ", and the final chapter of the light-chasing animation "White Snake" trilogy " White Snake: Floating Life ", Wuershan's Chinese style visual effects blockbuster "Under the Stranger" and other key films were released.
Shi Yan said that in recent years, the summer market has shown a "slight decline and eight upward" trend, that is, late July to early August is the key stage of the summer season and belongs to the "golden period within the golden period." He hopes that blockbuster new films will be released every week to maintain the hot momentum. "We have currently launched a tiered ticket price. Morning shows and shows after 10 pm are cheaper. We hope that more audiences will enter the theater and enjoy cultural life in a cool and comfortable environment."
"In order to bring the current market to the next level As the popularity continues, we will try our best not to make any mistakes in every subsequent key film, from release to word-of-mouth." In addition to new films, he also noticed that China Film Distribution recently reached a cooperation with CCTV on the distribution and screening of TV programs for the 2024 Paris Olympics. Audiences can watch the real-time broadcast of the Paris Olympics in theaters. "This new initiative is very exciting and should attract many viewers to watch the Olympic Games in theaters. Sports events, live broadcasts of performances, high-definition stage recordings, and even small performances... In the future, the content that audiences can experience in theaters will be even richer. This is General direction.”
