Putting aside the quality of the movie, " Legend " is undoubtedly a huge commercial failure.
's "Legend" was officially released on July 10th. The dismal box office performance may have surprised even the most pessimistic fans. It also made the audience question, what happened to Jackie Chan movies in recent years?
is worse than Nicholas Tse, with a loss of over 300 million? Jackie Chan's new film suffered a setback, and the biggest tragedy of the summer is here!
ends at 23:00 on July 10th. The results of "Legend" on its first day of release are basically confirmed. The box office of
on the first day was only 6.63 million, accounting for 12.1% of the scheduled films. How bad is the score of
?
Compared with " silently kills " in the same period, it is already the 8th day since its release. The single-day box office was 64 million, and the film schedule accounted for 36.8%. Not to mention that they have a lot of film schedules, but they account for 67.2% of the box office and the attendance rate remains high. "Legend" only accounts for 6.9% of the box office. Fans of the film schedule are not supportive at this point, and the attendance rate is at the bottom!
is comparing " Customs Front ", the worst movie in this summer's season.
A big gimmick in the promotion of this film was that Nicholas Tse succeeded Jackie Chan. As a result, the first-day box office of "Customs Front" was 24.38 million, which was four times that of "Legend". Judging from this result, Nicholas Tse not only succeeded Jackie Chan, but also surpassed it. .
"Customs Front" currently has a cumulative box office of 124 million, and the film production cost exceeded 250 million, making it the biggest box office tragedy in the summer.
But Jackie Chan is worse than Nicholas Tse!
According to the film studio's promotion, the production cost of "Legend" is as high as 50 million US dollars, which is 360 million yuan. Because the previous film " myth " has a good overseas box office, this cost targets the global market. Unfortunately, with the current reputation and quality of "Legend", whether overseas audiences will pay for it is a question.
Based on the current trend, it would be great if "Legend" can finally exceed 100 million at the box office. A loss of over 300 million is a certainty.
will surpass "Customs Front" to become the biggest box office tragedy of the summer.
I have mixed feelings: It will be too late to withdraw if we are not guaranteed at the end of the festival!
In my opinion, Jackie Chan's biggest problem in recent years is not the quality of his movies, but the promotion and distribution of the movies and his lack of understanding of the hearts of his fans. Before the release of
, "Legend" had an expensive production budget, a star-studded star cast, and a classic IP. Although Jackie Chan's box office performance in recent years has not been good, many media predicted that "Legend" would have a box office of at least 500 million. above.
But after "Legend" was finalized, pre-sales never gained popularity.
Therefore, the film studio adopted the strategy of early screening on July 5th. In the end, the film won about 36 million box office and over one million moviegoers.
originally thought that "Legend" could conquer the audience, thereby forming word-of-mouth praise and boosting the box office performance on the first day. However, the screening was met with one-sided negative reviews. The plot was boring and cliche, and the biggest gimmick, the young AI version of Jackie Chan, was poorly produced, etc. etc., which made many viewers who were looking forward to this film feel cold.
This trick of large-scale screening in advance was carried forward when Wang Baoqiang's " Octagonal Cage " was released in 2023, with a final box office of 2.2 billion.
But the premise is that the quality is good. If the film studio also believes that the quality of "Legend" can meet this requirement, then we can only lament that the older generation of Hong Kong movies are too far away from the current Chinese audience. I have absolutely no idea about the movie-watching needs of today’s young audiences.
On the other hand, Jackie Chan's movies in recent years are not fan-friendly enough.
Jackie Chan is basically a fan of action movies. This kind of audience likes all kinds of things, but most of them don't like young actors. I don't expect the 70-year-old Jackie Chan to still be a movie star, but at least he needs to bring out a few new action stars, but In recent years, Jackie Chan has cooperated with any young celebrity who has traffic.
Zhang Yixing, Yang Yang, Zhu Zhengting, etc., these popular stars can only act cool when filming action scenes.
How can action movie fans buy into this?
"Legend" also carries the slogan that this film is Jackie Chan's best work in the past seven years.But what has Jackie Chan filmed in the past seven years?
" Blood of the Machine " has a box office of 305 million, " Detective Pu Songling " has a box office of 160 million, " Pioneer " has a box office of 294 million, " Dragon Horse Spirit " has a box office of 210 million, etc. These movies do not have Douban ratings A passable one.
The funniest thing is that the box office of the so-called "Legend", which is the best in seven years, is likely to stop at 100 million, but it is the worst among these movies.
This makes me have mixed feelings. It shows that the audience has completely disapproved of Jackie Chan. The golden brand of Hong Kong movies is going to be smashed! In recent years, Jackie Chan himself also believes that the reputation of bad movies has become much worse. I really don't want to see Jackie Chan leave the show after a late season!
I support my eldest brother to continue to make movies, but can you read the script and stop speculating on feelings?
