On the evening of July 6, a program called "Run to!" The music variety show "Ten Thousand People Live" was launched on Tencent Video for the first time. This music variety show is very similar to "Flashing Summer" which was launched on Youku and Zhejiang Satellite TV on the same day. It allows some singers who hold offline concerts or small concerts to record variety shows in the form of small concerts, and Play online.
The purpose of these two variety shows is to conduct a centralized audition for offline singers and bands. Through the Internet, some bands are selected or promoted to form a band with online traffic advantages. This draft model is similar to the women's team and men's team drafts back then. However, the current band auditions focus more on the music itself, and the appearance of the singers and band members comes second.
The content of the first issue of "Flashing Summer" basically established its popularity. The vague highlights, chaotic singing, noisy fans, procrastinating rhythm, etc. are enough to drag down a variety show to death. These problems were discussed in the variety show "Run to!" of the same type and launched on the same day. The same exists in "Ten Thousand People Live". Of course, the slightly better thing about the latter is that it has a clear beginning, tells the audience what it wants to do, and makes the point of interest clear.
But in front of the chaotic singing and noisy fans, the two variety shows are the same. We might as well ask, why do these two music variety shows invariably introduce the two "contents" of chaotic singing and noisy fans? Doesn’t the program team know that these performances are chaotic, and don’t they know that these fans are noisy? Why edit all this chaos and noise?
After questioning, we will find that the two program groups actually have the same behavioral purpose, that is, trying to transfer the charm of offline performances online. The charm of offline performances is actually chaos and noise. Everyone gathers in a group, accompanied by messy music, to achieve a kind of group obsession and fun. This kind of fun can only occur through the crowd effect.
Why can the group effect make participants feel happy? This is knowledge at the level of social psychology and is a big topic. I can only say it simply. In the crowd state of an offline concert, everyone is participating in one thing and roaring for it. At this time, individual consciousness needs to be transferred to group consciousness. In the process of transfer, many people have achieved a sense of strength, group honor, etc. The more people lack individual achievements, the more they need to realize themselves in this kind of transfer.
People who have truly made individual achievements are afraid of transferring group consciousness. Let me say something that may be incorrect. The less knowledgeable people are, the more they like this kind of offline singing. They like to lose their sense of self in this kind of crowd effect, thereby gaining a false and greater sense of self. This kind of loss and gain is similar to many people chasing stars and thus gaining a sense of organizational identity after chasing stars. Real knowledge is always based on strong individual cognition and achievements. This group of people are afraid of entering this state of surrendering from the individual to the group.
On the other hand, among these small offline concerts, there are more female audiences. This is also an interesting thing, but I can't talk about it, otherwise, some readers may think that my views are biased. Going back to this variety show, the ultimate goal it wants to achieve is to transfer the charm of offline performances online so that online audiences can also gain a sense of participation. However, whether it is "Shining Summer" or "Run to!" "Thousands of People Live" are all helpless at this point.
Why? Because the viewing mode of offline audiences is individualized and completed through their own mobile phones and computer screens, fundamentally, there is no such group participation effect. And this kind of individualized approach is destined to think that singing is chaotic and fans are noisy. If they are in a real scene, this audience will have an instant sense of participation. This is the difference between offline and online.
What truly combines offline and online is actually live broadcasting. For example, Hunan Satellite TV's "Singer 2024" is popular because of the existence of this "live broadcast". Of course it is not a real-time simultaneous live broadcast, nor is it simultaneous offline and online viewing. Offline, that is, on-site audiences, are ahead of online and satellite TV audiences. However, this relative "live broadcast" makes many people feel that everyone is participating in a performance together.
Therefore, without live broadcasting, we will never be able to connect offline and online. Using some chaotic music and some noisy fans to create an offline feeling cannot make online viewing as offline. This kind of technique can only dissuade the audience. In addition, some bands really don’t sing well. This type of variety show model is expected to fail in all aspects. (Text/Ma Qingyun)
