According to real-time data from Beacon Professional Edition, as of July 15, the total box office (including pre-sales) for the 2024 summer season (June-August) exceeded 4.3 billion yuan. " silently kills " and " there is a canteen near the cloud " are currently the top two in the box office list.
Although the overall box office performance in the first half of this year was relatively flat, there is a rich supply of summer movies. As of 12:00 on July 15, 106 films have been released or scheduled for the 2024 summer season. Among them, there are 35 feature films, 21 cartoons, 8 documentaries, 6 comedies, 5 action films, and 5 romance films.
Beacon Professional Edition data analyst Chen Jin said that overall this year’s summer season has rich themes and diverse genres, which can meet the viewing needs of different audiences. For example, " reverse " has a prominent proportion of women who want to watch it, and " Deadpool and "The Wolverine " has a prominent male audience, and " Falling into the Mortal World " has a prominent proportion of family viewers. In terms of cities, Shanghai, Beijing, Shenzhen, Guangzhou, and Chengdu are temporarily among the top five at the box office, maintaining the same ranking as last year's summer season. The first-tier cities' box office share increased from 17.5% in the same period last year to 18.4%.
In 2023, the summer box office exceeded 20.6 billion, jumping to the first place in film history, even surpassing the highest before the epidemic in 2019. At the same time, the outstanding performance of the summer season has attracted great attention in the industry.
Guotai Junan pointed out in a research report that the summer season has a long schedule and accommodates many movies, making it one of the most important periods of the year. In 2023, the summer season box office accounted for 38% of the whole year. The characteristics of the summer schedule are that it has a long schedule, accommodates a large number of films, and has students from primary, secondary schools and colleges as the main movie-watching crowd. There are many films to be released in the summer of 2024. A movie-watching boom is expected to start in mid-July, and relevant film and television theater companies are expected to benefit.
Regarding the second half of the summer season, Sun Jiashan, an associate researcher at the Central Academy of Culture and Tourism Administration, believes that there will be a gradual warming trend, because this year’s summer films were released relatively late, many in late July and early August, which is very different from last year’s rhythm. Same. Overall, Sun Jiashan believes that this summer’s box office may only be close to that of 2023, and the full-year box office should also be less than that of 2023. Of course, he believes that we cannot "just judge the box office", because the confidence of the industry needs to be further restored, and the industry's ecology is also further repaired. Some of the films approved in the past two years will not be released until next year at the earliest, so we still have to adhere to long-termism. , looking at the Chinese film market from a developmental perspective.
Everbright Securities stated in the report that it remains neutrally optimistic about the summer box office. From the supply side, the 2024 summer film list is rich in genres and includes many highly topical movies; from the demand side, the film market has a "lipstick effect" and is expected to become an important part of mass spiritual entertainment consumption.
(This article comes from China Business News)
