IP tour at the entrance of Shanghai Cinema. Photo by Lai Xinlin
This year’s film festival uses culture to drive consumption and promote cross-border integration. People of different ages gather together for the Shanghai Film Festival to watch film art exhibitions, purchase film and cultural creations, and take a film cultural tour in Shanghai. On the evening of June 14, the Shanghai Film Art Center at 200 Xinhua Road was officially opened. During the film festival, many movie fans and filmmakers can witness movies and lifestyle in this new space that integrates movies, culture, fashion, and leisure industries. , complementing each other with diverse arts.
Movie fans and postal fans "rolled up" at the entrance of Shanghai Cinema
At 9 o'clock on June 14, the movie had not even started yet, but there was already a long queue at the China Post booth in front of Shanghai Cinema sho. I heard that limited edition Shanghai International Film Festival postmarks can be stamped here, and many people came here to collect them. The staff were busy stamping, printing, and counting sheets. The reporter found that in addition to movie fans, there were also many postal fans at the scene. "Wherever the postmark of the film festival is, we will follow it." Mr. Zhao, holding a handful of white envelopes, came all the way from Baoshan District to Shanghai Cinemas to collect the postmark. He introduced that these stamped envelopes are only for collection, "I have watched movies at film festivals before, and coming to get them stamped this year is also a way to participate in the film festival."
Postmarks and stamps collected by movie fans . Photo by Zhong Han
Movie fans specially came to Shanghai Cinemas to get their stamps stamped. Photographed by Zhong Han
"I remember this was the first time to stamp stamps. It was very fun. There are more ways to play this year." Ms. Li opened the manual and carefully blew on the ink on the new stamp. She stamped it for a friend who likes to make notebooks. . Ms. Li is a serious movie fan and has bought more than a dozen movies this year. On June 14, her first movie was "The Golden Cocoon" at the Huangpu Theater. "This film won the Caméra d'Or at the 76th Cannes Film Festival. I took a special leave of absence for the festival." In fact, her next film will not be in Shanghai Cinema, and "Friendship Run" has other rewards - —The pile of trophies in his hand include Shanghai Film Festival ticket holders, notebook peripherals, and the citizen movie viewing manual I just received. "After a rough calculation, I have spent more than 100 yuan today. I have participated in the film festival for three consecutive years, and this year's film festival is the one where I have spent the most, and I have bought the most movie tickets."
"We are all male and female protagonists" check-in area.
In the crowd, a woman wearing ice cream earrings looked like a "special soldier" of the film festival. She was carrying a canvas bag full of movie peripherals, holding a handful of film festival postcards in her hand, and was buying postmarks. The postcard has already been stamped with the seal of Shanghai Cinemas. "The girl who is a movie fan in the group sent me to be the representative," she repeatedly counted the 30 postmarks in her hand. "We are not a stamp collecting group, we are a group of movie fans." This year, the Shanghai Film Festival has even more peripherals. In addition to stamps and postmarks, she also plans to buy ticket holders and other peripherals. "As a movie fan, I always have to take leave on the first day and roll a roll here and there." In the
exhibition hall, learn about the behind-the-scenes of the birth of a movie.
Film Festival provides a movie guide Every crew member is very busy as they have the opportunity to communicate and meet the audience. On the evening of June 13th, Guan Hu and the creators of " Dog Formation " shared behind-the-scenes stories with the audience in a Shanghai theater. On June 14th, they appeared in the third film jointly produced by Tao Piao Piao and Damai Art Exhibition Hongtu. As a special support unit of the 26th Shanghai International Film Festival, the "Dream Making Live" film art exhibition invites the audience to learn how a movie is born.
The crew of "Dogs" appeared in the exhibition hall
This is the third offline art exhibition jointly held by Shanghai International Film Festival and Alibaba Pictures. Li Jie, president of Alibaba Pictures, still remembers that the first movie poster exhibition held by Alibaba Pictures at the Shanghai International Film Festival was held at the K11 shopping mall.This exhibition is held at the IAG Art Cinema. The audience can see the history of movies and appreciate the detailed display of movie props, manuscripts, storyboards, etc., including James Cameron's hand-drawn design drawings of "Alien", "The Legend of Gods Part II" "Key frame concept design, the motorcycle that Peng Yuyan rode in "Dogs", etc.
Exhibition site
Exhibition site
In the exhibition, a piece of Marilyn Monroe's handwriting is publicly displayed in China for the first time. It was her signature while shopping in Hollywood two days before her death. The collection comes from Jiang Fan, a collector born in the 2000s. "Monroe is a severely underestimated actress. She likes reading and is not a blond flower vase in everyone's eyes. I hope that through the exhibition, the audience can understand another side of her." In Jiang Fan It seems that the film festival is a place that attracts like-minded people and provides rare opportunities for offline communication.
The motorcycle in "Dogs" photo by Zhong Han
"As the largest and most influential international film event in the Asia-Pacific region, the Shanghai International Film Festival is not only an artistic carnival for movie fans and audiences, but also a benchmark for the Chinese film industry." Viewed by Li Jie Come, the theme of this year’s Shanghai International Film Festival is “City of Movies”. In this city where the Chinese film dream began, it is of great significance to look back at those dream-making moments at the beginning of the creation of film art. Through this film art exhibition, we hope to narrow the distance between the public and film art, and also hope to open the door to the dream world behind the scenes of the film through storyboards, scenes, designs, props and other behind-the-scenes treasures. "The exhibition will last until September. I hope more children will come to see it. Maybe they will fall in love with movies and engage in film art. Just like a promotional slogan of the movie " Dream House ", 'Fall in love with movies' '. "
" hopes that the Film Art Exhibition can become another new experience for film festivals that we and Tao Piao Piao bring to movie fans in addition to watching movies, and provide more diverse movies for movie fans. Art appreciation opportunities," said Tong Ying, deputy director of the Shanghai International Film and Television Festival Center.
Using movies as a link to connect a cultural ecosystem
As night falls, melodious music sounds on Xinhua Road, and light and shadow flow. The modern dance drama "Talk·Scent·Shape", co-created by actor Huang Bo and Gao Yanjinzi, was staged at the Shanghai Film Art Center, unveiling this new Shanghai art landmark.
It is worth mentioning that " A Man and a Woman " starring Huang Bo was shortlisted for the main competition unit of this year's Shanghai Film Festival, and at the Shanghai Film Art Center, he met everyone as an installation artist. "Shanghai is very important to movies. Every time I have a new movie, I will come to Shanghai, a major movie town. It is a great honor to premiere our work in such a landmark movie building."
Shanghai Film Art Center opening scene Photographed by Zhong Han
The Shanghai Film Art Center is located on Xinhua Road. This outstanding historical building built in the 1930s and has experienced nearly a century of prosperity has been unveiled after carrying out protective renovations. In the future, it will become a place for art exhibitions, film exchanges, new product launches, and fashion. The place where the first show took place. You can see the sign of FOD (film-oriented destination) at the intersection. This immersive film culture space that brings together Shanghai Cinemas, Shanghai Film Art Center, Chao Hotel, and International Filmmakers Club will become a platform for film culture exchanges. and a diverse urban ecosystem integrating film, culture, fashion and leisure.
fod Photo by Zhong Han
Wang Jianer, Secretary of the Party Committee and Chairman of Shanghai Film Group, introduced that fod will take high-quality film content (film) as the core, rich cultural activities (festival) as the basis, and trend-setting fashion life (fashion) as the carrier. Together, they highlight Shanghai’s unique charm as a “city of movies” and the diverse ecology of an international city. "Shanghai is the birthplace of Chinese film, and the Shanghai International Film Festival is an important platform for communication with the world. It is hoped that through the establishment of fod, it will provide a new platform for cross-border integration of film friends at home and abroad and in-depth communication with audiences, and use art to bring exchanges Desire. "In his view, the artistic value of film works can be extended in many ways to make the emotional connection between the characters and the audience more profound.
