Nandu News Reporter Liu Yifan On June 17, the first "Chinese Blockbuster Tour" hosted by Alibaba Pictures Group, co-sponsored by the 26th Shanghai International Film Festival, and co-sponsored by a number of film companies started with enthusiasm.
" Under the Stranger " " Retrograde Life " "Burn the City" " Darts " "Dongji Island" "When the Stars Shine" "Catch the Spy" 7 "Chinese masterpieces" with various types and themes "Appeared one by one. Directors, producers and creators such as Wu Ershan, Xu Zheng, Jiang Zhiqiang, Yuan Heping, Guan Hu, Liang Jing, Huang Jianxin, Zhang Disha, Feng Xiaogang and actors such as Bai Yu and Wang Danni were present at the scene. Mi Er, Hu Xianxu, Li Wanda, Feng Shaofeng, Naran, Lan Xiya, Wu Jiakai, Xin Zhilei, Wang Xiao, Jia Bing, Andy Lau, Wu Jing, Zhu Yilong, Wu Lei, Huang Bo, Gao Ye, Lei Jiayin , Hu Ge and other creators and Actors on a "cloud tour" shared their behind-the-scenes thoughts on film creation and their hopes for the high-quality development of Chinese films. According to media comments, the lineup spans directors, producers and other film giants from the 1940s to the 1980s, bringing together half of the Chinese film market. At the
tour, Li Jie, president of Alibaba Pictures, announced the launch of the "Chinese Giant Production" unit of the Jincheng co-production plan, with perseverance and firm investment. "I hope that together with all Chinese film creators, the 'Chinese-language giant' will help the Chinese film industry reach new heights."
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Focus on individual destiny, feelings of family and country, humanistic insights, and resonance with the times
"Chinese-language giant" is characterized by a sense of quality, industrialization, and The three key characteristics of large-scale production serve as the direction and mission of film development, focusing on the four major themes of individual destiny, feelings of family and country, humanistic observation, and resonance with the times. At the parade site, seven Chinese-language blockbuster films not only traced the long history of the development of Chinese culture, but also showed concern for the joys, sorrows, and joys of every living individual on the Chinese-speaking land.
The fantasy action masterpiece "Under the Strangers" will be released on July 26, bringing a brand new world of Chinese style and supernatural powers to the audience this summer. From the protection and promotion of traditional culture in "" to the bold exploration of integrating tradition into the present in "Under the Stranger", director Wu Ershan is rooted in Chinese culture, seeks innovative expression, and constantly breaks through Chinese fantasy. The boundaries of genre cinema.
When we face difficulties in life, how will we start over at the darkest moment in life? Xu Zheng returns to the summer season with the reality-themed film "Retrograde Life". The film's cast is all talented, their acting skills are superb, and the extreme contrast in the trailer makes the audience curious about the story. The golden combination of "Xu Zheng + Realism" returns again with surprise, focusing the lens on daily life, allowing us to see that everyone who works hard to live is shining.
The movie "Burning City" focuses on the complex superposition of "natural disasters + man-made disasters". Producer Mr. Jiang Zhiqiang said, "Disaster movies should not just be a collection of special effects caused by natural disasters. A real disaster movie should be a deduction of human civilization." As the first Chinese-language radiation disaster movie, the film not only has fresh breakthroughs in subject matter and genre, but also Maintained the creative consciousness of humanistic reflection.
Martial arts movies are the unique passion and pride of the Chinese people, and they are also important cultural symbols that promote Chinese-language movies to the world. The hard-core martial arts action film "The Bodyguard" will once again polish the most glorious brand of Chinese-language films. Director Yuan Heping has witnessed most of the history of the development of Chinese-language action films, and still cares about the inheritance of the martial arts spirit. Producer and starring Wu Jing returns to a martial arts film after 13 years, with real swords and passionate martial arts. "The Bodyguard" will bring back to the big screen a masterpiece of martial arts action and family and country chivalry that Chinese movie audiences have been away from for a long time.
"Dongji Island" tells the story of the kindness and bravery of Chinese fishermen in an international rescue in the context of World War II. The film not only shoots on real islands and in the real sea, but also restores the entire hull design of the Lisbon Maru 1:1. Its shooting scale, shooting difficulty and heavy industrial production challenges will be unprecedented in the history of Chinese films.Under such a huge system, what kind of national blood will be revealed by a group of brave fishermen? I hope this piece of history will be remembered by more people through the film.
The science fiction adventure movie "When the Stars Shine" has the core of a science fiction story and the inheritance of China's aerospace spirit that spans the ages. The film strives to weave together the most realistic scientific details with the most unbridled imagination to tell the story of Chinese hard-core science fiction. Under the protection of a professional scientific team and with the breakthrough performances of many powerful actors, this Chinese science fiction story will eventually travel through the stars and reach a bright future. At the
tour, the last film "Catch the Spy" came from the "master of sorrow and joy" Feng Xiaogang. This is a period film directed by Feng Xiaogang again after 7 years after " Youth ". Feng Xiaogang, who has always been good at realistic themes, has focused on small people in the great era in many movies and vividly portrayed their joys and sorrows. This time he returns to period films and will collaborate with actors such as Lei Jiayin and Hu Ge to tell a story that spans 40 years. The game of faith outlines the collective memory of the era for the audience. Whether in the smoke of war or the struggle in peaceful times, faith has always been an indispensable and powerful force in people's hearts.
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boosts Chinese film industry to a new peak
In 2023, the Chinese film market is "booming". The movie box office has recovered to 85% of 2019, and the recovery situation is at the world's leading level. At the same time, from the perspective of high-quality development of China's film industry, despite the prosperity, there are still hidden worries. Data shows that both the total number of moviegoers and the per capita frequency of moviegoers in the Chinese film market are not optimistic. How to ensure the continued prosperity of the film industry and continue to move from the "plateau" to the "peak"? This is an important issue of common concern to Chinese filmmakers.
Whether it is the erosion of user time by various cultural consumption experiences or the shortcomings of the Chinese film market itself, "There is no shortcut, we must return to the film content itself." This time, the Shanghai Film Festival and Alibaba Film Festival Industry, launched the "Chinese Giant Film Tour", and delivered a practical plan to promote the high-quality development of the Chinese film market with the three key characteristics of "quality, industrialization, and large-scale production".
Alibaba Pictures’ committed style of conduct and the comprehensive improvement of its production and promotion capabilities are the well-documented basis for the content unit of “Chinese Giant Production”.
In 2018, Alibaba Pictures released the "Jincheng Co-production" plan, announcing that it will launch 20 high-quality co-production films with leading industry partners within five years through the method of main investment, main control, and main promotion. Thanks to the strong development of the Chinese film market, at the end of 2023, Alibaba Pictures exceeded its promise with "26 outstanding films in 5 years and a cumulative box office of 17.8 billion". Subsequently, Alibaba Pictures once again upgraded the content goals of the "Jincheng Co-production" plan: in the next five years, through co-production, we will jointly launch 30 excellent films with richer themes and more diverse types. Since
issued its first announcement ten years ago and changed its name to "Alibaba Pictures", Alibaba Pictures has continuously promoted diversified business layouts such as film content production, promotion and IP derivative development, and explored a "content + technology" Company development strategy. After ten years of sharpening the sword, Alibaba Pictures grandly launched the special content unit "Chinese-language blockbusters" of the Jincheng co-production plan. The launch of 7 Chinese-language blockbusters is a concrete manifestation of confidence and strength. Li Jie said that Alibaba Pictures has always had confidence and a sense of mission in Chinese-language films, and has the courage to invest in large-scale productions and the determination to promote film industrialization. In the critical period when China's film market is crossing from plateau to peak, "at this moment, we are the ones who belong."
