On July 12, Maoyan Professional Edition released the data on the first broadcast day of the TV series " misaligned ". The show was launched at 7pm on the 11th, and as of 12pm, the effective number of views that day was 385,000. The next day, the 12th, the show continued to generate playback numbers. As of 10 a.m., the effective playback count for that day was 712,000. This means that it took 15 hours for the show to reach more than 1 million effective views. The cumulative effective playback number of
is really too low. Under normal circumstances, a TV series (a hit drama), let alone three episodes of the main feature, can be broadcasted by millions even if it has a plot trailer. When promoting many hit dramas, they often tell the audience that their trailers have been viewed in excess of tens of millions. However, on the first day of its launch, "Dislocation" only had 385,000 effective views, which is really strange.
Is there something wrong with the data of Maoyan Professional Edition? After I saw the score of 385,000, I was very surprised. Because it was too low, I could only take the lead in doubting the data platform. Combined with the Beacon Professional Edition, what is the performance of "Dislocation"?
The data of "Dislocation" on the Beacon Professional Edition is relatively better. The effective playback volume of the feature film on the first day was 765,000, and the current cumulative playback volume is 1.658 million. But even this result is not ideal for a TV series like "Misplaced" that features well-known actors. It should be noted that for many popular dramas, the number of broadcasts in a single day is measured in tens of millions. "Dislocation" has so far not had more than 2 million views in total. Why doesn't anyone watch the show
? Combining the data from the two companies, I believe that the broadcast of "Dislocation" is indeed not ideal. Because I think Ma Yili and Tong Dawei are both actors with hit dramas. When they are combined, they should definitely be popular too. However, the actual data gives a different answer. I won’t talk about
, let’s just talk about this year. The TV series " blossoms " starring Ma Yili has a cumulative effective broadcast volume of more than 1.530 billion, with an average of 51.023 million effective broadcasts per episode. Does this mean that Ma Yili’s TV series has been watched by at least 50 million people? This number is definitely in the front row among this year's TV drama results.
Let’s talk about Tong Dawei. The TV series " rose story " starring him has a cumulative broadcast number of 1.963 billion. It is estimated that it will exceed 2 billion today, and the average episode is 51.672 million. This is also a TV series with 50 million viewers, which is comparable to Ma Yili's "Flowers". Both Ma Yili and Tong Dawei have just released hit dramas, and they are both TV series that started with 50 million people. How come
was in such a sluggish state during "Dislocation"?
Here, of course, there is the reason why the quality of "Dislocation" itself is relatively average. Regarding the quality analysis of this TV series, I have already talked about it in my article on the 11th. I think its quality is not up to standard and it is poor in many aspects, so I won’t go into details here. However, even if it is of poor quality, everyone should take a look first and then decide whether it is poor or not. When it came out, I didn’t even watch it, and it only played 385,000 times. It was obviously not a quality issue, but something else.
The reason for Ma Yili and Tong Dawei? Is there another possibility that Ma Yili and Tong Dawei are not responsible for the drama themselves, but their combined appeal is "385,000"? "Flowers" is handled by Hu Ge, Tang Yan and Xin Zhilei. "The Story of Rose" is handled by Liu Yifei and others? Even if Ma Yili and Tong Dawei are not capable of carrying dramas, a TV series with a good lineup and storytelling cannot be broadcast with such a low number?
Or is there a problem with the playback platform? If "Dislocation" is played on second-tier platforms, the playback numbers will be low, which is understandable. iQiyi is a real first-line platform. Moreover, this TV series is on iQiyi’s Mist Theater. Mist Theater, what level is it? To put it bluntly, if iQiyi were the emperor, this Mist Theater would be the prince. The best TV series on iQiyi must be produced by Mist Theater.
said that the platform is not powerful, but obviously this is not true. iQiyi must have provided enough resources, and Mist Theater can no longer rush to the market. In terms of the platform, all the resources that can be provided will definitely be in place. It can even be said that the platform is definitely working hard to divert traffic to the TV series "Dislocation". But the current results are really comparable - a private high school spent millions to buy a student who was admitted to Tsinghua University but did not go to repeat the studies. It is hoped that he will continue to take the Tsinghua University exam next year, so as to fool those who spent a lot of money to go to Tsinghua University. Private parents, therefore, the school arranged a top team of teachers to work around this student 24 hours a day. As a result, this guy took the college entrance examination again and failed to even pass the Hebei Normal University and went to Huihua College.
The data on the premiere day of "Misplaced" was so overwhelming that I couldn't bear it. Even though this TV series has all its faults, it is at least a TV series that tells a story. The story is decent, so you can still watch it. (Text/Ma Qingyun)