"Story Club" is still alive? This national book and childhood memory that has accompanied the growth of several generations has also faded out of public view with the disappearance of newsstands and changes in public reading habits. A few days ago, "Story Club" officially issued a push message, revealing that its chairman and president will soon move to Taobao to start broadcasting, which attracted the attention of the majority of netizens. At the beginning, almost everyone had a copy of "Story Club", but now it is facing operational difficulties and urgent need for transformation. President Xia Yiming intends to use cross-border live broadcast to write a new story for this old magazine that has almost disappeared.
In an era when there were no smart phones and short videos were not yet popular, the bizarre urban legends and fascinating suspense reasoning in "Story Club", combined with the visually striking illustrations, made this booklet stand out from the front of a long-distance train. Passed to the rear of the car. "Story Club" is often placed in the most conspicuous position in small newsstands in county towns. Every time it arrives, it is sold out, and people who are short of money will spend a while at second-hand book stalls on the streets.
A reader wrote with emotion, "This magazine, along with this whole set of reading scenes, are gradually disappearing from memory. New media is developing rapidly. You can browse more than a dozen stories in an hour, but you don't seem to remember it after reading it." What. "
" The long-lost story show came into public view again after the hit TV series "The Hidden Corner" was launched. Zijin Chen, the original author of the novel, mentioned that some of the plots in the novel were influenced by reading "Story Club" when he was a child. The scene "Zhu Chaoyang buys height-increasing medicine" was also inspired by the advertisement on the back cover of "Story Club".
Nishina, who plays the popular band "Gojo Ren", also said that when he was a child, there was no TV at home and he read a lot of "Story Club" to pass the time, which led to the "Story Club" album of the same name. Even though "Story Club" is not as ubiquitous as it used to be, it did have a profound impact on a generation and accompanied that group of readers in another way. For example, a demolished household in Zhejiang has three demolished houses, one of which is specially used to store more than 2,000 copies of "Story Club".
But for most people, when mentioning "Story Club", the most direct reaction is: "Ah? It's still there." In recent years, people have heard too much news about the closure of old magazines. Until a few days ago, Taobao's official Weibo released a new issue of "The Courageous CEO" mysterious guest preview poster, hinting through details such as Shaoxing Road, old editors, and buried in the copy. The story sparked various speculations among users, and in the end, the official "Story Club" official announced the answer.
"Story Club" has attracted attention this time because the president and chairman want to "move forward bravely" and try their hand at Taobao live streaming. It is true that paper magazines are facing many operational difficulties such as increased production costs, declining circulation, and brain drain. However, president Xia Yiming said that he will not give up and will keep moving forward and continue to work hard.
's launch on Taobao is exactly "Story Club"'s solution to the business difficulties of established magazines with the support of the "Courageous CEO" launch plan. Xia Yiming said, "I want to take advantage of the opportunity of the premiere on Taobao on July 2 to communicate face-to-face with readers across the country and rekindle everyone's memories of the times. In the future, I will also look for opportunities to broadcast for a long time and make the live broadcast room of "Story Club" It will be an interesting and fun live broadcast room that everyone will never forget.â
Meng Yin Xiaofeng
.