6 Shanghai is movie-flavored. At ten o'clock in the morning on June 18, , Jing'an will once again have a wave of enthusiasm for charity movies: the 2024 charity movie distribution project is online, inviting you who love movies to "watch blockbusters for 5 yuan" .
It is reported that the
2024 public welfare film distribution project
plans to screen more than 500 public welfare film screenings in Shanghai North Cinema and Shanghai North Jing Theater
.
Citizens can receive coupons and purchase tickets through
"online + offline" two channels
.
reporters learned from the Jing'an District Culture and Tourism Bureau that since the first public welfare movie distribution service was implemented in 2014, Jing'an District has delivered high-quality film and television resources to community residents by subsidizing movie ticket prices every year. In the past ten years, has served nearly 1.7 million community residents in the area, and has screened nearly a thousand domestic and foreign masterpieces. It is the most popular and "local" public cultural brand project in the area. The
public welfare movie distribution project not only provides community residents and citizens with a high-quality movie-watching experience, but also upholds a strong sense of social responsibility and becomes a bridge to deliver positive energy, care for special groups, and enhance public safety awareness.
The main implementation entity of this project, Shanghai North Cinema, has created three brand service contents: "Red Scene", "Barrier-free Cinema" and "Anti-Fraud Promotion" in its ten years of public welfare film distribution services.
Red scene:
undertook the "Fu Delhi" literary and art party lecture tour activity, and has arranged a total of more than 100 lectures, allowing more people to take a literary and art party course in the theater that is "good to listen to, watch and understand".
Barrier-free Cinema:
is open to people with disabilities every month, screening films suitable for people with disabilities, and providing admission and viewing guidance services for people with disabilities.
Anti-fraud publicity:
integrates anti-fraud publicity into movie screenings, innovates publicity forms and content, expands the coverage and influence of anti-fraud publicity, and builds a solid line of defense for citizens.
The public welfare film distribution project has been implemented for ten years. Jing'an has upgraded the public welfare film distribution service technology through technological innovation, upgraded digital projection equipment, innovative service model and other measures, improved service efficiency and quality, and enhanced citizens' movie-watching experience.
For example: applies the blockchain technology to realize the whole process data of "issuance-receipt-use-recycling" of public welfare distribution coupons on the chain, forming a new public cultural distribution model of "blockchain + public welfare distribution coupons". In terms of upgrading digital projection equipment to ,
has upgraded and transformed screening locations such as Shanghai and North Cinemas, equipped with advanced all-laser projection equipment, providing 4k laser 3D projection and Dolby Atmos experience. This move has significantly improved citizens’ movie-watching experience and made public welfare movie distribution services more in line with the aesthetic needs of modern audiences.
Currently, the “Jing’an Cultural Charity Distribution and Cultural Tourism Consumption” mini program has 138,000 registered users. In the future, Jing'an District will continue to promote the innovation and development of public welfare film distribution technology and provide better and more convenient cultural services to community residents and citizens.
Picture: Jing’an District Culture and Tourism Bureau
Source: Shanghai Jing’an
