Jimu News Reporter Rong Yu
The 2024 summer season, which has been "calm" for more than a month, is finally going to get lively. According to third-party statistics, at about 5 pm on July 13, the total box office of the Chinese film market in a single day exceeded the 200 million mark.
Jimu News reporters learned from local theaters that as of early July, a total of 103 films had been released for the 2024 summer season. Among them, there are 35 drama films, 20 animation films, 6 action films and comedy films, and 5 romance films. At present, 62 films have been released to the audience.
As of early this month, the 2024 summer box office has reached 3.4 billion. The crime suspense film " Silent Kill ", the drama " There is a Commissary in the Cloud " and the animated film " Inside Out 2" are temporarily listed respectively. The top three at the summer box office this year together contributed more than 40% of the summer box office. Among them, Wuhan, an important "ticket warehouse", currently ranks sixth on the national city box office list for the 2024 summer season, surpassing "old rivals" Chongqing and Hangzhou.
Compared with the "flowers and flowers" and frequent hits in the same period in 2023, the relatively calm box office performance in the 2024 summer season for more than a month may not satisfy most film producers and theaters. Chen Jin, a data analyst at the film market research organization Lighthouse Professional Edition, said in an interview with a Jimu News reporter that during the 2023 summer season, during July and August, the market achieved "over 100 million every day", and there was good box office even on weekdays. According to the performance, judging from the film supply in mid-to-late July this year, the 2024 summer season may continue to work hard from the middle of this month, setting a new single-day box office peak.
Big data shows that this year’s summer movie audiences account for a prominent proportion of women, close to 60%. Taking the top three box office picks in the current period as an example, the movie "Silence" has a prominent proportion of female viewers aged between 20 and 29, and the movie "Cloud Edge" has a prominent proportion. "There's a Stand" has a prominent proportion of female viewers under the age of 25, while the animated film "Inside Out 2", which focuses on parent-child viewing groups, has a prominent proportion of female viewers over the age of 34.
It is worth mentioning that, according to Chen Jin, as of now, the proportion of "watching movies alone" in the 2024 summer season is significantly higher than last year. This movie-watching behavior summarized by big data also "matches" the current movie-watching situation of single people that many movie market experts have paid attention to before.
Chen Jin said that " Gods First Part " director Wu Ershan's new work, the fantasy action film " Under the Stranger " adapted from the popular domestic comic IP, the Hollywood superhero blockbuster " Deadpool and "Wolverine ", the realism masterpiece " Retrograde Life " directed and starred by Xu Zheng, which was released in August, the feature film " decrypted " directed by Chen Sicheng and Liu Haoran, and the high-profile romance film "" directed by Wen Shipei and starring Zhu Yilong New films such as "The Negative Makes the Positive ", the new work of the light-chasing animation series "White Snake: The Floating Life", the science fiction comedy " Safely Evacuates from the 21st Century" starring Zhang Ruoyun and Zhong Chuxi will continue to meet the audience in the second half of the summer season, " Overall, this year’s summer movies have rich themes and diverse genres, which can meet the viewing needs of different audiences. We hope that the market popularity will continue to increase and attract audiences from different circles to come to the cinema.”
(Picture source: public information from the film company)
(Source: Jimu News)
