On the first day of the 26th Shanghai International Film Festival, a Shanghai Film IP fun party, a maritime forum and collaborators conference, an opening show of the Shanghai Film Art Center, Shanghai Film Group demonstrated its strength in creating movies + new content , new industries, new landmarks and the latest achievements in new life.
When IP meets AI, what changes will it bring to the industry? When was
sora released? In the minds of many people in the film and television industry, this date is very clear, the seventh day of the Lunar New Year! Because sora has given them an unparalleled shock, they have seen the future of the industry and the stormy waves the industry is about to face. At the "Marine Forum - When IP Meets AI, Opening Up New Visions of Light and Shadow", many big names in the film and television industry and the technology industry rushed to share their views and discuss the great changes that AI will bring to the industry.
"The biggest shock to our entire industry was on the seventh day of the Lunar New Year this year." Wang Jianer, vice chairman of the China Film Association, secretary of the Party Committee and Chairman of Shanghai Film Group, recalled that the emergence of sora shocked the entire industry. Shanghai Film Studio spent 14 days in emergency consultations and discussions, quickly responded to the AI wave, and took the lead in laying out many plans such as the "inew" new strategy, "ipai planet", and the large model of the Chinese animation school. "The most important thing is to enter the game quickly. Only by entering can we break the game. Only by speeding up the layout can we win the opportunity."
Wang Jian'er said that the large model of the Chinese animation school is an important expansion direction for Shanghai's fine art films. Utilizing the rich Chinese animation IP resources and data resources, combined with the underlying AI technology, to accelerate the training and research of AI models with Chinese cultural characteristics is a topic that Shanghai Film Group is currently planning. It is hoped that the next step will be to speed up the integration of various production factors and strive for phased results.
"AI technology is not only the 'future has come', but is also bringing technological innovation to the film industry." Yu Dong, founder, chairman and general manager of Bona Pictures, believes that AI can make movies no longer a regrettable art. "In the past, after the movie was completed, it was found that the footage was not enough, so it could only be replaced by narration, etc., but now, AI technology can be used to make up for it."
Yu Dong also revealed that the movie " legend " produced by Bona Film Group has been finalized On July 12, in the film, Bona Pictures used AI technology to restore the 25-year-old Jackie Chan. The digital Jackie Chan starred in more than 70% of the film. "This is an important digital asset, which is equivalent to Bona owning the digital asset of young Jackie Chan."
"What can AI bring to movies? Everyone has seen the benefits. But in the face of the challenges it will bring, everyone Are you ready?" Huang Jianxin, a senior director, screenwriter, producer and producer, believes that AI has surpassed humans in terms of perception and cognition, which makes individuals unable to compete with AI. Moreover, judging from the sluggish performance of this year’s Dragon Boat Festival movie market and the increase in the average age of movie audiences from 21 to 27.5 years old, it also reflects the duality of technological development. “It breaks down some of people’s original living habits and entertainment habits. . When everyone can enjoy content with their mobile phones, filmmakers need more masterpieces to attract audiences to stay in the theater."
Wang Changtian, chairman of Enlight Media, believes that the current level of AI should not be exaggerated. "At least in the film field, AI is still a tool after all. It is a good auxiliary tool that can improve efficiency. But it cannot be put directly on the big screen." Moreover, Wang Changtian believes that AI is impossible With human creativity and aesthetics, "the light of AI can never cover up the light of humanity."
"My latest movie " rescues the suspect " uses AI for English subtitles." Director and screenwriter Zhang Mo has experienced it firsthand Looking at the high efficiency brought by AI, "it took about 20 minutes to generate subtitles for the entire movie, and the translation was quite accurate." However, when it comes to writing scripts with AI, it always feels "almost boring". "These scenes all make people feel 'déjà vu' and have a sense of patchwork."
A batch of projects were officially announced, Shanghai Film's "ip+ai" industry circle of friends expanded
On the day of the event, Monkey King, Calabash Brothers, Black Cat Sheriff, Nezha Waiting for more than 20 "top" IPs in the Chinese animation industry to show up at Shanghai Cinemas.
At the "Light of Shanghai Film" press conference, three Shanghai Film masterpieces and three ace teams officially announced the lineup. The first animated film of "Qi Tan Universe" is officially named "Summer of Little Monsters: Once Upon a Time in Langlang Mountain". It will hit the big screen in the summer of 2025. "A Thousand Miles of Rivers and Mountains" invited the famous director, screenwriter and actor Chen Sicheng, and the famous screenwriter Zhang Ji to join. The film is adapted from Sun Ganlu's novel which won the 16th "Five One Project" Outstanding Work Award for Spiritual Civilization Construction of the Central Propaganda Department and the Mao Dun Literary Award. It is a key development of Shanghai Film Studio after "Flowers" and highlights the red background of Shanghai. Works with Shanghai style characteristics. "Snow Dragon" invited the famous young director and screenwriter Zhang Mo's team, and the famous screenwriter Liu Yi joined. The film is adapted from real events. It is a film that combines commercial benefits and artistic value. It tells the story of the Chinese scientific research ship "Snow Dragon" rescuing dozens of foreign tourists from the Russian scientific research ship in the Antarctic waters in 2013.
Shanghai Film Art Center, one of the new landmarks created by Shanghai Film Group for the "City of Movies", was also unveiled on the same day. No. 200 Xinhua Road was officially renamed Shanghai Film Art Center after protective renovation by Shanghai Film Art Center. Actor, director, cross-border artist Huang Bo and Beijing Modern Dance Company artistic director Gao Yanjinzi co-created and performed the installation modern dance drama "Talk, Fragrance and Shape", which became the first show of the Shanghai Film Art Center.
Since Shanghai Cinema entered the "sho era" in June last year, Shanghai Film Studio has made every effort to create a source of artistic innovation. The "Tide and Symbiosis Shanghai Film Partner Conference" that afternoon responded to inew's new strategy, how Shanghai Film Group will focus on the three core sectors of "ip+", "movie+" and "ai+" to further gather industrial resources to break down barriers to art and culture. , open up the industrial blind box, form a new form of cultural consumption, and promote the development of new quality productivity. At the partner conference, Shanghai Film Group and Kaiying Network signed a strategic cooperation agreement. The two parties will carry out in-depth cooperation in the direction of IP licensing linkage in the game track.
The Shanghai Science and Technology Film City AI Creation Ecological Center has also been announced in Songjiang a few days ago. It will build an ecosystem integrating creativity, technology and capital; at the same time, the Shanghai Film and Television Park will also take "ai + cultural tourism" as the direction, in 9 Under the theme of the "Paradise Qipao" Cheongsam Culture and Art Festival in March, activities such as the "AI Cheongsam Design Competition" and "Immersive Qipao Amusement Park" were launched.
In addition, awards were awarded at the press conference for two competitions organized by Shanghai Film Academy to explore the power of "ai + film and television" creative talents.
Source: Shanghai Xuhui
