On June 17, the CCTV "Glory" program team went to Onion Group to record and show Onion Group's innovative spirit and corporate glory in the new era through the lens of CCTV.
▲ The cctv "Glory" program team walked into the opening ceremony of Onion Group
The main purpose of this CCTV program team's trip to Guangzhou was to conduct an in-depth interview with Ms. He Shan, the joint venture partner of Onion Group, and conduct special shooting.
▲ In an interview with reporters
, Ms. He Shan shared Onion Group’s profound accumulation and forward-looking vision in global brand selection and incubation, omni-channel marketing matrix, etc., as well as its innovative practices in the cross-border e-commerce industry. and future vision, emphasizing the importance of innovative brand-building strategies.
Ms. He Shan said, “From 2018 to 2021, we have laid out our own brand ecological matrix and continued to iterate and innovate with the original cooperative brands. By 2023, we will not only continue to introduce overseas brands into the domestic market, but also strive to To promote domestic high-quality brands internationally. As the market changes, our strategies are constantly updated to adapt to and lead new consumer trends.”
▲ "Glory" program team reporter Zhang Yu (left) and Ms. He Shan. (Right)
In addition, the program team also filmed Onion Group’s cultural exhibition halls, offices, live broadcast rooms and other locations to capture the company’s dynamic work scenes and employees’ daily interactions, and explore the growth process and development of Onion Group from multiple angles. Contents such as business development and corporate culture strive to present a three-dimensional and vivid corporate image to the audience.
▲ The "Glory" program team is filming the Onion Culture Exhibition Hall
▲ The "Glory" program team is filming the office scenes of employees
The "Glory" program team focuses on the Onion Group, which is a valuable opportunity to show the public its own strength and innovative thinking. Opportunity to let Onion Group’s story be heard by more people. The Onion Group expressed that it values this exchange opportunity and looks forward to further enhancing the public’s understanding of the Onion Group.
Source: Dazhong.com
