concert was crowded with people, and the notes were beating and playing the music of summer, igniting the passion of the city; the popularity of immersive performances was high, and the diverse scenes crossed the boundaries of time and space and became the new business card of cultural tourism in various places; children's performances were full of creativity, and the colorful stages weaved a dreamy space , stimulating children's artistic yearning... The arrival of summer has added a strong "fire" to the national performance market. An endless stream of performing arts activities bloom enthusiastically in the interplay of light and shadow, injecting surging power into the development of summer cultural tourism.
This summer, "watching a music festival" has become the first choice for many young people, and "traveling with performances" has become a summer travel trend. In Ningxia Liupanshan National Forest Park, a summer music festival kicked off melodiously amidst the lush greenery. The breeze brought music and brought visitors a pleasant audio-visual enjoyment. When night falls, the Shanghai City Lawn Music Square is brightly lit, the harmonica plays melodiously through the heat of the summer night, and classical movements and popular hits are played in turn, intertwining into a moving melody. Every music festival is a flourishing of youthful vitality, with young figures dancing in the waves of sound.
In addition to vibrant music festivals and concerts, immersive performances that skillfully combine local characteristics and technological elements are also popular choices for summer travel.
Recently, the "Measures on Creating New Consumption Scenarios and Cultivating New Growth Points of Consumption" issued by the National Development and Reform Commission and other departments proposed to "increase the supply of high-quality performances" and "support the creation of a number of new performing arts spaces and promote virtual reality (VR) experiences." and other entertainment industry scene innovations." Various places are actively creating a "tourism + performance" model. Classic real-life performances such as "Song of Everlasting Regret" and "Dunhuang Again" continue to be popular, and new performing arts projects such as "Only a Dream of Red Mansions·Drama City" and "Dream of Dreams·The Great Wall" have also gained widespread attention. Immersive performances are constantly being innovated, attracting more and more audiences with novel forms and contents, satisfying their viewing needs for in-depth interactive participation and strong emotional resonance, and injecting new vitality and vitality into the summer cultural tourism market. .
As the summer vacation begins, performances and activities related to young people are constantly being updated, adding more color to holiday life. The 2nd Rural Children's Art Carnival, with the motto of "Run Together in the Field of Art", will launch 15 plays including the mythological stage play "Journey to the West" and the immersive children's play "Lord Rabbit", with a total of 65 performances to bring joy to the hearts of children. Give wings to your imagination; the "Colorful National Pictures · 2024 Summer Children's Performance Season" will follow. 16 characteristic art groups will use 20 performances covering more than 10 types of art performances such as symphony, ethnic orchestra, children's chorus, and opera. A wonderful performance, playing the wonderful music of midsummer.
The performing arts market is booming in summer, which demonstrates the vitality of cultural consumption and prompts various places to actively explore the diversification and sustainable development of performing arts activities. Industry experts pointed out that in addition to large-scale, large-scale, and large-investment performances, we should also encourage the development of more small and medium-sized, themed, special, and customized tourism performing arts projects; in addition to using famous scenic spots, they can also be widely deployed in ancient villages and towns, etc. County scenes form a tourism and performing arts ecology rich in regional cultural characteristics and achieve diversified development. (Intern Zhang Jingyi also contributed to this article)
