The annual summer schedule has recently arrived. Compared with the short and concise schedules of the Spring Festival and National Day, the advantage of the summer schedule is that it spans a long time, and young people also have enough time due to winter and summer vacations, so the summer schedule is basically decided. This year's box office has reached a lower limit. Due to the downturn in the previous periods, the Dragon Boat Festival period has reached a record low. Whether this year's box office can surpass last year's, the summer vacation period is especially important.
In the first half of this year, the film market was sluggish again. Many movies have gathered in the summer season. It is hoped that this year's summer season can be as brilliant as last year. So far, 88 new films have been selected to be released in the summer season, many of which have attracted high attention. There are many works with dark horse potential. Many people have also set their sights on this summer season.
Judging from the film content, there are many animation works online this summer, almost all of which are aimed at young audiences. Among them, the most recent one is " Umbrella Girl ", which focuses on Chinese style elements, and was released on July 6. It will be released on schedule. This movie is adapted from a popular comic book, but the audience is still relatively small in comparison. Even if it has a good reputation, it may be difficult to achieve good results.
In addition, the "Xi Yang Yang" movie has also returned to the summer season. For some reasons, the "Xi Yang Yang" series can be said to have faded out of the audience's attention. " Bears Haunted " is a sudden rise to seize the market share. Now that the movie " Joyful and Big Big Wolf " is back, I wonder if children will still buy it after so many years.
In addition to animation-themed movies, live-action feature films are still the main force. " silently kills " starring Wang Chuanjun, Junning Zhang and Wu Zhenyu will be launched on July 3. The film also invited guest appearances by Huang Minghao and Cai Ming. This film is said to be adapted from real events. It is also a remake of the director's previous graduation work. It is a remake of the graduation work many years later. There must be some new ideas in it.
Speaking of this summer, " Legend " starring Jackie Chan is indeed the object of everyone's attention. Although Jackie Chan has not left domestic entertainment in recent years, the films he has shot have almost never been good, so this time "Legend" also has high hopes from the industry and fans. Judging from the early publicity, the crew entered the publicity mode early, and we can still see strong strength. I hope Jackie Chan can leave a classic masterpiece in the final years of his career.
A week after the release of Jackie Chan's "Legend", theaters are about to welcome another heavyweight film, " Catch the Baby ", a collaboration between Shen Teng and Ma Li. Similar to Jackie Chan, Happy Twist has also gained a good reputation over the years. After declining, they have not made a good film in several years and they are in urgent need of the return of their old partners Shen Teng and Ma Li to revive the reputation of Happy Twist. The combination of these two people will surely attract many audiences into the theater.
is followed by Xu Zheng's " Retrograde Life ". As can be seen from the poster, this time Xu Zheng focuses on the joys and sorrows of "little people". This kind of touching the details of life is Xu Zheng's strength. , but some people complained that it was ordinary people watching rich people playing ordinary people, but no matter what, as long as it can resonate with the public, Xu Zheng's film will be successful.
In addition to domestic films, there are also many foreign films worth looking forward to this summer. In the animation market, the fourth part of "Despicable Me" will be released on July 12 together with Jackie Chan's "Legend".This big IP also has a large audience base, so it will definitely seize some opportunities at the box office.
The super IP "Conan" series in cartoons has attracted more attention. Although there is no accurate scheduled information for "Detective Conan: The Million Dollar Star", the film will be released in the summer. The release date has made many people impatient, but the box office of the "Conan" series is basically fixed, basically in line with the audience of cartoons.
This summer, Marvel also has its own actions. " Deadpool and Wolverine " will be launched simultaneously with the North American market on July 26. In previous years, European and American blockbusters were often delayed in release, which caused many European and American movies to be released simultaneously. Blockbusters do not do well at the domestic box office. The simultaneous release this time can be regarded as giving Marvel enough face, helping it achieve good box office, and also hope to boost the sluggish domestic box office situation.
Generally speaking, there are still many films worth watching this summer, and Shen Teng, Jackie Chan, Xu Zheng and others have also "staggered" their films with other dark horse films to avoid being caught in the long summer. Movies are clustered together at one point in time, and foreign movies such as Conan and Deadpool have also attracted many viewers. Are there any movies you want to watch?
