The Shanghai International Film Festival, which gathers global attention, never lacks topics. At the opening forum of the Shanghai International Film Festival held on June 16, Wang Changtian, chairman of Enlight Media, suddenly revealed his "big move": "Enlight is jointly developing the " three-body " movie with Trisolaris Universe, which is confirmed to be directed by Zhang Yimou. At present, It has entered into preliminary preparations. We hope to capture the essence of the novel "The Three-Body Problem" and at the same time bring about breakthrough innovation and lead Chinese films to achieve success in the international market. "
" this "future blockbuster" contains market development, technological innovation, and overseas development. Thinking about communication and other topics were the major topics discussed at the Jinjue Forum that day with the theme of "Renewal and Set sail on the Road of Light and Shadow".
Shanghai International Film Festival Opening Forum Photo by Zhong Han
From the cradle of Chinese films to today's film city, Shanghai's open, innovative and inclusive urban character has allowed the Shanghai International Film Festival to shine on Chinese films with its unique leadership. The market value is increasing day by day. At the film festival, a series of forums and sharing and exchange activities gathered industry wisdom, responded to issues of concern to audiences in recent years, and also led the public to gain insight into the future of film through the collision and confrontation of different viewpoints.
film lists are released together to attract young people.
Film festivals are a good time to post film lists. As early as June 14th, in the "Light of Shanghai Film" series of events, Shanghai Film "officially announced" a series of blockbuster new films - "A Thousand Miles of Rivers and Mountains" and "The Summer of Little Monsters: Once Upon a Time in Langlang Mountain" and "Snow Dragon." Yu Dong, founder, chairman and general manager of Bona Pictures Group Co., Ltd., took the opportunity of the Jinjue Forum to talk about Bona’s plan to create an “overseas trilogy” in the next ten years: “We want to film the stories of Chinese companies on Wall Street. The story is about national security personnel catching spies overseas, exploring the international expression of genre films, filling the market gap, and continuing to expand influence and radiation in overseas markets after achieving profitability in the country. "
"A Thousand Miles of Rivers and Mountains"
. A series of blockbuster new films are expected to alleviate the anxiety in the current film market. In the first two days of forum activities, director Huang Jianxin brought a set of worrying figures. This year's Dragon Boat Festival box office is the worst in history, with a national attendance rate of only 4%. "In less than four years, the average age of Chinese audiences has increased from less than 21 years old to 27.5 years old, which shows that there are fewer young audiences." As new films enter the market, How to further “attract newcomers” is a problem facing the industry.
"ip+ai" Maritime Forum
"In the past three years, we have seen huge changes in the audience's demand for genres and themes. The themes that used to be popular are now less favored. The suspense and crime themes that used to have ceilings have gained popularity in the past two years. Popular." Li Jie, president of Alibaba Pictures, found that the current audience's value proposition and aesthetic trends change on a 6- to 12-month cycle, but the film production cycle is as long as 24 to 36 months. To solve this problem, we need films that are "anti-cyclical". They often have a cinematic feel; are large-scale productions and industrialized; and are related to individual destiny, feelings of family and country, and the times. Alibaba Pictures will also release a series of "Chinese-language blockbusters" on June 17, showing off its own unique film list.
According to Meng Danqing, CEO of imax China, providing diversified content is an important part of the industry’s future “attracting new customers”. He introduced that imax theaters had broadcast live NBA games in Taiwan and Hong Kong, and the seats were sold out. 80% of the people who came to the event had not been to the theater in three years. A concert movie released during the New Year's Eve this year also attracted many young fans. "Many people may come to the theater because they like concerts, sports, and e-sports. They are attracted by the immersive and comfortable theater experience and become future movie audiences." The head of
discusses the sword, and the sword is pointed at ai
, which focuses on the cutting-edge of the industry, Shanghai International At the film festival, AI became the most heated topic. It has become a consensus that AI cannot change the creative-driven nature of movies, but it is still difficult to determine what kind of future it will bring to movies. At the "ip+ai" maritime forum on June 14, Wang Changtian and Yu Dong had a heated debate over AI. At the Jin Jue Film Forum, the two film company heads had a second round of competition, and they still couldn't agree. Win or lose. In Wang Changtian’s view, AI is just a production tool and cannot be separated from human use and creativity.Although AI has been widely used to improve local areas and improve efficiency in creation, it may still take two or three years to truly meet the picture requirements of the big screen. Yu Dong firmly believes that AI technology is no longer the future.
"Legend" is scheduled to be released on July 12. Jackie Chan, Tang Jili and Zhang Yixing continue to write "Myth"
Bona established an AI studio this year and began to accumulate and create its own digital assets. The movie "Legend" produced by Bona and will be released on July 12 uses AI technology to recreate the appearance of kung fu star Jackie Chan in his twenties. "We actually made more than 20 digital Jackie Chan, and only gave one birth certificate. When you see the digital Jackie Chan and the young actor Zhang Yixing fighting side by side on the big screen, you will not be able to distinguish reality from fiction." Yu Dong believes, AI is a tool, but also a digital asset. Digital Jackie Chan will remain in Bona's film library and take his place in filming actions that are now difficult to complete. "AI has given movies a richer form and greater space, and is influencing and changing big-screen movies."
"Global AI Marathon Competition" winning entry
Wang Jianer, Secretary of the Party Committee and Chairman of Shanghai Film (Group) Co., Ltd., discovered that, Traditional directors such as Huang Jianxin are also paying attention to AI. At the "ip+ai" maritime forum, Huang Jianxin's view that "AI is not a tool, but an extension of human consciousness" made director Chen Liaoyu, who came to participate in the Shanghai Film "Global AI Marathon Competition" award ceremony, feel "thumped" in his heart. "I just said last year that AI is a tool." The avant-garde speech of the famous film star made Chen Liaoyu think, "AI has infinite possibilities. We can no longer judge by the original standards. We should constantly remind ourselves to look at things with new eyes. "AI can provide new inspiration while assisting creation. This is why Shanghai Film Group holds an AI marathon competition and embraces AI with an open attitude."
Go global, is it a result or not?
Like the movie "The Three-Body Problem" being produced, many new Chinese-language films are targeting overseas markets. With the accumulation of a series of experiences and explorations in recent years, the seemingly clichéd topic of "going global" has a new answer at the Shanghai International Film Festival. The Shanghai-produced movie "The Meg 2: Abyss ", which is invested and controlled by Chinese Film owners and co-produced by the world's top teams, gained a lot in domestic and overseas markets last year. Vice President of Chinese Culture Group, President of Chinese Pictures, Oriental Dream Ying Xujun, president of the factory, believes that film quality and innovation are very important for "going global". Chinese filmmakers must join the world industry with a positive and open attitude, learn about it in detail, become one of them, and understand the pattern and ecology of world films.
"We must join the international screenwriters, actors and other industry unions before we have the right to negotiate with international production companies, directors and actors." She introduced that the new film "Decryption" brought by Chinese Film Industry invited heavyweight American actors to participate. There was a general strike in Hollywood. Fortunately, Chinese Film Industry was a member of various industry associations and was able to negotiate in a clever way. The foreign actor returned to China to film ten years later and praised the rapid development and craftsmanship of Chinese films. The film's director of photography, Cao Yu, also showed the footage to the International Photography Association, which aroused exclamations.
The movie " Dog Formation "
Not long ago, director Guan Hu's new film "Dog Formation" won the Un Certain Regard Award at the 77th Cannes Film Festival. In his view, movies need to be created simply and listen to the voice of one's own heart. , thinking too much about "going out" leads to being unable to go out. "Film itself is a communication tool, just like music and painting, but the means of presentation are more colorful." Director Wu Ershan also believes that "going out" is not the result. The reason is, "The creator pays more attention to telling the story in his heart and resonating with the audience around him." He revealed that the movie " Conferred Gods Part 1 " directed by him will be released in France, Belgium, and Luxembourg on July 10. A full theatrical release was a result that exceeded his expectations. "Human emotions are the same. If we are moved, audiences from different cultures and regions around the world will be similarly moved. We just need to truthfully express our spiritual world and truly tell the stories we want to tell.Movies have the ability to transcend language and cultural differences, allowing different countries to see the living conditions of people in different regions. "
The conclusion of the movie "Fengshen Part 1"
coincides with the international filmmakers who come to participate in the Shanghai Film Festival. Tokyo International Film Festival Program Director Ichiyama Naozo said that in the past ten years, the Japanese government has provided film Many big-budget action films have been made overseas, but it has been difficult to break into the European market. Instead, some low-budget art films about the lives of ordinary people have become unintentional. "It used to be difficult for Asian films to succeed in overseas markets, but that has begun to change recently. , European and American audiences are also looking for fresh artistic elements, which is a good opportunity for Asian films to go overseas. "Fernando Juan Lima, chairman of the Matabrata International Film Festival, also believes that for Chinese films, there are often some barriers that need to be resolved in overseas distribution and screening, "China has very good film works. , but not because of big production and new technology. Having a unique perspective and thousands of years of history and culture are the cornerstones of the success of Chinese films. "
