text | Mirror Entertainment, author丨Lizijiu
Recently, the 37th Popular Film Hundred Flowers Awards announced the nomination list. The intuitive feeling is that the shortlisted actors are getting younger and younger.
Unconsciously, whether it is the ability to resist dramas, business resources, the size of fans, or the degree of capital pursuit, the 00 young boys who have grown up now are no longer the "cream brothers" who need the protection of "mom fans".
From the younger brother to the "kid brother", the characteristics of 00 niche that attract the audience have changed.
Currently, many of the 00 niches who are active in the public eye are child stars or developed artists. For a long time, including tfboys, Wu Lei (1999), Hu Xianxu, and later Fan Chengcheng, etc., "xx brother" was the label that accompanied them when they grew up, and most of their fans were classified as "sister fans", "Mom fan".
But looking back now, on the one hand, as the age increases, the earliest batch of post-00s have reached the age of 24. On the other hand, their interpretation of roles and the impression they give people in life have gradually changed. Compared with their younger brothers, Their milky temperament and youthful mature temperament make them more attractive. The most typical example of
is Yi Yang Qianxi.
In earlier film and television works, Li Bi played by Yi Yang Qianxi in "The Twelve Hours of Chang'an" and Wei Yihang in "Send You a Little Red Flower" still had some youthful temperament, but later on , from the irritable factory director in "Miracle: Stupid Kid" to Sun Jun in "Man Jiang Hong" who brought out the famous scene of "Give him a horse, I said give him a horse", they are all revealing to the outside world that the younger brother is no longer immature. . So much so that when Qian Xi sang "Follow my left hand and right hand in slow motion" again, fans always felt that he was pinching her, and her solo "Big Sedan" at the 10th anniversary concert was even more out of the circle.
It is precisely because of this extensive change in impressions that Yi Yang Qianxi has opened up a larger performance space, especially in the 00 niche. His nationality and ability to resist dramas have made him an irreplaceable existence. Currently, Yi Yang Qianxi is mainly focusing on the film field. Among his upcoming works, "Jiangyuan Lane" directed by Chen Kexin and "Three Words" directed by Lou Ye are all works that have attracted much attention.
Coincidentally, in "Long Song Journey", Wu Lei's Ashley Falcon changed his youthful appearance and became more mature and heroic; Wang Junkai was shortlisted for the Hundred Flowers Award this time for his role as Cheng Lang in "The Journey Home". With the support of realistic themes, the latter's screen image has also begun to change.
Of course, if these younger brothers who have been watched by the audience have found the right direction for transformation, then Wang Xingyue's popularity can be said to have nailed the latest "Law of Attraction".
In fact, Wang Xingyue also tried some cute roles at the beginning, such as the arrogant and love-minded prince he played in the gourmet light comedy "Precious Food". Although it has a good reputation, this light drama The splash is not big. Later, the role interpreted by Wang Xingyue obviously changed direction. From the sinister and affectionate Liu Zixing in "The Last Day" to the "White Moonlight" Zhang Zhe in "Ning'an Like a Dream", Wang Xingyue's maturity that is different from his age gradually emerged. come out. It wasn't until the calm, restrained and dignified Duke Su Guo in "Mo Yu Yun Jian" that this temperament was further amplified. The sense of contrast in him also made Wang Xingyue like to mention the new title of "Child Brother".
And from the younger brother to the "kid brother", the change in market perception is not surprising. Especially now, with the changes in public aesthetics, the "milk" temperament and the market impression of "not growing up" have become limitations for the personal development of 00 Xiaosheng, and this limitation will increase with age. intensified. In order to break this limitation, 00 niche students are also trying to come up with their own solutions, but the results are mixed.
resource person or powerful person, who is supporting these 00 niche students?
Looking at the way of debut, there are roughly three main paths for 00 Xiaosheng to grow up.
First, child stars. The advantage of child stars lies in the long-term accumulation of nationality, but the disadvantage lies in the difficulty of transformation. Of course, different child stars also have differences in their specific growth processes.For example, like the "Three Littles" of tfboys, they have grown up to this day, and there has always been the operation of Times Fengjun behind them, and everyone's development is more planned. Moreover, based on the high nationality of the three people, whether it is early customized dramas or later development with different focuses, the resources they have access to are among the best in the industry.
At present, in addition to Yi Yang Qianxi, who has many high-grossing works, Wang Junkai not only has "The Journey Home", which was nominated for the Hundred Flowers Award, but also has blockbuster works such as "The Unknown 2" and "749 Game". Yuan's reserve content also includes the sci-fi romance film "I Saw Two Identical Clouds" and the spy film "The Fire Thief" produced by Huang Jianxin.
In contrast, more child stars have not signed a contract with a company after entering the entertainment industry, and their personal development planning and operational promotion are relatively poor. For example, Hu Xianxu, who is also in a period of transformation, has starred in works such as "Soul of Chess" and the drama version of "Flying Life", but the studio's announcements have lagged behind, and the market impression has not changed significantly. Hu Xianxu's support group has also frequently expressed dissatisfaction with the studio. . Affected by this, based on Hu Xianxu's current influence, he has not received many business cooperations.
The second generation is the "second generation of stars" represented by Chen Feiyu, Fan Chengcheng, etc. In terms of their respective reserves, in terms of movies, among Chen Feiyu's upcoming works, "Volunteers 2" and "Boyhood" are both films directed by his father Chen Kaige. In terms of dramas, Chen Feiyu's current resources are also good. Among the dramas in the reserve, The costume fairy tale "Fish" is adapted from Fuhua's IP, and in the recently officially announced "Muxu Ci", Chen Feiyu will also partner with Dilmurat Dilraba.
Although Fan Chengcheng also intends to develop his career as an actor, his current steps are relatively more stable and he is mainly active in the variety show market. Previously, after the contract with his "old club" Lehua Entertainment expired, Fan Chengcheng's management team was replaced by his sister's team. Based on the fan base accumulated in the variety show market for a long time, Fan Chengcheng's business resources performed very well. Currently, he has The endorsements are around 15.
The third one is strongly supported by brokerage companies. Wang Xingyue is a typical representative among them. After signing a contract with Yu Zheng's Dongyang Huanyu Film and Television, Wang Xingyue starred in many dramas under Huanyu, from "Ning'an Like a Dream" broadcast at the end of last year to the recent "Mo Yu" "Yunjian" was launched. In just half a year, Wang Xingyue won 12 brand endorsements. Among them, based on the popularity of "Mo Yuyunjian" and the timing of 618, Wang Xingyue also took advantage of the trend to become a surprise ambassador for Tmall 618. Before this, the spokesperson of Tmall 618 has always been Yi Yang Qianxi.
Also favored is the new generation of "school boy" Zhou Yiran. In 2023, the youth campus drama "When I Run to You" starring Zhou Yiran scored 7.9 points on Douban, and Zhou Yiran also became one of the "Four Handsome Guys of 2000" voted by Douban (the other three are Chen Feiyu, Fan Chengcheng, Wang Xingyue). It is understood that Zhou Yiran's agency is Tongle Film and Television, a subsidiary of Jia Nailiang. At present, Tongle Film and Television also intends to tilt its resources to Zhou Yiran. Among its reserve dramas, the youth suspense drama "Huan Yu" and the popular IP "Douluo Dalu 2" These are all the top content to be broadcast on the platform.
Of course, the popularity only lasts for a while, and continuous operation is the key to long-term development. Just as "The Hidden Corner" became a phenomenon-level work, Rong Zishan, who played Zhu Chaoyang, became very popular for a while. Although he later signed a contract with Chen Sicheng's company to produce and star in the "Outer Space" series, the response was not good. However, this has helped Rong Zishan to open up the film market to a certain extent, and most of his content to be broadcast is film works. However, before new hot content appears, Rong Zishan's current business resources are not very good.
On the whole, from the increasing volume of TV series and movies starring in it, to the increasing gold content of the awards shortlisted, 00 Xiaosheng is accelerating and growing into an important force in promoting the development of the industry. Judging from the current distribution of their respective resources, the current reshuffle period has not yet arrived. However, with the centralized transformation and the growth of new forces, the involution between 00 niches may become more intense.
