Miss Understanding from Top Cinema (Original by topcinema, reproduction is strictly prohibited)
This year’s summer season is getting more and more intense, but cruelty is really cruel.
Some people are happy, some are sad, and some have to face the changing domestic film market.
" Customs Front " starring Nicholas Tse and Jacky Cheung performed poorly. The singer's comeback on the big screen after 8 years, coupled with Nicholas Tse's hard work, could not support the weak plot and empty special effects. The box office struggled to break through in the two weeks after its release. 100 million, has basically withdrawn from the competition in terms of film schedule.
The most difficult thing now is the new film " legend " which has just been officially released and starring Jackie Chan .
There was the first summer suspense crime film "Dark Horse" " Silent Kill ", followed closely by "Minions" " Despicable Me 4", and then there was the "box office king group" Shen Tenghe Ma Li stars in the new film " Catch the Baby ". On the same day, there will be a screening of " Pleasant Goat and Big Big Wolf: The Guardian of ", followed by the Hollywood comic blockbuster " Deadpool and Wolverine ", and " Deadpool and Wolverine " directed by Chen Sicheng. decrypts 》.
especially On July 13, "Catch a Baby" starring Shen Teng and Ma Li highlighted . The box office on the first day directly exceeded 150 million, ranking first on the day.
Although it has just been officially released, this time, the market does not have much time left for Jackie Chan's "Legend" to perform.
July 10th is the first day of the official release of "Legend". Jackie Chan, who once dominated the box office, is no longer so effective -
On July 13th, "Catch a Baby", "Silent Kill" and "Despicable Me 4" were ranked Among the top three at the box office, "Legend" has fallen out of the top three at the daily box office. has been screened for several days and the cumulative box office for the four days of official release is only over 60 million.
At present, Maoyan’s total mainland box office forecast for "Legend" is only 104 million, which is a huge gap compared to the production cost, which is reported to have invested as much as 350 million.
The movie "Legend" was originally scheduled to be released on July 12, but I don't know if it was affected by the current screening trend, so the film chose to start screening a week in advance on July 5.
However, screening is a double-edged sword. The early release of word-of-mouth will affect the subsequent theater arrangement and audience selection.
This time, Jackie Chan, who is over 70 years old, and his old partner and director Tang Jili brought "Legend", the sequel to " myth ". Although it is full of sincerity, the old-fashioned time-travel plot makes the audience unable to Empathize with AI The 27-year-old Jackie Chan, who has recovered his skills, has also been criticized in various ways.
The screening is beneficial to the early layout and arrangement of films, but this time "Legend" does not have an advantage in terms of reputation.
In addition to the subsequent "Catch a Baby" starring Shen Teng and Ma Li, it has not only been postponed to July 16, but has also started early screening, advancing the film schedule and word-of-mouth release to July 13, and "Legend" is being screened After a few days, it was simply moved forward to release on July 10th.
"Legend" has experienced changes in its release date in a short period of time, which also explains to a certain extent the indecision in publicity and market anxiety.
In fact, from the genre, plot, to the starring lineup, the market performance of "Silence" and "Legend", which were released at almost the same time, all reflect the changes in the current domestic film market and audience tastes.
"Silence" and "Legend" are both commercial films, but the ideas are completely different.
The director of "Silence" is director Ke Wenli, who was discovered by Chen Sicheng. After the "Manslaughter" he directed a few years ago became a hit, he once again remade his "old work" "Silence" with a new cast.
This film is a revenge and sadistic genre that is close to social topics. The twist at the end caters to the audience’s current interest in watching movies. The leading cast is also selected based on the acting skills that the audience thinks are “good at acting”, keeping close to social hot spots and audience tastes. , so it was a great success.
Director Ke Wenli wrote the subtitle "Special thanks to Director Chen Sicheng" at the end of the film, which shows that he has been appreciated by the other party and has a keen business sense.
Looking back at "Legend", director Tang Jili continues to use outdated time-travel plots, relying on selling the feelings of 19 years ago and inviting back "Princess Yushu" Jin Xishan as the biggest Easter egg.
Even if Jackie Chan is given AI technology to make him younger, plus a bunch of handsome guys and beauties, superimposed on the beautiful scenery of Xinjiang, the core plot problem is still not solved.
Today’s audience is no longer the audience 19 years ago. Today’s audience is an audience that has seen more good dramas: cultivated by more and more well-produced American dramas, British dramas, Korean dramas, Japanese dramas, and Thai dramas audience, now Their movie-watching tastes have already changed.
’s sugar-coated plot can no longer arouse much interest among them, and the market will also change with the changing tastes of the audience.
In fact, everyone can feel the sincerity of Jackie Chan and "Legend", especially the professionalism of Jackie Chan, which has always been an example and a banner, but the market has always been cruel.
The competition is becoming more and more fierce. I wish all filmmakers good luck this summer.
