After Zhou Xun, Chen Kun was not spared.
"Tiansheng Changge" broadcast in 2018, although the ratings and online broadcast data were in a mess at that time, it was still not immune from the fate of being pulled out and tried again. Some of Chen Kun's passages in the play were edited out to ridicule him, and he was dubbed "Da Kun" just like "Da Ru".
At the same time, Zhou Xun was crowned Magnolia's "viewing queen" with "Imperfect Victim". In an interview backstage, she rarely responded to this wave of "big trials" on the Internet this year, "I think The current era is like this, it doesn’t matter, anyway, this space is for everyone to do whatever they want, as long as they are happy. "
This response is in line with her usual "people are as pale as chrysanthemums" persona, and it is also the best one so far. There is no choice in the public relations strategy - you can only follow the wishes of netizens, and any excuses are counterproductive.
But behind this "blandness", there may also be a hidden meaning - Zhou Xun's faint dissatisfaction with "this era".
What kind of era is "this era"? Among the endless new dramas, only a few can arouse public excitement, and even fewer can be called "classics." Audiences and self-media can only look back and dig out new topics from old dramas. The characteristics of the short video era determine that when old dramas return to the center of popularity, they will only be presented in the form of fragments. Few people in really care about the context and overall structure. In addition, the social sentiment and politically correct direction are very likely to be very different from when the old drama was broadcast, so it is not surprising that the same plot has received completely different evaluations from the audience.
But the same thing is that no matter what era, it is problematic for to overgeneralize certain errors and form a "witch hunt" trend. When criticizes characters such as Uranala Ruyi and Ning Yi, it excessively rises to the level of the actors themselves and initiates a cross-time and space "liquidation". In essence, it is just a kind of "bullying the weak and fearing the strong"-it is not suitable for fans of the drama market. Actors who are logical and lack the ability to resist are suppressed, while actors who have been in the drama industry for many years and have a deep fan base are condoned.
The path from Da Ru to I'm afraid of spicy
Zhou Xun became "Da Ru", everyone should be very familiar with it.
was first published in July last year. A game area up owner at station B made a brief complaint about "Ruyi's Royal Love in the Palace". Unexpectedly, he was besieged by fans of the drama, and he started to complain episode by episode.
Slowly, other up owners who smelled the traffic began to make the same topic selection. As a result, in February this year, some videos were removed from the shelves due to complaints from Zhou Xun's studio, which aroused public outrage. The audience began to turn their attention to Zhou Xun himself. The documentary "Ruyi's Royal Love in the Palace" was watched repeatedly, and people were attracted to Zhou Xun. There is evidence of being a big name and changing the script. What's more, the speculation extends to bullying the actresses in the same drama.
As an entertainment self-media practitioner, Xiaoyu knows that it is common for videos to be removed from the shelves due to complaints from the original owner. Not only Zhou Xun Studio, but also most artist studios in domestic entertainment will use this trick when they fight against gangsters. Under the current platform rules, as long as you complain on the grounds of portrait rights, you will most likely be successful. After all, the safe harbor principle is the best protection for the platform. No matter which platform is on, the space for objective discussion is far less free than before. does not use the main video and picture materials at all unless circumvention measures are in place. Those who get angry because of "covering their mouths" should theoretically treat all actors equally.
Coincidentally, Chen Kun is also going through a completely similar path. Although there have been criticisms of "Tiansheng Changge" over the years, recently, due to clips of his acting skills being edited separately, the sentence "I'm afraid of spicy food" has a confusing roaring sound. It looks quite abstract, and has become the source of many ghost videos. When a clip becomes a "meme", the desire to complain will burn brightly.
People began to discover through archeology that Chen Kun was also seriously suspected of tampering with the script of "Tiansheng Changge", so he met the same fate as Zhou Xun. "Tiansheng Changge" also had the nickname "The Legend of Da Kun".
Seriously, the suspicion that the lead actor in changed the script to act like a big name is a common occurrence in discussions of domestic entertainment dramas. Liu Yuning was questioned about changing the script of "One Thought of Guanshan", a certain male protagonist of "The Journey of the Hairpin" was also questioned about changing the script, Liu Shishi was also questioned about changing the script of "Fox Demon Little Matchmaker Bamboo Industry"... the list goes on. The above information is all from public discussions on Weibo or Douban. If there are fan arguments, Xiaoyu can only (duzui) ask you to check the source of the information first. I am just quoting (duzui).
does not mean that the actors themselves have no problems, but that the scripts have been changed or the leading actors are excessively treated as "Lafayettes" on the set. is actually the common will of the producer, director, producer, actor team, etc. . screenwriters or original authors lose the right to speak in their works, which is also a long-standing problem in the entire industry. It's hard to pin the blame on any one individual.
’s current solution is to change from a screenwriter to a producer, taking the right to speak of the work into his own hands. For example, Yu Zheng, whether the script is good or not is another matter, but it is difficult to imagine any actor who could tamper with his script.
Sometimes changing the script can be a good thing. Even in works with unsatisfactory reputations, actors who change the script can be "legendary". In fact, it all depends on how many fans there are and whether they are loyal or not.
Therefore, from the perspective of media narrative construction, "one actor plays a big role and changes the script to affect the entire drama." is essentially a process in which the C-side collective vents its dissatisfaction to this ineffective system, and the front-end Actors have become the most vulnerable targets of bullying.
Movie actors come to the series to be weaklings
Bullying is all about picking weaklings. Zhou Xun and Chen Kun, who were always regarded as "gods" for their acting skills in the past, are just weak persimmons in the drama market.
Since the years when the post-85s generation became popular one after another, the drama market has embarked on a path abbreviated as "traffic". Popular dramas shape traffic, and traffic has become a casting indicator for many dramas since then. After the point where streaming media completely replaces TV stations, it will be clear to the backstage how much an actor can bring click-through rate, praise rate, and commercial return rate. Platforms, producers and even brands take away the casting rights, which has become an unbreakable point in the commercial logic of the series.
But the film industry takes a different path. Although the film market has also experienced the "IP + traffic" grouping period, the traffic at that time was not cultivated by the film industry itself, but relied on the drama market and the idol industry. The subsequent collapse of the film industry's dependence on traffic has become more obvious. Starting from about 2018, the movies starring traffickers will all fail at the box office, and the era of word-of-mouth has arrived.
The difference in business models between to c and to b may explain to a certain extent that movies and dramas are going in different directions. After all, viewers have to pay real money to buy tickets to watch movies, and traffic = the credibility crisis of bad movies is more obvious; and dramas can be clicked to join in the fun, whether it is trial or true love, they are all contributing more popularity values. One of the most intuitive public opinion comparisons of is that this year's Shanghai Film Festival only contributed one hot topic, Zhang Yimou's remake of "The Three-Body Problem", while the Shanghai TV Festival has been bombarded with hot searches since the nomination period. Even if you have not watched "Chasing" "Wind Man" will also be pushed to some extent by the news about the battle between the two leading actors.
actors who are deeply involved in the drama industry have gathered a group of fans with strong combat effectiveness due to traffic logic. However, the star-making ability of movies has declined, and there are few cases that can soar to high traffic. The combat effectiveness of fans is often different. Therefore, when the "movie stars" who have been making movies come to the drama market, what awaits them is not "going down to earth", but "falling off the altar" and becoming weak persimmons.
The chain of contempt between movies and dramas has gradually been broken with the development of the drama industry. Whether it is commercial profits or artistic achievements, there is increasingly no absolute distinction between high and low. In recent years, the movie market has continued to lose moviegoers, which has also made a new group of viewers increasingly disinterested in movies.
The works that Zhou Xun and Chen Kun once "conferred as gods" are too niche in the eyes of today's public. They do not have as broad a cognitive foundation as the actors in the drama, nor do they have a deep legion of fans. The rest are just thin-skinned. It's so thick that it's easy to pinch. Zhou Xun and Chen Kun are not the only "movie cafes" that have overturned
. In "Shangyang Fu" broadcast in 2021, Zhang Ziyi's acting skills were ridiculed by the crowd. Fortunately, she stopped working on dramas and returned to movies; "Three Golden Movie Queens" Zhou Dongyu, the drama market was defeated by "Eternal Jue Chen"; Ni Since she came to the drama market, Ni has repeatedly been involved in the controversy of "not carrying dramas". When she returned to the movie market, her film "The Lost Girl" directly hit 3 billion+. The only exception is Liu Yifei, who rose to prominence through a few Chinese dramas and gained both good reputation and popularity.
Of course, there are many factors that play a role in this, such as the vision for selecting scripts, the different methodologies for large-screen performances in movies and small-screen performances in dramas, whether the broadcast schedule is in line with the timing, etc. , but they do not have enough fan base and only have "fame" and "industry status", which puts them in a natural disadvantageous position of being judged.
In fact, "Do you know whether it should be green, fat, red and thin" was also popular in this wave of complaints about old dramas, but Zhao Liying, as the starring role, was almost not affected, and no one was promoted to the actor herself here. Perhaps it should be attributed to the voice brought by the cohesion of the fan group, allowing "passers-by" to weigh the risks before making comments.
Audiences are always free to evaluate the quality of works. The new twists on old dramas have indeed brought more fun to surfing. However, it is really unnecessary to use some clues outside the works to try to confirm one's own a priori conclusions, and then to have more confidence to launch a cyber reckoning because of the larger number of people. The popularity of "Tiansheng Changge" and "Ruyi's Royal Love in the Palace" during their broadcast period has given all investors and creative staff a head-on blow from the perspective of commercial returns. This is the most real "retribution".
The contemporary Internet loves killing gods. From creating gods to destroying gods, this may be another cycle. is just a person in it, so don't always think that you are too righteous. Remember to be less cruel when others are overwhelmed by dark clouds. After all, no one can guarantee that the rightful owner of his family will not be liquidated.
