The launching ceremony of the 26th Shanghai International Film Festival "Belt and Road" Film Week was held today at the Shendi Cultural Center of Shanghai International Tourism Resort. In addition to providing a communication platform for global filmmakers and creating a light and shadow festival for citizens and tourists, the Film Week will also play an important role in attracting industry agglomeration. At the ceremony, whether it was the promotion ambassadors Dapeng and Yao Chen who are constantly breaking through themselves, or the 18 film week screenings full of "power of growth", all displayed and rendered the theme of this film week - "The Road to Courage" ". The reporter learned that the film week also empowered the Shanghai International Tourism and Resorts Zone as an important hosting force, allowing the latter to embark on a "path of courage" to improve its industry.
Business Travel Culture and Sports Exhibition, Integrated Development
Among the 18 films shown in the 2024 "Belt and Road" Film Week, 4 films from Mexico, Brazil, Colombia, and Chile, with their own unique film aesthetics and narrative styles, will belong to Latin America. The touching story is brought to the Chinese audience. Echoing this, is the "Latin American Style" Carnival, a brand event launched for the first time during this film week. Starting today, the carnival was held at the Bicester Shopping Village in the Shanghai International Tourism Resort. Over the past two days, it has attracted the attention of many movie fans and citizen tourists, becoming another vivid example of the integrated development of the "Business, Tourism, Culture and Sports Exhibition" in Pudong New Area.
The Carnival can be said to have "broadened" and "lengthened" the extension of the film week - the content of the film has been further and three-dimensionally presented to the audience. Movie fans, citizens and tourists can take the "Latin America Express" cruise bus from the city to the Bicester Shopping Village in the resort to participate in the authentic "Latin American style" carnival. There are passionate Samba dances, tangos and Latin American music, local traditional costume performances, a Latin American cultural parade, and an aperitif from a Uruguayan bartender. You can experience traveling around Latin America without leaving Shanghai. Have fun and feel the unique local customs and charm.
has developed from film screenings and industry exchanges at the beginning to the in-depth experience of "big integration" today, "from point to surface, to three-dimensional". Behind the vertical and horizontal extension of the resort and even Pudong New Area is cooperation, integration and layout. . The "Latin American Style" Carnival brand event is an attempt and demonstration of the new ecology of the film industry. Jin Mei, member of the Standing Committee of the Pudong New Area Committee, Secretary of the Party Leadership Group of the Resort Management Committee, and Executive Deputy Director, said: "We hope to take this opportunity to promote the integrated development of business, tourism, cultural and sports exhibitions, and promote the cultural appreciation and people-to-people connectivity of the 'Belt and Road' countries."
digits Technology empowers the cultural and tourism industry
More than a month before the opening of Movie Week, in the southern area of the resort across the river from Disneyland, the new "Oriental Paradise" was officially introduced to the world. Jin Mei is looking forward to this Le City with a total area of 2.77 square kilometers and a planned building area of 2.2 million square meters: "We hope it can achieve three major functions - high-quality vacation and leisure, trendy activity experience and international cultural creativity." . The three major functions of
complement each other. According to reports, the planned Oriental Music City has a clear positioning. The central part is a cultural and performing arts experience area, the western part is a sports and vitality area, and the eastern part is reserved for an international cultural and creative industrial park with digital content creation as its leading direction. The film and television shared space, which was officially completed and operated during the 2020 "Belt and Road" Film Week, has gathered a large number of well-known film and television companies in recent years, forming an industrial agglomeration effect. After building an international cultural and creative industrial park in Oriental Le City, existing companies will work with newly joined digital industry counterparts to promote the in-depth application of big data, artificial intelligence, virtual reality and other technologies in the field of film and television production and empower upcoming projects in the resort. Film and television entertainment content scenes are blooming everywhere. "Among the established leaders in the film industry, Disney has embarked on a successful industry route. For Shanghai International Tourism and Resorts, it is more urgent and important to explore a new model that meets the new requirements and trends of the times." Jin Mei He said that the integration of Disney and Oriental Paradise, "bringing together film and television and cultural enterprises will form a 'front store and back factory' pattern, which will gradually form a 'creativity-research and development-production-display-commercial application' within the resort." 'The complete closed loop."
In the foreseeable future, the export of Chinese films will not be limited to the films themselves. On this "road of courage", the innovation, change and self-breakthrough of the entire chain of the Chinese film industry, including resorts, may Help Chinese films thrive and have a more profound global influence (Xinmin Evening News reporter Sun Jiayin)
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