Last Friday, the 29th Shanghai TV Festival Magnolia Award was announced. With 6 production and broadcast works such as " Flowers ", " Three Body ", " The Long Season ", " Under the City ", Tencent Video has won 10 honors including "Best Chinese TV Series" and has become the industry leader. focus.
From networked dramas to backstage dramas to online solo dramas, Internet productions and broadcasts have gradually won the favor of the Magnolia Award. What changes have occurred in the award-winning content in the past ten years? What changes have occurred in the online production and broadcasting ecology? You can find some answers by exploring the award-winning path of Tencent Video production and broadcasting works.
In 2015, the finalists for the four major categories of the Magnolia Awards were announced. Among them, the 10 "Best Chinese TV Series" were all copyrighted dramas currently being broadcast by Tencent Video. In the next few years, from " The Legend of Miyue", " Flowers of Thousand Bones", " Ode to Joy", "Chicken Feathers Fly to the Sky", to " My First Half of Life" " That Year the Flowers Bloomed" The Moon is Full ", " Dajiang Dahe ", "Everything is Good", "Do you know if it should be green, fat, red and thin"... The platform's works are even more impressive at the Magnolia Awards.
Taking 2018 as an example, not only more than half of the dramas shortlisted for the "Best Chinese TV Series" were broadcast on the platform, but they also covered diverse themes such as realism, modern legends, and espionage suspense. Among them, "That Year the Flowers Bloomed and the Moon Was Full", which was nominated for 5 Magnolia Awards, was broadcast exclusively on the platform and received 13.5 billion views.
In 2020, the Magnolia Awards included "first-run TV series on key video websites" for the first time in the scope of awards. This means that the competition between purely online dramas and traditional TV series has shifted from differences in subject matter and scale to equal competition in artistic quality. Tencent Video has been deeply involved in self-produced drama content for many years, and now officially joins the competition in the mainstream market. With "Celebrating More Than Years", it won 6 nominations including "Best Chinese TV Series", and finally won the Best Screenplay (Adaptation) and Best Supporting Actor Two awards.
In 2023, the Magnolia Awards expanded the field to include all aspects of online audio-visual content. Tencent Video won 11 awards for 9 works including "The Three-Body Problem", "The Beginning" and "Beyond Fireworks, Rice, Oil and Salt", and the award-winning categories also extended to " It has achieved industry leadership in the fields of "Best Art" and "Best Overseas Drama (Short)".
This year, Tencent Video has been shortlisted for 36 awards with 18 works, covering multiple categories such as drama series, animation, variety shows, and documentaries. In the end, "Flowers", "Three-Body Problem", "The Long Season", "Under the City", "China Wisdom China Journey" and "Why China" successfully broke through and ushered in "blooming".
At the 29th Shanghai TV Festival, a spokesperson for Tencent Video declared in multiple forum activities that it will resolutely implement the art and technology-driven strategy, and on the basis of promoting the reform of management and cooperation mechanisms, through "large-scale media with a broad mass base" The three major concepts of "continuous development of IP", "collaboration with major artists" and "rare treasures in the content field" support the production of high-quality content.
Since this year, popular works such as "Celebrating Years 2" and "Rose Story" have been launched on the platform. A new film list consisting of more than 160 works has been released at the annual film and television release event, which has made many people in the industry optimistic about online production and broadcasting. The content continues to achieve breakthroughs in awards activities.
text | reporter Gong Weifeng
picture | Tencent video
