The 26th Shanghai International Film Festival is in full swing, and movie fans are enthusiastic about watching movies offline and checking in. As the official designated TV new media partner of the Shanghai International Film Festival, BesTV has built an online screening platform for the sixth consecutive year and decorated the "City of Movies" offline in the form of a film festival-themed bus.
During the Shanghai International Film Festival, BesTV will panoramically present the light and shadow spectacle of the Shanghai International Film Festival to 160 million household users across the country through iptv, Internet TV, and cable TV platforms. The entrance to the BesTV online screening platform is prominently displayed on the interactive homepage. The audience can not only enter and watch the live broadcasts of the film festival opening ceremony, red carpet ceremony and "Golden Goblet Award" award ceremony, but also follow the theme units, information express, BesTV In the on-site and other columns, feel the charm of light and shadow of the Shanghai International Film Festival in the cloud. The
online screening platform focuses on "City Light and Shadow·City of Movies", "Science Fiction Film Week·Imagination and Reality of Artificial Intelligence", "Film History Recommendations", "Global Village·Focus on the World", "New Vision·Dolby Vision", "Multiple Perspectives·Stealing Milk" The six official theme units of "Dad Series" have carefully selected dozens of outstanding domestic and foreign films for content planning and screening. The "City Light and Shadow·City of Movies" section specially selected two films, "The Eternal Wave (Movies)" and " Love Myth ". Among them, the dance drama film "The Eternal Wave of " is a blockbuster work in the specially planned screening unit "City·Light and Shadow: Celebrating the 75th Anniversary of the Founding of New China and the 75th Anniversary of the Liberation of Shanghai" of this film festival. It was screened on June 15 It will have its world premiere on June 18th and will be officially released nationwide on June 18th.
In conjunction with the Science Fiction Film Week, the "Online Film Festival" also simultaneously created a science fiction theme. The film list includes "2001: A Space Odyssey ", "Blade Runner 2049", " Blade Runner ", " Ghost in the Shell ", "Machine Ji", " Ready Player One " and other 6 domestic and foreign science fiction movies.
Offline, BesTV teamed up with Jiushi Bus Group and bus advertising company to launch special themed buses. In the past two days, buses No. 911 and No. 49 have been decorated with film festival themes and shuttled through the streets.
On the two weekends of June 15th and 16th and June 22nd and 23rd, the theme bus will also start customized routes, "lighting up" Huangpu Theater, Shanghai Grand Guangming Cinema, Shanghai Majestic Theater, Jiushi· The eight theater landmarks of Shanghai Mall Theatre, Lyceum Theater, Cathay Cinema, Hengshan Cinema and Shanghai Cinema SHO invite movie fans to encounter a better time and a more beautiful life in Shanghai, the "City of Movies".
The exterior, interior design, and on-board screens of the two themed buses are all decorated with Shanghai Film Festival theme elements. They start from the West District Bus Station and the People’s Square Wusheng Road hub, with a one-way total length of about 10 kilometers. Taking a themed bus and going to the Landmark Cinema to watch a film festival screening is a ceremonial way to start the film festival. The organizers have also prepared exclusive commemorative tickets for citizens and movie fans, which can be redeemed for photo-taking and check-in.
In addition, this year BesTV will give full play to its channel advantages and launch a three-dimensional and full-coverage marketing campaign around the Shanghai International Film Festival. The Shanghai International Film Festival theme can be seen everywhere in the airport LED large screen, subway advertising screen, bus screen, mobile TV screen... The posters are full of atmosphere, allowing movie fans to experience the light and shadow charm of the "City of Movies" anytime and anywhere.
Author: Wang Yan
Text: Wang Yan Pictures: Provided by BesTV Editor: Wang Xiaoli Editor: Xing Xiaofang
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