In the milk tea market, Cha Yan Yuese is a well-known company, and was even the top internet celebrity in the market. However, this top figure has had some problems recently, and many star capitals represented by Shunwei Capital have I quit. What is the purpose of quitting? How should we view the development of Cha Yan Yuese?
1. A large number of star capital have withdrawn from Cha Yan Yue Se?
According to reports from the Financial Associated Press, Hunan Chayue Cultural Industry Development Group Co., Ltd., a company affiliated with Cha Yan Yuese, recently underwent industrial and commercial changes, and funds under Shunwei Capital, Wuyuan Capital, Source Code Capital, Yuansheng Capital, and Tiantu Investment have all withdrawn. The ranks of shareholders. "We have not received any news, and we will be subject to Cha Yanyue's reply." In response to this matter, a source from Source Code Capital told a reporter from the Financial Associated Press. Relevant people from Cha Yan Yuese responded to reporters saying that they had not received relevant information from the management for the time being.
So far, Chayan Yuese has completed 4 rounds of financing, details are as follows: On January 31, 2018, Chayan Yuese completed angel round financing from Tiantu Capital; on July 5, 2019, it received investment from Shunwei Capital; in 2019 On August 27, 2021, round A financing from Yuansheng Capital and Source Code Capital was completed; on December 8, 2021, round B financing was completed, with Wuyuan Capital as the investor.
It is worth noting that the withdrawal of these companies means that Shunwei Capital, Yuansheng Capital, Source Code Capital, Tiantu Capital, Wuyuan Capital and other institutions that have closely participated in many rounds of investment have all withdrawn from the ranks of Cha Yan Yuese's shareholders.
In December 2013, Cha Yan Yuese opened its first store in Changsha, Hunan. With its pioneering "New Chinese Fresh Tea" concept, Chinese-style brand image, and product features of fresh tea base + cream topping, Cha Yan Yuese had a strong presence in the tea market in the early days of its establishment, and its store once became the first choice for tourists visiting Changsha. Check-in point.
After its establishment, Cha Yan Yuese has always adhered to the direct operation model. According to statistics from Zhaimen Catering, there are 627 Cha Yan Yuese stores in the country, including 403 in Hunan, 117 in Hubei, 55 in Chongqing and 52 in Jiangsu. 17 cities in total.
2. Is there still hope for the beautiful tea?
In the turbulent capital market, every inflow and outflow of funds is as surging as the tide. When the tide recedes, what is left is not only traces on the beach, but also a profound test of the future of the enterprise. Recently, the high-profile tea brand Cha Yan Yuese has experienced a large-scale withdrawal of celebrity capital. This phenomenon has undoubtedly cast a shadow on this once-famous "Internet celebrity" company. How should we analyze this situation? What's the matter?
First of all, in the modern business environment, venture capital (VC) is often an indispensable force for start-up companies, especially those fast-growing "unicorn" companies, to promote them from budding to maturity. However, the entry and exit of venture capital is like a double-edged sword, which may not only accelerate the pace of enterprise development, but may also bring major challenges and uncertainties at a certain moment.
For a unicorn company like Chayan Yuese, the sudden collective withdrawal of venture capital institutions that have cooperated with it for many years is undoubtedly a wake-up call. Typically, the exit mechanism of venture capital is closely tied to the growth stage of the company, especially when the company is approaching or planning an IPO. On the one hand, the withdrawal of venture capital may reflect the market's re-evaluation of the company's development prospects; on the other hand, it may also indicate the emergence of factors within the company or in the industry environment that are not conducive to its continued rapid development.
Secondly, the capital withdrawal incident encountered by Chayan Yuese can indeed be attributed to two possible explanations: One situation is that Chayan Yuese originally planned to enter the public market through an IPO to provide an exit channel for venture capital. However, this goal could not be achieved due to changes in the market environment, the company's performance not meeting expectations or immature listing conditions. In this context, investors choose to exit, perhaps to stop losses in time or to adjust their investment portfolios to respond to new market opportunities.
Another possibility is that Cha Yan Yuese is preparing a new listing strategy, such as considering seeking overseas listing through a red chip or vie structure. In this case, the exit of the original shareholders may be to cooperate with the establishment of a new capital structure in order to introduce a new round of investment that is more suitable for overseas listing rules.This kind of strategic adjustment is not uncommon in the new economy, especially when facing local market policy restrictions or seeking broader international capital support.
Thirdly, the current Cha Yanyue Se is indeed facing tremendous pressure. In the context of increasingly fierce market competition, the withdrawal of capital has undoubtedly exacerbated the difficulties of enterprises. However, as the ancients said: "Heaven is going to entrust a great responsibility to this person, and he must first work hard for his mind and body." For Cha Yanyuese, how to find a way to break the situation under pressure will be his ability. is the key to maintaining a leading position. This not only requires companies to have keen market insights, but also requires them to work hard in product innovation, brand building and other aspects.
Fourth, although the withdrawal of capital will bring certain pressure to enterprises, for the tea industry, sales volume is the real king. As long as a company can continue to launch products that are popular with consumers and continuously improve its brand influence and market share, it can achieve steady development even without capital support. Therefore, Cha Yan Yuese should put more energy into improving product quality and service levels to win the favor and support of consumers. Only facts are the last word.
