Pan Min said in his speech that Shanghai is the birthplace and inheritance of Chinese films for hundreds of years. Under the policy of comprehensively promoting urban digital transformation, Shanghai combines the three forces of technology, business, and culture to create new entertainment, interactive, and immersive consumption scenarios, promote integration and linkage with various service consumption scenarios, and actively create cultural tourism Yuanverse's new track action plan leads the industry's immersive, interactive, and intelligent development trend and accelerates the formation of new productivity in cultural tourism. The Shanghai International Film Festival and Putuo District jointly organize the Future Cinema, which caters to the needs and changes of different ages and circles, adheres to free public welfare and benefits the people, and brings the most cutting-edge new digital life experience to the people around the world, which reflects the persistence of the most cutting-edge digital life experience. Efforts to leave good resources to the people and serve the people with high-quality supplies. It is expected that other industrial activities in future cinemas will bring new inspiration to the national film and television industry, promote the improvement of the digital level of Chinese film and television, jointly explore the trends and visions of future film development, and promote Chinese culture to the world stage.
Xiao Wengao, on behalf of the Putuo District Committee and District Government, extended a warm welcome to the guests attending the event. He pointed out that in recent years, Putuo District has vigorously promoted the construction of cultural digitalization, improved the modern public cultural service system, promoted the high-quality development of the cultural industry, and achieved in-depth integration of the cultural industry and new digital formats. Taking the "Future Cinema" series of activities as an opportunity, Putuo will further integrate the cultural industry with the construction of the "China Wushu" science and technology innovation platform, continue to make efforts in original innovation, achievement transformation, ecological cultivation, etc., and empower the film and television industry with science and technology innovation development, and strive to find a development path for the digital cultural industry with Putuo characteristics. Further integrate the cultural industry with the creation of the "Half Masu River" business card, continuously optimize the riverside ecology and service levels, deepen the integration of culture and tourism, and waterfront linkage, and in the process of creating the "Half Masu River" world-class waterfront area , tell the story of Putuo well, enhance the image of Putuo, and promote the results of digital cultural construction to benefit the people more and better.
The "Magic Putuo" citywalk route was released at the event. The route includes four attractions including Puxi Financial Plaza, Changfeng Joy City, Changfeng Ocean World, and Banmasu River Park. An augmented reality virtual scene is set up, and different plant types are set up to match the scene, allowing citizens to experience the most cutting-edge digital life. . The guests also had a chat titled "I'm in the Cinema of the Future". The event held a dialogue with the creators of classic IPs to discuss future movies.
In order to provide audiences with more novel immersive experiences and enrich people’s lives, the Future Cinema Unit of the Shanghai International Film Festival has introduced 26 immersive experience masterpieces from domestic and foreign countries, including 5 world premieres and 5 Asian premieres. 6 films premiered in China, focusing on the four major themes of "Oriental Charm", "Secret of Art", "Me and Me" and "Supernatural", relying on the immersive interactive experience of various head-mounted devices such as AR, VR, and MR to show the future of movie viewing possible models, showing the beauty of technology and creation. Audiences in Shanghai can be the first to experience the global immersive, interactive and trendy development trend.
In addition to special movie viewing activities, Future Cinema will also hold high-quality exchange activities such as "Technology + Culture, Business and Tourism" seminars and future film and television industry sharing sessions.
Before the event, the participating leaders visited the museum together.
Source: Shanghai Putuo
