On the evening of July 12, leading beauty blogger Luo Wangyu released a new work after 5 months. announced the css olive oil refund plan and said he decided to "quit the network" and leave for a while.
Previously, Luo Wangyu was criticized for criticizing the olive oil essence products promoted by bloggers as “does not contain olive oil”. What is surprising is that the refund he claimed this time was as high as 150 million yuan..
Beauty Big V announced refunds
In February this year, the evaluation blogger @大虎科 issued a comparative test report, which selected 6 olive oil essence products and tested the two active ingredients - oleuropein and hydroxytyrosol. content. As a result, the above two ingredients were not detected at all in the products of the brand "css". The rapidly fermenting public opinion of
has plunged blogger Luo Wangyu, who once carried the product, into the center of the whirlpool. At that time, Luo Wangyu also responded to the matter during the live broadcast and released a clarifying video (now deleted).
Since the test results of the review blogger had been re-inspected by CCIC (Beijing) Cosmetics Technology Co., Ltd., and the final results were consistent, Luo Wangyu said on March 2 that he not only sent a lawyer's letter to the brand "css", but also reported it to the city supervisor css is suspected of false advertising. Luo Wangyu also promised that if he wins the lawsuit, the brand will compensate consumers for their losses. If he loses the lawsuit, he will compensate himself.
Now three months have passed, Luo Wangyu, who could not wait for the brand’s compensation, finally decided to refund consumers first.
html On the evening of July 12, Luo Wangyu, who had more than 20 million fans at his peak, released a work after 5 months.He said that the reason why the after-sales solution has been delayed for so long is because the brand has not been willing to refund so far, and the amount involved is too large. Now, has chosen to refund everyone personally and with partner institutions.
He said that there is currently no clear judgment in the law, and he is worried that the claims process will be complicated and lengthy, so he decided to personally refund related products for consumers. And this amount is an astonishing 150 million yuan.
This controversy caused Luo Wangyu to lose followers quickly in a short period of time. Currently, he has lost more than 1.35 million followers.
has repeatedly "overturned" in recent years
As early as 2021, Luo Wangyu became popular on the short video platform with labels such as "Brother Acid" and "Walking Grass Planter". According to Blue Whale News, before becoming a beauty self-media blogger, Luo Wangyu was a professional beauty consultant with many years of beauty experience. He has worked for Chanel and Tom Ford, and was the sales champion of Tom Ford in 2017.
In 2019, Luo Wangyu began to enter the self-media. He quickly became popular by complaining and revealing big-name skin care products. It only took him one year to accumulate more than 6 million fans, and even set a record of 13 million sales for a single short video. Luo Wangyu's professionalism has also been recognized by consumers.
However, Luo Wangyu has repeatedly "overturned" in recent years, and his professionalism has been questioned several times by other professional bloggers. For example, in June last year, he caused controversy by recommending Good Night Powder. He has twice released explanation videos to prove the benefits of using Good Night Powder for skin care for oily acne-prone skin.
Prof. @ Dermatology Mao Yueping, who is currently the deputy chief physician of the Department of Dermatology at Sun Yat-sen Memorial Hospital of Sun Yat-sen University and has more than 300,000 fans, released a video and publicly responded to Luo Wangyu’s remarks about the "Good Night Powder" product, saying that the "Good Night Powder" product is IQ tax .
This also made "whether Good Night Powder is an IQ tax" became a hot topic in the industry. Many popular science bloggers ended up discussing whether "Good Night Powder" products really have skin-nourishing effects.
