Source | Media Internal Reference
html The June drama market is in the summer season. Each platform focuses on realistic themes on the basis of diversification in scheduling, and continues to expand new genres in the dimension of rich themes.'s popular works include urban drama " The Story of a Rose " and comic drama "Time Agent"; there are both period dramas " Mo Yuyunjian " and " Chinese Years ", as well as martial arts drama " "Jin Yong's Martial Arts World"; in addition, suspense dramas are still a hot topic, and works such as "The Boy Who Can't See the Shadow" reflect complex human nature.
Taken together, in the June drama market, comic-book dramas incorporate social issues to be more realistic; costume dramas pay more attention to humanities and aesthetics; new martial arts dramas delicately depict legendary stories; Xingang dramas show long-lasting IP effects; urban dramas heal rejection with warmth Anxiety; suspense dramas reflect the complexities of human nature; in addition, each platform is more precise and segmented in theatrical operations.
The comic drama is integrated into social issues to make it more realistic.
html On June 19, "Time Agent" adapted from the highly rated animation was launched on Station B. It tells the story of Cheng Shishi, Lu Guang and Qiao Ling who formed the "Time Agent" commission The team, through special abilities, enters the "superimposed time and space" where the photos are located, helping others make up for their regrets and complete the fantasy journey of self-growth.
As a powerful national innovation company that can reverse output, now it is about to start film and television. How to "balance" the elements and temperament? Can we achieve the perfect fusion of idealism and realism? Today, as the audience's aesthetic appreciation is gradually improving, how can we ensure the "original" attribute and at the same time give the audience some fresh plots to watch?
"Time Agent" chief screenwriter Zhuo Zhuobu said that writing a drama is like solving a difficult problem. There are hundreds of solutions, but in the end we can only choose one to present to the audience. Every audience is us The marking teacher hopes that we can finally solve this difficult problem and solve it well.
In this regard, Excellence Bubble pointed out that only by experiencing brokenness can we touch the true meaning of life in the cracks of time. "Healing" is the core of "Agent of Time". In creation, we respect the principle that healing is more important than suspense, and The stories were selected based on this principle, and 7 stories based on this principle were extracted from more than 20 stories.
Regarding the plot, Zhuoyuebu said that while retaining the animation unit model, it made some second creations to connect the various units, and used the main line (a story) to connect the unit stories (b story) to add Lu Guang's body. A quest line was created, using the bond between Lu Guang and Cheng Xiaoshi and the changes in the character relationship to promote the development of the story.
"We spent a lot of space on the early process of the three people meeting, running in, and transforming, hoping to release more of the characters' past relationships and growth. During the creation process, a lot of time was spent on deductions from different perspectives. We didn't want To shoot some things that are purely imaginary. Therefore, we also set some hot topics in society, such as online violence and academic sexual assault... these are the stories happening around us. If these stories can bring something to everyone. The happiest thing for us is to express our feelings about some outlets in life.
Costume dramas pay more attention to humanities and aesthetics
""Mo Yu Yun Jian" is not simply a cool drama. It provides a variety of emotional choices. There are too many different types of cp in it, but human beings are emotionally There is no distinction between high and low, these emotional relationship models are all provided in our drama, which greatly meets the diverse emotional demands of the audience.”
In the view of Zhou Jing, the producer of the “Mo Yu Yun Jian” platform, “Mo Yu Yun Jian” platform producer Zhou Jing said, "Between Rainy Clouds" is an innovative breakthrough for a long drama. The characters in dramatic stories do not necessarily follow the logic of life, because people are also disordered in life, and their attitudes may be different from one moment to the next. But what is clear is that in this drama, the characters follow the big dramatic logic, although this logic does not necessarily match the logic of life.
Secondly, the amount of information in a single episode of the drama is very large, which satisfies young users’ demands for a fast-paced and strong plot, so some people say it is like a short drama, but "In the Clouds" is not a short drama, it is just a unit. The information density provided by time is enough, so it will give the audience a feeling similar to "watching a short drama".
How to maintain innovation as female-channeled costume dramas have become seriously homogenized and have fallen into a period of weakness? Zhou Jing pointed out that female channel costume dramas actually have many incisions and directions. When we create stories, we pay more attention to women’s practical difficulties and their attitude of seeking a way out. Every woman may encounter problems, such as gender relations, parent-child relations, and family of origin. How to find a way out of this dilemma and satisfy their emotional demands? Under the logic of this big drama, we then look for small incisions.
"From a creative perspective, we must respect users, respect the content itself, and always remind ourselves what user needs are. How does our story create emotional and emotional links with users? How does it reflect reality? And the value of the story It must be new and empathize with the times,” Zhou Jing said.
html In June, the hit "Hua Hua Nian" was presented with the traditional aesthetic innovation of "Wei and Jin style", making young people fall in love with traditional culture. "The reason why the visual presentation of "Hua Hua Nian" is placed within the framework of the Wei and Jin Dynasties is because there is a line in the play involving the imperial examination, and the imperial examination system originated from the Wei, Jin, Southern and Northern Dynasties." The creator of the play said that around this The elegance and charm in the ancient charm of the period are used to develop the design, and help the characters to express themselves through every object and corner, thus reflecting the growth and changes of the characters in the story.
In terms of clothing design, "Hua Hua Nian" refers to professional works such as "Chinese Pattern Series", "Complete Collection of Chinese Weaving and Embroidery Costumes", "Research on Ancient Chinese Costumes", as well as handed down works such as "Gao Yi Tu", and the overall aesthetic follows the Wei Dynasty. The elegant and elegant style of the Jin Dynasty. Among them, there are more than 800 important theatrical props, and the types of work used are also the most comprehensive in the industry. Regardless of the restoration of cultural relics modeling and the secondary processing of original designs, they are all hand-polished and made, striving for excellence and repeated testing to present them on the screen. In front of the curtain.
Yuan Yumei, the chief producer of "Hua Hua Nian" said that on the visual level, "Hua Hua Nian" "learns from the past but does not follow the ancients". Based on the "realistic texture" of the Wei and Jin Dynasty's rigorous textual research, it incorporates elements that are in line with the aesthetics of today's young audiences. Elements. This innovative presentation of traditional aesthetics not only makes the plot grounded without being suspended, but also embodies the integration of traditional culture and modern aesthetics. Let young audiences feel the rich, long-lasting and long-lasting beauty of traditional Chinese aesthetics while watching the drama.
The new martial arts drama meticulously depicts the legendary story
Martial arts is a romance engraved in the DNA of the Chinese people and a spiritual sustenance unique to the Chinese people. This year marks the 100th anniversary of the birth of Jin Yong. "Jin Yong's Martial Arts World" was officially launched on June 17. The first 30-episode online drama "Iron-Blooded Heart" once again led more young people to experience the authentic Jin Yong flavor and appreciate the purity of martial arts culture. Style.
Jianghu is made up of people, and characters in the martial arts world are standard. Only by telling stories about good people can we present a more realistic, three-dimensional and in-depth martial arts world. "Iron-Blooded Heart" is based on Mr. Jin Yong's most distinctive "heroic epic" style masterpiece "The Legend of the Condor Heroes" and based on the chivalrous spirit contained in the work. It tells the story of Guo Jing who broke into the world with a family feud and went through extraordinary adventures along the way. Having an unexpected love encounter, he eventually grew into a chivalrous man who "served the country and the people".
The plot of the play has ups and downs, and the image creation of the martial arts group portraits is even more exciting. There are re-deconstructions of the original colorful characters, such as Guo Jing, which focuses on showing his wise and foolish side; there are also fullness and refinement of the characters, such as Yang Kang Waiting for the deep exploration and reasonable fullness of the characters. "Iron-Blooded Heart" uses solid story logic and character motivations to show the appearance of all living beings, so that each character has a three-dimensional image and a complete arc, and also makes the entire martial arts world more real and credible, thus jointly constructing a vivid "Jin Yong" universe".
New Hong Kong dramas show lasting IP effect
From "The Great Hero Fearless" to Jin Yong's martial arts dramas to criminal investigation and legal dramas, in the past few decades, rounds of Hong Kong dramas have triggered a viewing boom in the mainland and become a way for mainland audiences to discover the new world. window. Every generation has its own Hong Kong drama. With the turmoil in the film and television industry, "New Hong Kong drama" that dares to be the first to break through the waves is born.
Last year, "News Queen" became a hit as the first sample of "Xingang Drama", and the recently hit "Heir to Family Glory" showed a lasting IP effect; during the Shanghai TV Festival, Youku Vice President Xie Ying revealed that "News Queen" 2》will be launched at the end of this year. From TV stations to Youku Hong Kong Theater, the broadcast platform has changed, but the audience’s enthusiasm for Hong Kong dramas has not changed. This year Alibaba Entertainment’s “Hong Kong Arts Revitalization Plan” has taken root on Hong Kong Island, and new stories are constantly being staged.
"With the construction and development of the Guangdong-Hong Kong-Macao Greater Bay Area, the integration and exchanges between Hong Kong and the mainland will become closer and closer. New Hong Kong dramas also need to inject more elements with the development of the times. In the next decade, let us and Hong Kong Strategic partners in the film and television industry are working hard to tell the story of the Greater Bay Area and let Xingang Drama sail into the sea of stars," said Xie Ying.
Alibaba Entertainment’s “Hong Kong Arts Revitalization Plan” announced that it will invest no less than HK$5 billion in the four major areas of Hong Kong dramas, movies, performances and young talent training in the next five years. In addition, Youku has also joined hands with TVB to create new Hong Kong dramas such as "Behind the Tower" and the classic IP "Forensic Pioneer 6".
Urban dramas heal rejection anxiety with warmth
html In June, many urban dramas continued to be popular. "The Story of a Rose" is adapted from the novel of the same name by the famous female writer Yi Shu. It takes Huang Yimei's growth story and emotional journey over more than 20 years as the main line, and revolves around her career, love, and family. It shows the pursuit of spiritual freedom by modern women in detail. , various choices faced on the road to independent personality and happy love.
Li Eryun, deputy general manager of the film and television content production department of Tencent Online Video, said that in "The Story of a Rose", there is not only the heroine's multi-stage love spanning twenty years, which is relatively rare in previous urban emotional dramas, but also the vigor of young people working hard in the workplace. Like the scenes of life in the play, women's responses to love, career, family, etc. also made the audience feel and resonate with them. "The Story of a Rose" is actually an "orphan" in another sense.
"The Story of a Rose" producer Zheng Zhongli said that the script creation and preparation of this drama lasted 3 years, and the filming lasted 171 days. It was a "top-level gathering of powerful creators and actors, going in both directions." Li Xiao, the screenwriter of the play, said that in the creation, he established the characters first and then the story, and read a lot of books on psychology: "I hope to create different characters according to the fullness and soundness of personality development", and hopes to express a person through this play. A very simple idea, that is, "People should be brave enough to give and receive love, live an active life, and not be afraid of being hurt. The most important thing is that you can love again after being hurt."
"The Time Is Right" is adapted from the novel "My Mom Is Happy" by writer Jiang Liion. It tells the story of three urban women with different identities and situations who face various problems such as marriage, career, and childbirth, and "break through the situation" surrounded by the love of their families. "Rebirth" story. The play is a positive teaching material for resolving family conflicts and life problems. It depicts the multi-dimensional and in-depth reflections and responses of ordinary women to social reality in the process of growth and transformation in the new era.
The director of the play, Han Xiaojun, said that this was a successful collective creation. The team contributed their own stories, stories of friends, and stories of family members, stringing them together to tell a story about a middle-aged man who is not so sad. Xu Ran, the screenwriter of the play, said that the narrative structure adopts a vertical and horizontal interweaving structural technique, which reflects the current situation of contemporary women: women are independent, but not isolated. I hope to use a warm and healing narrative to complete family writing and self-expression from a female perspective.
The suspense drama reflects the complex nature of human nature
html On June 6, the suspense drama "The Boy Who Can't See a Shadow" was launched. The drama tells the story of a "lost" detective and an "unidentified" orphan, from confrontation to mutuality. Redemption, a story about exploring the truth and heading towards the light together."The Boy Who Can't See a Shadow" skillfully adopts the parallel narrative technique of "cases and characters". The criminal motivations and emotions spread by obsession are intertwined, making the story richer.
The play integrates social events such as "anti-trafficking" into an exciting detective story. Through a series of exciting cases such as abduction and kidnapping, it delicately depicts the twists and turns of the fate of a lonely and determined policeman and an orphan, as well as the challenges faced by the family. The despair and struggle after a child is abducted. The play is like a profound "perspective mirror" that reflects the complex levels of human nature and opens up a new space for expression of emotional crime themes.
Currently, the popular suspense drama "Dislocation" breaks through the framework of traditional suspense dramas. Through the mysterious connection between detective novels and real rainy night cases, the game of human nature is staged in the puzzle of "novel murder". The "Novel Murder" story setting of "Dislocation" is very rare in domestic suspense dramas. Dai Ying, chief producer of the show and senior vice president of iQiyi, said that "Dislocation" is not only a new expression of the suspense genre, but also explores how to examine problems, make trade-offs, and make trade-offs when facing major issues in life. Out of the woods.
Theatrical operations are more precise and segmented
At present, each platform combines similar items in theatrical operations to be more precise. For example, Youku launched a customized theater specifically for the elderly group - "Silver Hair Theater". Not only is it more in line with the preferences and habits of "silver-haired people" in terms of content recommendation and interface operation, but it also pioneered the application of "large character mode" to the subtitles of theater works, making Youku the first video in China to have a large subtitle function. platform.
Youku Chief Operating Officer Wu Qian said: "Silver Theater will continue to enrich content reserves and optimize product experience, so that elders are no longer 'marginal' people on the Internet, but 'owners'." It is understood that Youku Silver Theater "big character mode" "It has covered more than 200 film and television works. In the future, the theater will continue to expand at a rate of 100 episodes per month. Eye protection and sound effects modes suitable for seniors are also under development.
Shenghua Theater includes 15 high-quality emotional dramas, covering a variety of themes such as ancient costumes, cities, workplaces, etc., including "Flower Order", "Xi Huazhi", "Hua Jian Ling" and "Xi Huazhi" that have been aired and are currently airing. "Mo Yuyunjian" and "Spending Time"; as well as the upcoming "Eating, Running and Love", "Spring Blossoms", "Hard to Coax", "A Thousand Peach Blossoms Bloom", "Sichuan Brocade Family", "Fish Offering" and "Hush!" "The King Is Hibernating", "In the Name of Beauty", "The Dancing City", "Pearl Curtain and Jade Curtain" and "The Wind Rises in the Burning Shaohua".
Following "The Three Brigades", "The Hidden Man" and "The Boy Who Can't See a Shadow", iQiyi Mist Theater continues to innovate and add more elements to the suspense narrative, exploring new domestic suspense styles, using the lives of small people as a mirror, See true human nature and social reality.
Attachment: Media Internal Reference June drama market events
