Recently, the launching ceremony of the 2024 Guangdong Wengyuan Sanhua Li Cultural Tourism Festival "Tide Surges in the Dengjiang River·Meet 'Li'" was held at the Cultural and Sports Plaza of Wengyuan County, Shaoguan. When Sanhua Li met the Bay Area Campus Music Gala, "Li" The fragrance is overflowing, which not only strongly drives consumption, but also further polishes Wengyuan's golden signboard of "China's Three Hua Li Hometown". Using "Li" as a matchmaker and "Festival" to make friends, it deepens the in-depth integration and innovative development of agriculture, culture and tourism. , empowering “hundreds of projects”.
Lingnan good fruits , Promote the prosperity of the people and revitalize the village
Wengyuan County has the reputation of "the hometown of orchids in China", "the hometown of Sanhua Plum, the king of summer fruits in Lingnan" and "the hometown of China's Nine Immortals Peach".
Sanhua plum, which is in the harvest period, is Wengyuan's "National Geographical Indication Product" fruit. It originated in Sanhua Town, Wengyuan County (now part of Longxian Town). It was first planted during the Jiajing period of the Ming Dynasty and has been cultivated for 500 years. With a long history of cultivation, it is a nationally famous and high-quality new agricultural product. Nature has endowed Wengyuan Sanhua plums with the superior qualities of large, thick flesh, crispness and sweet taste, and is known as the "King of Summer Fruits in Lingnan".
According to reports, in order to promote the transformation and upgrading of the characteristic agricultural industry and promote the high-quality development of the characteristic fruit industry, starting from 2021, the Wengyuan County Government and the Guangdong Academy of Agricultural Sciences will jointly build the Wengyuan County Sanhua Lijiuxian Peach Research Institute, focusing on Break the bottlenecks that restrict the development of the agricultural industry, improve the quality of fruits, and increase farmers' income. The county's Sanhua plum planting area reaches 32,000 acres, with an annual output of 30,000 tons and an annual output value of 630 million yuan.
The integration of agriculture, culture, culture and tourism stimulates consumption vitality
With the deep integration of agriculture, culture and tourism, Wengyuan is becoming an ideal place that more and more tourists are eager to yearn for. In the first quarter of 2024, Wengyuan continued the rapid growth momentum of last year's cultural tourism market, receiving a total of 312,000 tourists, an increase of 51.61%, and tourism revenue of 310 million yuan, an increase of 51.91%.
Nandu reporter learned that in recent years, Wengyuan has featured poetry, calligraphy, painting, art, and rural tourism, and has made every effort to create the first choice for ecological leisure and health tourism in the Greater Bay Area, establishing a tourism concept of "Lanyun Wengyuan·Poetry and Painting Pastoral" image. Focusing on advantageous and characteristic agricultural industries such as orchids, tea, Jiuxian peach, and Sanhua plum, and relying on various cultural resources such as ancient buildings and ancient villages, we have successfully created a 10-kilometer-long "Lanxiang Ancient Rhythm" corridor and other provincial-level beautiful rural tourism Routes, "multi-point blooming" layout and construction of 11 rural star-rated B&B hotels, planning and holding large-scale agricultural, cultural, tourism and sports activities such as Sanhua Plum Festival, Orchid Bay Area Tour, and "Stepping to the Clouds" mountain hiking competition.
With the increasing popularity of tourists, Wengyuan’s cultural tourism investment and acceptance capabilities continue to improve. According to reports, there are 4 hotels including Jiahua Meiquan Valley, Longtai Wengshanyuan Hot Spring Resort, Homewood Suites by Hilton, and Grand Skylight Hotel. The high-star standard hotel will be put into trial operation in the second half of 2024, adding 1,500 hotel rooms to the city; the tourism distribution center and maker exchange center projects are also planned to be delivered this year.
"The tide surges into the Dengjiang river and meets the 'Li'" is launched, stimulating the high-quality development of the county economy
"The tide surges into the Dengjiang River and meets the 'Li'" The music feast of the launching ceremony of the 2024 Guangdong Wengyuan Sanhua Li Cultural Tourism Festival has begun Weng Yuan's summer carnival wrapped in the fragrance of Sanhua plum fruit.
With the song "Please come to Wengyuan, the hometown of Sanhua Li", the music party started with enthusiasm from the audience's applause. "In Spring", "Together", "Sense of Loss", "Slowly Approaching You", "Ordinary Road" and other more than ten romantic and touching songs took turns, and the new generation band ignited the audience.
It is reported that this year's "Tidal Waves in Dengjiang·Meet with 'Li'" Guangdong Wengyuan Sanhua Li Cultural Tourism Festival series of activities include "Tidal Waves in Dengjiang·Encounter with 'Ches'" Xiangqi Open, "Tidal Waves in Dengjiang·Meet with 'Li'" "Li' Meet" Bay Area Campus Music Gala, "Tide Surges in Dengjiang·Intangible Cultural Heritage's 'Li'" performance, etc., strive to integrate multiple fields such as culture, agriculture, tourism, music and art, etc., to inject new vitality into the development of Wengyuan .
“Taking this opportunity, we sincerely invite people from all walks of life to visit Wengyuan for sightseeing, investment and business." Gao Zhong, Secretary of the Wengyuan County Party Committee, said that this "Three Hua Plum Festival" series of activities is not only a characteristic brand activity of Wengyuan County, but also implements the provincial and municipal work arrangements for "agriculture, rural areas and farmers" and promotes the "Hundreds and Thousands of Projects" "Specific actions to speed up the development. Next, Wengyuan County will rely on regional characteristic resources to create more "Wengyuan Festivals", continue to polish the Wengyuan cultural tourism brand, continue to strengthen the ecological cultural tourism economy, and promote the high quality of the county economy Development.
Written by: Nandu reporter Xiao Yang
Pictures provided by the interviewee
