On July 10, the People's Government of Xinyu City, Jiangxi Province and Bilibili (hereinafter referred to as "Bilibili") announced that Xinyu Fairy Lake will join hands with Bilibili to create a brand new Chinese Valentine's Day party "Good Times Like a Dream · 2024bilibili Fairy Night" ” (hereinafter referred to as “Xianxia Night”). This is the first cooperation between Xinyu Fairy Lake and Station B. Based on Fairy Lake’s characteristic cultural tourism format, the two parties will integrate modern technology and various classic “movie roaming” Xianxia IPs loved by the younger generation to create a music, film and television An audio-visual feast of aesthetics and traditional cultural heritage.
It is understood that, unlike other traditional festival parties, this Fairy Night at Fairy Lake and Station B is committed to integrating the popular fairy culture with the Fairy Lake Chinese Valentine’s Day cultural narrative, and empowering the festival party with local cultural and tourism scenes , to create a unique Chinese romance.
In terms of stage setting, the unique landscape of Fairy Lake is an important part of the party. Station b combines the natural scenery, historical relics, characteristic ancient streets, etc. of Fairy Lake to create a fully real-life natural landscape stage. The main stage will be set on the surface of Fairy Lake, with mountains and rivers as the backdrop, using film-level shooting methods and technological audio-visual to show the audience a wonderful spectacle that integrates natural landscape, fairy culture, artificial intelligence and extended reality stunts. Extravaganza.
In terms of the content of the party, Station B Xianxia Night will use film and television narrative techniques throughout. The party is based on the high-quality word-of-mouth costume drama "Ancient Lovesickness" from station b, and extends the main story line of the party. Through five chapters, it tells the story of a new love story between the male and female protagonists of "Ancient Lovesickness" in the fairyland of Fairy Lake. Journey, and thus connects the classic "Shadow Wandering" Xianxia IPs of various generations such as "The Legend of Sword and Fairy", "Xuanyuan Sword: Traces of the Sky", "The Story of Mortal Cultivation of Immortality", etc., with OST interpretation, restoration of famous scenes, and innovative Adaptation, etc. realize the IP stage, and finally awaken the collective memory of Xianxia fans and even the majority of young people.
It is not difficult to notice that Xianxia Night at station b maintains the consistent characteristics of the "most beautiful night bilibili party" at station b's head IP party: the party is not a simple superposition of star lineups and song and dance programs, but a combination of festival nodes and insights into young groups Based on the real content needs and emotional needs, combined with circle culture, we will create a video roaming IP visual music party with new concepts and creative forms that contemporary young people love to hear and see.
Liu Jiaohua, deputy secretary-general of the Xinyu Municipal Government, said that Xinyu Fairy Lake is the leader of Xinyu tourism. Over the years, it has continued to promote the Qixi culture, researched and developed the Qixi culture of Fairy Lake, launched various special Qixi tourism and cultural revitalization projects, and created a characteristic culture The business card makes Xinyu Fairy Lake become the first choice tourist destination for Chinese Valentine’s Day that tourists like.
Among them, young people are the main force in promoting the innovative development of culture and tourism. The cooperation between Xinyu Fairy Lake and Bilibili may attract more young people to participate in Fairy Lake’s Chinese Valentine’s Day cultural event. As the most active comprehensive content community among young people in China, Bilibili is an important place for young people to choose travel destinations and share travel content. It is also a popular benchmark for the cultural travel industry. In the second quarter of 2024, the average daily views of travel-related video content on Bilibili reached 52 million, and the search volume for travel photography-related content on Bilibili increased by 105% year-on-year in the past year.
Xianxia Night, created by Fairy Lake and Station B, integrates Xianxia IP traffic loved by the younger generation with the offline physical cultural tourism industry, injecting new power into the traditional cultural tourism sector. While inheriting the Qixi Festival culture, it can also make more people Many young people are familiar with Xinyu, a beautiful new industrial city.
For Bilibili, after creating IP contents such as "The Most Beautiful Night bilibili Party" and "Forever 22! 2024bilibili Graduation Concert" for young people at key nodes such as New Year's Eve and graduation, it also hopes to celebrate the traditional festival of Chinese Valentine's Day Here, experience the unique charm of traditional Chinese culture through "2024bilibili Fairy Night".
Peng Wen
