Every reporter: Bi Yuanyuan Every editor: Zhang Haini
Today, with the rapid development of science and technology, AI (artificial intelligence) technology is penetrating into various industries at an unprecedented speed, and the film and television industry is no exception.
html On June 14, the Maritime Forum, jointly organized by Daily Economic News and Shanghai Film, with the theme of "When IP Meets AI, Opens Up New Visions of Light and Shadow", led the 26th Shanghai International Film Festival, aiming to explore how artificial intelligence technology can Empower the film and television industry and promote innovation and cross-border integration of IP.Yu Dong, founder, chairman and general manager of Bona Pictures, delivered in-depth insights into the impact of AI on the film and television industry at the forum, and revealed the innovative application of AI technology in the company's latest film " Legend ".
Yu Dong Picture source: Provided by the organizer
Yu Dong emphasized that AI technology is not the future, the future has already come, and AI is profoundly changing the pattern of the film and television industry. He mentioned that the film "Legend" just completed by Bona Pictures is a typical example. In this movie, AI technology not only enables special effects production that was difficult to complete in the past, but also uses digital human technology to allow actors to complete more shooting tasks in a limited time, greatly reducing production costs - "For example, in the past, a Actors may need to shoot for nine consecutive days, but now with the assistance of AI technology, they can complete most of the shooting in only two days, which can significantly reduce the pay. "Digital people are important digital assets," Yu Dong further said. "In "Legend", we have the digital assets of young Jackie Chan, which is equivalent to having an actor who will never age. Such technological breakthroughs make film production more flexible and also change the way actors work. Major changes."
Yu Dong further explained that the application of AI technology allows movies to be modified before release, including scenes, characters, etc., which greatly improves the efficiency and quality of movie production. At the same time, AI technology has also greatly shortened the production cycle of commercials and cartoons, bringing more possibilities to the film and television industry.
"Legend", as an important work of Bona Pictures, not only continues the fantasy adventure theme of Jackie Chan 's classic movie "Myth", but also achieves a new visual presentation with the blessing of AI technology. In this movie, Jackie Chan and Zhang Yixing each play two roles, shuttling between modern dramas and ancient dramas. Among them, AI technology successfully restored the image of 27-year-old Jackie Chan, allowing the audience to see the young Jackie Chan on the screen again.
"My hair and black hair turn gray in an instant. Who will I tell when I grow old? If the spring breeze has pity on flowers, can you allow me to be young again?" Jackie Chan said when talking about AI technology, it is good to be young, but people must grow old and this cannot be changed. In fact, I am very lucky to be able to grow old slowly and gradually.
"Legend" director Tang Jili also said that this movie is not only a comprehensive upgrade of the lineup, scenes, production, and technology, but also expanded the story content.
Finally, Yu Dong concluded: "In the past, we often said that movies are a regretful art, but the emergence of AI technology makes movies no longer a regretful art."
Daily Economic News
