"silent disco" combines citywalk with song and dance art, inviting participants to enjoy a party at city landmarks.
What is it like to put on luminous headphones and dance with strangers of different skin colors and ages at the Bund in Shanghai? Recently, the hyperspace 6D urban dance "silent disco" has become a new scenery on the Bund. In the sunny afternoons and in the evenings after darkness falls, there is a group of people who sway their bodies to the music and the rhythm of the city.
In Shanghai, performances not only take place in theaters, but also at city landmarks and around people. This summer, along with the excitement of this season, there are many resident performances in Shanghai. The musical "Lady Macbeth" jointly presented by casts from China, the Netherlands and the United Kingdom, and Happy Twist's interactive works "Crazy Barber Shop" and "Hey!" "Arizona" continues to work hard in commercial complexes, and the immersive suspense theater "Secret No. 9" has moved the British screen to the Shanghai stage... Large and exquisite, small and beautiful, various masterpieces in various forms together embellish the summer of Shanghai, releasing more So full of new ideas and vitality.
City dance, where you don’t walk but just dance, goes from the theater to city landmarks.
“I have never tried such a performance, and I will definitely recommend it to my friends!” After the one-hour “silent disco” experience, the actor from Ireland Cave told reporters that she was still not satisfied. In the nine months since she came to Shanghai, Cave has been to the Bund, but she has never discovered the source of the Bund, which is a place of tranquility amidst the hustle and bustle. "I'm going to take a closer look now to get to know this historic area." "silent disco" is one of the 1862 Fashion Art Center's resident projects this year. Participants, led by the lead dancer, have a free "city dance".
introduced "silent disco", a British outdoor performance brand, to Shanghai. 1862 Fashion Art Center saw the huge potential of Shanghai's cultural tourism market. "Shanghai has an open, inclusive and innovative urban heritage and cultural atmosphere, and people are very willing to experience some unique performances here." said Li Yan, managing director of 1862 Fashion Art Center. It is understood that in addition to the audience who purchased tickets in advance, almost every "silent disco" performance will have citizens and tourists passing by to buy tickets on the spot and directly participate in this "silent party". Li Yan revealed that the Bund is the starting point of the "silent disco" Shanghai station. 1862 Fashion Art Center has planned a total of four city strolling routes, all centered around city landmarks, to maximize the vitality of integrating culture and tourism.
At the base of the 1862 Fashion Art Center on the riverside, the original musical "Lady Macbeth" will resume its residency in August after its first run of 30 performances. On the road of "resident" performing arts model, 1862 Fashion Art Center has been exploring for a long time, and has successively launched many performance projects such as "The Abyss", "Forensic Qin Ming", "The Lonely Gourmet's Key to Love", etc. "The 1862 Fashion Art Center is located in a new space converted from an industrial remnant of the shipyard. It is an attraction in itself. The continuous performing arts content complements and promotes each other." Li Yan gave a set of intuitive data - For example, the 1862 Fashion Art Center attracts nearly 60,000 visitors every year. The arrival of each visitor brings about 100 yuan per capita consumption to surrounding transportation, catering, cultural, and entertainment institutions; and the holding of every commercial event brings benefits to surrounding areas. The average consumption brought by merchants in terms of catering, accommodation, transportation, etc. exceeds 100,000 yuan. It is conservatively estimated that it brings economic radiation of more than 10 million yuan to the surrounding area every year.
The sense of ritual in the theater and the atmosphere of the new space
"Infinite reversals", "Fans are ecstatic", "I have to rush"... At the end of last year, "Secret No. 9" opened its residency on the fifth floor of the Shanghai Grand Theater. At that time, Zhang Xiaoding, co-producer of the play and general manager of the Shanghai Grand Theater, said that he hoped to combine high-quality dramas with groundbreaking new performing arts spaces to stimulate new demand for cultural tourism consumption, while further polishing the city's cultural business card of the Shanghai Grand Theater. . As the world's first offline performance version of the British drama series of the same name, "Secret No. 9" has always maintained a rating of above 9.0, with an average attendance rate of 90% in 160 performances, making it another "masterpiece" of the Shanghai Grand Theater.
"No seat is the best, just like life, there are good and bad." Just like the lines in the play, "Secret No. 9" focuses on creating "immersion in physical space." There are only 56 seats available, and wardrobes and phone booths can be used as places to watch the performance. In "Space 9", seats are no longer just seats, but also represent different directional perspectives. In addition to being completely immersed in the experience, the audience can also achieve ideological and emotional resonance with the story itself.
Like the Shanghai Grand Theatre, professional theaters seeking diversified "breakthroughs" include fancl Art Center and Yihai Theater. Starting last week, one of Happy Twist's signature comedies, "Moonlight in front of the Window," premiered in an environmental theater version at Yihai and will run for half a month. "Moonlight in front of the Window" is adapted from the Olivier Award for Best Comedy Award and the pinnacle of comedy master Ray Cooney's structural comedy "Out of Order". The audience can laugh at this "big lie series" from a closer distance.
This past weekend, "Crazy Barber Shop" ushered in its 800th performance at Ruihong Tiandi Moon Bay. Nowadays, it is not a new thing for citizens and tourists to "encounter" happy twists while shopping in shopping malls. Raffles City on the North Bund, Wujiaocheng District... Happy Twist and other new performing arts spaces have been established in these commercial complexes and have been performing for a long time, committed to integrating drama into daily life. From the statistics of Happy Mahua, we can see that "fashionable players" aged 18-35 are the main consumer group of the new performing arts space. They love to play and be trendy, and are willing to pay for the experience. Fei Yiqun, general manager of Shanghai Happy Twist, said that he hopes to build the new space into "a cultural and entertainment space that can be walked into casually." Nowadays, audiences can sit upright while watching a play, or they can put on colorful wigs and argue with the actors.
Street, small theater, new space, the atmosphere of these venues, together with the sense of ritual of the large theater, jointly build the multi-dimensional landscape of Shencheng performing arts.
Author: Wang Xiaoli
Text: Our reporter Wang Xiaoli Picture: 1862 Fashion Art Center Photo courtesy Editor: Shi Wei Editor: Xing Xiaofang
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